What is the marketing of Weibo?

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If blogging is a dreary, narcissistic nerd, Weibo is a kind, chatty gossip. " Of course, this analogy is only suitable for those who are unknown to ordinary people, celebrity blogs and microblogs are always spectators full, lonely. Therefore, the concept of "Weibo marketing" is undoubtedly more meaningful to the grassroots. While the microblog is still in the entertainment-dominated position, and does not know how long it will be in the business reversal, but a large number of grass-roots and businesses are too late to wait until it grows can not wait to harvest the fruit of harvesting.

They began to brush ads on Weibo, as if they had found a new continent with free advertising that was passionate but often ineffective.

What is the marketing of Weibo?

NITC Network Marketing Service Center CEO Lio Hongfa said, "Micro Bo marketing is the influence, is the value, is the insight, is interpersonal ... First learn to marketing the influence of the self, product marketing benefits can be more effective. ”

Make yourself an opinion leader in an industry and be qualified to recommend products to users and gain their trust. Why do companies willing to "make" the most tired production line to live, but only take the cheapest profits, and loyalty to the "brand" enterprises can enjoy the wealth myth overnight? This is where the brand's influence lies. Therefore, micro-bo marketing is the same, if the first can be self-packaged into the industry brand, first of all, the influence of their own marketing to the largest, worry about marketing do not go to other products?

So how to marketing?

1. Define your personal position.

So what do you do? Focus on the industry, not to increase the invalid fans and constantly listen to each other, do not pay attention to, although in a short time can only increase a lot of fans, but most of them are invalid fans, for your actual conversion will not bring any ideal results. What you need to attract is those with the "V" character certification, and are closely related to your industry.

2. Share valuable information.

If you just want to think of Twitter as a place to whine about, do what you can to move your life errands. Note that the information shared must be valuable, valuable information to be transmitted and commented on by others.

3. More interaction with industry celebrities

Focus on the industry celebrity dynamics, more interaction with it, serious comments, unique comments, it is best to arouse your attention to the concern of celebrities.

4. Packaging and marketing as a celebrity

Modesty is a virtue, but in this era of individuality, modesty can only let people realize your mediocrity, try to own a unique packaging, this packaging can be the tone of speech, behavior, ideas, etc., as long as it is not uniform and vulgar unbearable, someone will notice the unique you.