What metrics do search marketing need to surpass competitors

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No matter what we do, we all need to have a goal, to know the goal, to develop the implementation plan, in the field of search marketing I see a lot of novice friends target is not clear. Often received a number of friends of the problem that they are confused, such as some friends will ask, our company to form a network marketing team, I would like to ask who, in fact, this only combined with specific circumstances to know, how can we outsiders know? There are some do SEO friends daily hair outside the chain, daily update site content, Every day for the ranking thing to worry about white hair, so we have to know which indicators to surpass competitors.

In fact, search marketing is a complete flow of success is a success, is not a point of success, from the previous site included to the site rankings, row point to bring clicks, after the flow of traffic, flow after the inquiry, after the inquiry after the conversion, after the conversion of repeat customers. This is the success of the entire process, do network marketing personnel must follow the whole process, rather than focus on a point. In particular, do SEO friends tend to all eyes are staring at the keyword rankings, ranking up after thinking how to maintain rankings, rather than thinking about the next process domain name more important things. If you want to go up the road of Internet marketing, you must focus on the whole process of marketing.

If you are bidding, you have to reduce the average click Price, find more valuable keywords, and then layout to your site, in the field of bidding we do not need too many factors to consider the ranking, because you can calculate your own return on investment, this is more clear than SEO. But like SEO, you have to consider the click Rate, if you write better ideas to attract users to click, the 3rd is higher than the second click, so that you spend less money, and your quality will improve, and further let your ranking increase, price reduction into a virtuous circle. SEO is the same, your third place is higher than the second, the experience is better than the second, naturally you will not be in a long time to rank promotion, click More, ranking more stable, but also into a virtuous circle.

So if you are bidding you have to go beyond the competitors click, do SEO you have a ranking in the site after you have to think about how this problem to write better title or describe a click beyond the opponent.

After the click of the process is to come to the landing page beyond, this may be a competitive person especially care, and SEO personnel care less. Because competition does not need to consider the ranking factor, need to consider the factors of inquiry, and the impact of the inquiry is the biggest factor is the landing page design to meet the needs of users, is not able to attract users, in the bidding this piece may be more flexible than SEO, because of which keyword Flow guide which landing page can be controlled by the dead, And SEO In this respect is more narrowly. Competition page can not consider the SEO factor assured bold design page, and then also spent money on the flow of more distressed little, the best is to be able to transform. When I design the landing page, I compare all the landing pages of my competitors, draw on their merits and design them in combination with the specifics of the company and the product, at least in this case it can surpass all competitors. Whether in the art or in demand or in marketing is to surpass competitors.

On the landing page this issue I also want to spit, I have seen many of the company's product landing page, simple to a picture with a few text description, the page design is not beautiful. Here I strongly suggest that you go to see Taobao and Cat Products landing page, people sell dozens of yuan of clothes, that product page details pictures, art, Introduction to do how beautiful. You sell a machine tens of thousands of yuan of product landing page to do so bad how to say the past Ah, suggested that if Taobao has your products, you should go to learn a reference.

The problem with the landing page is the inquiry, the inquiry represents the demand, why people ask these questions, these questions are not in your site on the page to solve. I am a daily reading Baidu business Bridge chat record, this is very important, what is called optimization, optimization is not from these problems to find the demand? And then layout to the site to meet the needs of users? is not the continuous discovery of mining user needs and meet user needs?

In fact, to inquire this piece may we can not control, but network marketing and business or customer service must get through, otherwise you can not see the data of the conversion end is difficult to further improve the Web page to meet user needs. For bidders who do not have strong and can exceed the competitor's customer service, your conversion costs will become extremely high, light is high to you no profit, heavy competition can not support, the final link is vital, to know that all of our efforts are for the final link efforts, if there is no strong business team, Our work and efforts will be greatly compromised.

Good, came to the transformation of the link is the last link, that is two times conversion, may be said that our network marketing can not control the transformation, two times to transform is not our business, that is the matter of operations. I think it's really a big deal for us. Here have to talk about building user relations, in fact, I have been on the micro-credit marketing is not very cold, because I think the micro-letter is used to do sales, and not to do marketing, marketing and promotion must be on the PC side, we are very powerful in the PC side, And then put these customers on the micro-mail. Micro-letter and users become friends, build feelings, so that there will be a chance to form two of transformations, this matter must be done by our network marketing lead. About micro-Credit marketing This big topic has the opportunity to really have a good splash cold water, have the opportunity to chat with you.

Summary: What do we do in search marketing to surpass competitors? The first is the site included, the second is the ranking, the third is click, four is landing page, the last is the inquiry, the sixth is transformation, seventh is two times conversion, eighth is customer group or customer base. article content by the environmental protection http://www.keyisb.com/original share, I hope to help you, thank you.