When insurance meets the circle of friends, find a friend "for Love" 1 yuan to buy cancer insurance

    users pay 1 yuan to buy a short-term cancer insurance products, while through the micro-trust friends to help increase the amount of insurance coverage to show "Love", friends pay 1 yuan, The guarantee quota increases correspondingly 1000 yuan, this kind of mutual aid type brand-new insurance sale model recently landed Taikang online official micro-trust platform-"The Micro Mutual Aid 3.0". Analysis of the industry, with the "friend Circle economy" gradually popular, this marketing model is bound to cause the financial industry, including insurance companies to pay attention, to draw customers.

    Yesterday, the reporter from Taikang Life, Hubei Branch learned that February 28 Taikang "micro-Mutual assistance" upgrade version-Taikang "micro-Mutual Assistance 3.0" New on-line, the new launch of "tribal", "service" and other functions, so that the play more fresh, more convenient operation.
    Find a friend "for Love" 1 yuan for cancer risk
    in the micro-trust friends circle, often can see a "Love" Introduction text "micro-Mutual Assistance" page, after the point open, Users can pay 1 yuan to buy 1000 yuan of cancer insurance, after adding 90 days, such as cancer for the first time can be activated anti-cancer fund.
    According to the relevant person in charge of Taikang Life Hubei branch, this is a one-year insurance product "Taikang micro-mutual aid short-term anti-cancer disease insurance", in the activity of micro-trust users to buy one.
    This is not an ordinary network sales insurance, the person in charge of this product is the most innovative place is to attach the social attributes of "caring."
    It is understood that users as long as the success of the insured within 30 days, to share the circle of friends or micro-letter group "For Love", you can be a friend for the insured to increase the insured, friends each payment of 1 yuan can help the insured increase the amount of 1000 yuan. At present, the micro-trust users each limit to each policy limit "send care" once, each policy limit of up to 100,000 yuan.
    This product is exempt from the underwriting scope, as long as consumers are willing to buy will be successful. In order to eliminate consumer concerns about insurance companies ' access to customer information and phone harassment, they do not have to fill out their phone numbers when buying products.
    Change Net sales mode to earn Word-of-mouth
    insiders believe that Taikang life according to micro-letter "acquaintances" social platform features "tailored" products, breaking the traditional insurance fees and underwriting methods, the Internet thinking into the product. Through the micro-trust of friends in the circle itself has a trust relationship, so that the insurance contains the "Love" and "mutual aid" spirit in the circle to play.
    reporter from Taikang life Hubei Branch learned that this year, Taikang life will be the overall layout of mobile interconnection, to create the first brand of mobile insurance.
    According to the head of the relevant department of Taikang life Hubei branch, Taikang Life this year into the Network Marketing Mode 3.0 era, with the previous network hot products emphasize the high income difference, now social communication into the Internet sales of new attempts to sell products, the major risk companies to introduce products more pay attention to the protection of insurance functions, through social attributes to gather popularity, which also gives the insurance network sales New model provides a greater space for play.
    with the rapid development of the Internet, network sales insurance is to seize the major Third-party platform, and the business-to-business model and O2O mode integration.
    Last September, the land insurance company together with a business-to-business model as the core of the online tourism electric business platform, launched for small and medium-sized travel agencies in the domestic short trip Italian products. Travel agencies through the "ticket housekeeper" platform directly to achieve group insurance, batch orders, rapid underwriting, to solve the problem of tourism business.
    This year, the new model of risk-enterprise marketing, a lot of insurance companies to borrow the network big red Envelopes showmanship promote premium growth. But there are also insiders pointed out that the insurance companies in the name of red envelopes and advertising promotions, in fact, there is not much concessions, such as some insurance companies to send free red envelopes, looks attractive, in fact, the possibility of almost equal to zero claims. (reporter Chelli correspondent wang)