What new value does mobile marketing bring to advertisement

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After the traditional internet, mobile Internet by a lot of people, as a popular item in mobile internet-Mobile marketing of course, is also a lot of people optimistic, although mobile marketing has not been officially comprehensive promotion, but can not but say it is a gold mine to be excavated.

For the vast number of marketers who have put advertising, they are very aware of one thing, that is: "The cost of advertising 50% is absolutely wasted." Even so, people still advertise. If advertising can be targeted, the maximum to find the target group to reduce waste, it can not be said that is not a wonderful thing. The loss of half of this is where, but not know, this is not to say is the public advertising era of the mishap. The core purpose of advertising is to transfer our product information to the target audience, but in the era of mass advertising to be accurate to do this is difficult.

The higher the advertising information is related to the consumer, the higher the cost-performance of the advertisement conversion to the profit. Because of this, in order to improve the price of advertising, the user's behavior information, location information, time information and other personal information for marketers have a huge appeal, they are eager to get the information, and mobile positioning services can be a good solution to the needs of marketing personnel.

Locating immediate requirements

Instant understanding of user needs is difficult in a traditional marketing environment. So in order to maximize the locking of the immediate needs of consumers, marketers can only through the analysis of different media audiences to decide what kind of media to choose advertising. such as: Life Class is selected in the evening TV play during the broadcast, sporting goods category in the sports radio delivery, real estate, car classes are put in the newspaper financial version. Through this kind of fixed advertising mode, it is not known whether all kinds of business information are communicated to different audiences, and which are the audience groups which are really in demand. Mobile marketing can use its information database and positioning technology, in the "time, place, people" on the tracking analysis, and then infer the user's real-time status and further identify their current consumption needs and potential needs. Such as: A user at 12 o'clock noon near the mall, through GPS positioning technology can know its whereabouts, such as when he went to where to eat, or to go shopping. With this kind of data information provided by GPS, we can make the advertisement more accurate. And this information is likely to be the user at that time the local needs of information, so easier to allow users to accept, can be said to win.

Locating group Requirements

We can get more valuable consumer information by tracking the trajectory of the user's whereabouts, knowing where the user has been, or where they often go. For example: A bar has activities on weekends, so by locating group needs analysis, we can clearly know who is spending regularly, who is spending on a regular basis, and those who come here occasionally to spend, so that they can make a clear classification of the consumer, to determine who is likely to participate in this activity, who will not participate. This can be based on different consumer groups to develop different promotional content. For example, for the people who often come to the bar, the content of the propaganda can not be included in the bar location, and more emphasis on interaction, and for the occasional consumption of the crowd, in the publicity should be focused on activities and the benefits to the user, they may not be familiar with the bar, so be sure to attach the location of the bar, and even maps. By positioning the needs of the community, businesses can more targeted production of promotional content, so that advertising targets more accurate, more personalized, the results will be better.

The accuracy of advertising, real-time, interactive is the superiority of mobile marketing in traditional marketing points. But at the same time it has its drawbacks. How to grasp the problem of advertisement quantity? Everything goes too far, if people receive a number of advertising information every place, then people will not be very annoying? Who can withstand such frequent information indoctrination? The ability of people to accept and digest information is limited, how to grasp this quantity? Personal privacy is a problem that mobile marketing has to face. How many people are willing to be targeted for tracking? and location tracking is the core of mobile marketing, user personal information all from this. In the process of collecting information, the invisible infringement of the user's private space.

Emerging things will always be the beginning of the growth of such an unresolved problem, mobile marketing is also the case. Although there are many problems in the implementation of mobile marketing, we firmly believe that these problems will be solved in the near future. The historical experience of technology development tells us that for the popularization of new technologies, in its universal development process, its commercial value is also highlighted, mobile marketing is also the case.

Author: Wuhan Fu Bao Network company, http://www.demleague.org.cn/html/wangzhantuiguang_108.html