What is the importance of domain registration protection, seize the opportunity to avoid war

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; With the rapid development of the Internet, the major enterprises have to seize a seat on the Internet, but the enterprise to do strong, looking back, but found that the protection of the domain name neglected, leading to the cost of thousands of times to save. How do I protect a domain name? How to avoid war?

A straight line of thought

In the company before the establishment of the brand, from the long-term vision for deployment, so that a comprehensive thinking to do the planning, to the Domain Name System comprehensive acquisition, the price is only hundreds of pieces of things, but after the slip through the past will become a trouble.

For example, with regard to domain name alibaba.org, this domain name was registered in April 2005, originally owned by Korean Hyungyu Lee. 2011 Alibaba Bar, has applied for this domain name arbitration, but did not see victory. But now from all aspects of the data show that the domain name alibaba.org to the famous brand protection service provider, and the owner of the domain name has also been formally changed to Alibaba Group. It is clear that Alibaba Group to take the determination to win the domain name, as to what is a battle, has not been announced.

Do not make wedding clothes for others

After the establishment of the company's brand, in the domain name protection more to maintain the spirit of 120,000 points, according to the company's real-time development, check the existence of domain name registration is malicious use, whether there is more space to carry out with the times, to protect the health of the brand, high-speed development.

For example, an overseas well-known game maker Zynga submitted to the World Intellectual Property Organization (WIPO) two disputed domain names cityville2.com and newcityville.com, two disputed domain names with a clear trademark logo "CityVille", The company has been using this trademark all over the US, and the two disputed domain names can easily mislead users. After the Commission investigation and Evidence, confirmed the defendant registration and use of two disputed domain name malicious facts, and finally decided to transfer the disputed domain name to Zynga company.

Legal team, support

When the company brand has a certain scale, hire a professional legal team to deal with trademarks, Domain name arbitration or litigation, which is very necessary to exist. For example, the general international companies such as Google, Microsoft and Apple and other companies have a professional legal team responsible for such work, the difficulty is also greater.

For the protection of domain names, we need early planning, real-time monitoring, the law of the blessing. This is a requirement for the company's brand, however, choose a reputable international well-known domain name business registration, let oneself add a safeguard, for example, linkage world is cnnic and ICANN double certified Registrars, the National minimum: COM domain name 49 Yuan, CN domain name 48 yuan, buy 3 send 1, NET domain name 45 yuan. Protect the company brand, from the preemptive domain name registration to carry out the initiative.