What is a successful marketing website

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For the marketing site presumably most webmaster or enterprises have heard, and even many companies have done the so-called "marketing-oriented web site" but these sites can really be called marketing-oriented site? What are the characteristics of a marketing site, a successful marketing-oriented site most basic to have what?

The author believes that a marketing-oriented web site should meet the following conditions:

Accurate targeted user group positioning

For example, you are a tablet computer sales company, your site is mainly for some young people, and these young people are usually relative to electronic products new things better, or to the product requirements and performance is more serious. So when you do the site should reflect technology, fine, high-definition, fashion these elements. Naturally, the site's art design should be biased towards black or minimalist white.

Second, product differentiation marketing, to create selling point

People have no I have, people have me is special. Believe that we have heard countless times, but the actual flexibility in the use of how many? At present, the small part of many marketing-oriented sites do not have their own selling point, follow the relatively obvious. Before you do a website, you have to understand why customers choose you. What are the advantages of your product? By putting your advantage one by one in the site's "golden position" to let in the flow at a glance, through the study found that a successful marketing site is usually in 10 seconds to attract users inquiries.

Third, the emphasis on the display of qualifications, strengthen your credibility

Any successful marketing-oriented web site in the display of enterprise strength is nothing more than in the "Enterprise qualification" to make a difference. Can obtain the certificate of the Enterprise, some authoritative media interview report puts on the homepage of the website to carry on the packing. In other words, even at the same price of the same product, the customer may be more comprehensive and persuasive because your credentials are displayed, so the chances of choosing "You" instead of "he" are very great.

Iv. successful cases are the most damaging sections

If there are no cases on any website, your enquiry may be zero. In the same way, the marketing site also needs to optimize the "success stories". The author believes that the success of the case can be appropriate subdivision, such as you do the site, you can be the classic success stories and the rest of the successful case, the classic case to do the core show, the rest of the case to put the other page display, to achieve primary and secondary points. In the eyes of users, your product services have been divided into 359, regardless of the user want to choose what grade or your price can be easily carried out.

V. Diverse online customer service methods

Remember, don't think that putting a cell phone number is the best way to do it. I think, since it is network marketing then should meet the needs of different users. How to understand? It's simple, someone hung up on QQ, but someone just hung up on Ali, or someone just wanted to make a free 400 call. Therefore, the more diverse online customer service, the more consistent with consumer behavior, the more they can expand the different behavior habits of customer groups.

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