What is the operation of the product?

Product operation, is not a strange noun, but often by people and PM confused. My team, called the operation of the OM, is purely the first few people yy out of the name, called to use down.

Blink of an eye work 4 months, http://www.aliyun.com/zixun/aggregation/9435.html ">blog also opened write 2 months, recently have more and more crooked trend, hurriedly write a serious straight."

So, to say your understanding of the position, I think at the outset, I also for the operation of the work content and responsibility of the scope of the brain.

However, before stating, I hope we are based on the same values, so please understand:

the core of Internet products is that service product operation is a value transfer process operating more concentrated in the middle and late, and users go closer

Summary: Borrow Zhuqian's sentence:

"Operation should be a kind of force, let everyone toward the same goal, step, orderly progress." ”

Early on line:

Set the target: What is the product? What is the core function of the product? Product platform? What is the use range of the product? Product Planning: Assist pm and RD for market research, what kind of products do we want to make? What is the value of the product? Together to develop the direction of the development of products and routes. Operation Planning: Combined with the demand of products, to develop a series of perfect product overall operation plan. If the product is released externally, need to understand the current market competition, how many competitors you have, and other products of the difference? How do products make money? If the internal product, you need to pay attention to the operating mode, promotion channels and scheduling.

In the middle and late stage:

Channel management: Which departments and even which companies to cooperate? How to establish a unified and long-term channel? Do you need support from another group? Demand collection: 1 the way to collect demand, is it through questionnaires, or in the system design questions? or set up IM groups, mail groups? If you communicate directly with the relevant personnel? 2 Collect and aggregate requirements, feedback to PM or RD support Design and development: primarily to establish and maintain the business environment of the product, so that the product closer to business needs. Data tracking: After the product on-line, carries on the tracking of the data, each product because the target index is different, the attention point is dissimilar, may be the website registration quantity, the user number change, may be the electronic commerce order growth, may also be the sales system amount change, and so on. Product Training: Training for internal and external personnel. Internal: Mainly refers to the direct use of personnel, need to let them understand and learn to use the new system; external: through the training of internal personnel, want to affect external personnel, especially target customers. User access and maintenance: If the external release of the product, your product to occupy how much of the market? How many customers do you need? Who will become your client? If the product is used internally, it needs to be run by the product to enable the target person to recognize and continuously use the product. Monitoring and improvement: not only product tracking, but also the need to understand the needs of users, such as customer response? What additional functionality does the system need to improve? At the same time also understand the development of the market, with the development of new products or the original product optimization. Implant analysis: Follow up on the effect of product implantation and evaluate it.

As above, the basic generalization is complete.

In general, and PM work has a certain overlap, the work content is also more complex. Although in the work content is more concerned about the product on the line after the progress, but if the early understanding is not enough, will cause a large obstacle after the work, such as data tracking, product training, implantation analysis, are not good.

Think of Zhou words: "Good Internet products are operating out of", no matter how 360, how QQ, this sentence I agree.

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