What should be prepared before you make an online marketing plan?

Internet marketing still follows most of the rules of traditional marketing, because when you face the market, your final client is still a separate entity. In marketing, the first step is to find the market to enter, and then carefully define the customer in the market and classification. This is the starting point for every business activity, which often becomes a market research or market analysis, and its importance is self-evident. If the first step is not good, this will affect the entire business plan, and even lead to complete failure. Network Marketing is the same need to fully do this step, the company should continue to carry out the market investigation and experimentation, so that they can always stand in the forefront of the market. It is also the only way to get the latest and most accurate information and the market acumen that no one else has, which is a prerequisite for seizing business opportunities.

Market research on the Internet can draw on the traditional market research theory, for example, traditional marketing personnel often based on the number of products used to subdivide. By investigating and judging the actual usage, the enterprise decides how to divide its target market into several suitable user types. Another approach is to classify consumers according to brand loyalty: loyalty to competitive products, swing and non product users.

Through market segmentation factors and variables to step by step to clear their understanding of the market, which is also applicable to the network market. In the segmentation of consumer market, marketers generally consider four factors, namely demographic characteristics, geographical location, consumer psychological characteristics, and product purchase and consumption behavior characteristics. In each element, there are many subdivision variables, as listed in the table.

Table: Description of Market segmentation elements

Four elements

Examples of subdivision variables

Location

Country, region, city, climate, transportation, infrastructure (network facilities), etc.

Demographic characteristics

Age, income, gender, educational attainment, culture, ethnicity, religious belief, marriage, etc.

Consumption psychological characteristics

Hobbies, concepts, personalities, values, preferences, etc.

Characteristics of consumption behavior

Purchase on demand, seek profit, application degree, brand loyalty, social status, purchase steps, etc.

When using these analysis variables, multiple elements need to be taken into consideration in order to use them to describe the detailed market segments in a step-by-step manner. McDonald's, for example, divided the target market into adults, children, the elderly and the family according to the two variables of age and family life cycle. We can think of market segmentation as a few big classes, and subdivision variables help us to continue to divide into many subgroups. In the same way, you can use any combination of variables to build a niche market that is meaningful to your industry. Most importantly, marketers choose the different variables on which the target market should be based to help identify customers and meet customers in the target market in a timely manner.

Business planning and marketing directors when these elements are used individually or in combination, defining the consumer characteristics of the market segments is clear. When the market is clear, marketers can make online marketing plans based on this information.

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