What exactly is SEO?

Do SEO is not long not short for four or five years. In other industries, being a beginner for four or five years. But think about when the SEO industry will appear, and then look at the number of peer update hand, found himself even senior.

After a few years of SEO, carefully recall the daily work will often be confused, in the end SEO is what? SEO Blog, forum has a lot of skills http://www.aliyun.com/zixun/aggregation/7334.html "> experience sharing, but actually carefully think of these skills are not SEO unique things, Or that there is no real SEO thing.

We are more clear from the general steps of SEO.

Keyword analysis

In fact, market research and industry competitor survey. Do any business, do not have to do user needs survey, competitor investigation? Just different tools, do SEO keyword analysis is to see the number of keyword search and return to the competition page how much.

Unless you are a genius, or VC investment, spend other people's money to do their own things, or whatever, you have to do a survey first.

Web site Architecture Optimization

reasonable and clear internal structure, conducive to search engine crawling, the user to browse the internal links, in the final analysis is a technical problem. Tell a technician search engine must crawl Site page, which things are not conducive to crawl, the technical staff will naturally do according to the specification, he does not even need to know the word SEO.

Page optimization

This is also a basic writing requirements. You can not put the first grade to arrest wrote the composition is called "My composition", must be divided into "My father", "Swim Xiangshan", "read Red Crag Feeling" and other different topics. The same goes for optimizing page title tags.

On the page to do other keyword optimization, complete and writing the basic requirements of the text is no different, good middle school Chinese can be.

External Link Building

This should be a by-product of the company's PR and marketing departments. Do not know whether we pay attention to the interview Peng when he said, the big company's links are users themselves, people do not go to do what the external link construction, very few exchange links people call business expansion, it is estimated that this matter does not belong to SEO Department tube.

When will you meet Microsoft and Coca-Cola to build external links? Even the pure online brand wiki doesn't do it. Real cattle Company is not to do outside the chain, only we these little people chi Chi do this thing.

Flow analysis

There are several years before the SEO, traffic analysis is the operation of the site must do things.

So watch a lap down, you will find that you do not know exactly what SEO is. Most of what we do is common sense.

Of course, it is gratifying that common sense is often not what ordinary people can do, so there will be the so-called SEO and SEO industry, and at least will be prosperous for ten years 20 years.

Author: Zac@seo Every day
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