When millions of dollars have been purchased shuang11.com domain name

Absrtact: The electric business industry in the Double 11 promotion battle competition has been from the price, logistics upgrade to traffic for the dark War. When the million dollars have been purchased shuang11.com domain name, and to build it as a distributor to share shopping guide site, the direct closure of a double 11 users. The news said that on the eve of the double 11

The electric business industry in the "Double 11" promotional campaign competition has been from the price, logistics upgrades to traffic for the dark War. When the million dollars have been purchased "shuang11.com" domain name, and to build it for the electric dealers to share shopping site, the direct closure of the "double 11" users.

News that, in the "Double 11" Eve, Dangdang heavily bought "shuang11.com" domain name, its operation as "' double 11 ' shopping navigation" website, has been officially online. Beijing business newspaper reporter Log in to the website found that its positioning in the boutique navigation site, mainly divided into "talent recommended", "Electric News" and "Hot merchandise" three major sections. Home has clothing, watches, beauty makeup, bags, 3 C, home appliances, wine, food and books and audio-visual products recommended. For this domain name purchase, Dangdang marketing department relevant responsible person did not deny.

Coincidentally, Alibaba Group since last year to the Electric Shopping Guide website attaches importance to, many times to increase their own share products. There have also been news that Ali is trying to buy a 200 million-dollar price share shopping guide website Mushroom Street, hoping to use the navigation site to provide users with accurate personalized service.

In fact, the importance of sharing a shopping guide or to seize the "double 11" domain name, such as "second entrance", are conducive to the electrical business to obtain more user traffic. And with the "' Double 11 ' economy" increasing the heat, from the two electric dealers scrambling to layout "boutique shopping Guide" to see, the future "second entrance" to the degree of attention of the business. "No matter how the electric dealer website has the price, the logistics superiority, if from the flow source loses the control power, is equal to the white work one", the industry personage admits.

At the same time, the industry also pointed out that the "double 11" Domain name competition is only the electric quotient "double 11" the tip of the iceberg, traffic control is important, but "logistics", "return" and other hard experience will affect the electric quotient "double 11" decisive victory and defeat of the key factors.

And for this, Dangdang has been ready for the final battle. When the relevant responsible person to the Beijing business newspaper reporter introduced, November 5 shop celebrates the day to November 11 will be Dangdang shop celebrates the month "Closing Week", it will be pointed at "Double 11", from Dangdang's advertisement puts, its promotion intensity will be in 30 percent-50 percent interval.

In addition, for the "double 11" the most important "logistics" link, when the logistics of the person in charge of the specific introduction, Dangdang all logistics and distribution links to add at least 50% resources, but also the deployment of "gold last kilometer" distribution services, refined to "cash change", "SMS Reminder", "on-site inspection" and other links, Will be included in the single assessment of the Express, to ensure that the goods on time, intact to the user's hands.