What is your website marketing

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Website Marketing Everyone has been familiar with the no longer familiar, if I ask you what your site in marketing? You may have 3 seconds of no response, why? Because the problem doesn't seem to be a problem. The Enterprise product station is sells the product, the service type website is provides the service. This answer is not wrong, but as an excellent site, not only sell the site itself or ancillary products, but should be a higher level of intangible products.

I remember someone once said that the world's most cattle electric dealer website Amazon is no longer buy products, he has risen to a higher level, to provide users with advice to buy, to help users buy products. And not like the domestic electric business site also stay in the advertising recommendation stage, the product although dazzling, users still have no way to better and faster selection of suitable products. Do not say how people's website is done, at least from the sales concept has no one can. For example, does the iphone sell mobile phones? If it is really a mobile phone, it should be more suitable for adults to use. However, the reality is that many children can also be used very smoothly. What does that tell us? Any sales are not selling the product itself, but the product itself to the user's feelings, or whether to make the user feel happy, or let the user get the desired answer.

Here are some of the author's humble opinion, for reference only.

The website sells is happy

Web site for the Internet, is also a product, it has its own products and services to sell the function. If the site has products or services, it is cold to show users directly to the content can be sold? not necessarily. Can sell, to see the user's feelings, he was happy, the problem solved, perhaps sales on the realization. Baidu's most classic title "Baidu, you will know" why can people? Because search engines provide information related to search, this information comes from matching websites. But Baidu did not say, you want to search information to Baidu, can search for information site more than Baidu, why Baidu. In fact, the user came to Baidu, find the answer to the question, very happy, the problem solved. This is the essence of website real marketing.

For this, each person on the Internet should have a different feeling. Come to a website why will be happy, why will be happy, because each person's demand is different and different. For example, a mother came to a diaper Web site, was originally intended to give home mobility inconvenience for the elderly to buy, but she also saw a lot of baby care on the site knowledge, just themselves also have this confusion. Through the site she first learned a lot of nursing knowledge, to help themselves very much, feel a harvest and happy. Although it is for the elderly to buy things, but because of the heart of the problem of the solution and very happy, after the guarantee will not be given to the children to buy, may also be recommended to the people around. For such a user to get useful help to the site, so that users feel happy, product sales will be difficult?

The website sells is the idea

Now many sites in the sales time has begun to slowly penetrate the company's philosophy to guide users to obtain a different feeling. Once saw a picture station, its homepage picture has not only a group of photos. The message conveyed in the photo is a kind of enjoyment, it makes you have a kind of association, associate yourself in it. And through this group of photos spread, will let users have a high sense of identity, but also let users believe that the site behind the enterprise has this strength to achieve all this. In a deeper sense, the site shows a consumption concept, different, can be tailored. Also, sell Baby Diaper website, simply put the product description on the can let users agree to buy? Maybe someone will buy it. But for more people to buy, these are certainly not enough. must penetrate the image of the baby Nurse expert, and use the product video, picture and other comprehensive information to the user the most direct feeling. Such a guide, which user will hesitate?

Many corporate websites want to have good sales, but the site itself does not let users have a good feeling, came to the site did not feel, the problem does not seem to solve the best solution. No matter what SEO, sem or other advertising effects are not good, it is necessary to return to the site itself to the user's feelings. Now even Baidu is stressing the user's feelings, your site has any reason to ignore it?

Website in marketing What, in the final analysis is not in the marketing site itself, but rely on the website of this platform, to convey a message to the user. This information can let users have a deep feeling, can let the user through the information to make their own consumption behavior more suitable for their own, to achieve their own choice. The consumer always feels happy and satisfied with his choice. If you do not know what the site in marketing, then put down the site and products, think what can give users what is different from the benefits of other sites, these through the site or product expression, to the user the most direct help, let the user decide it!

This article by the Baby Diaper http://in-ing.com/original offer, A5 starting, reproduced please specify, thank onlookers.