When singing the song of declination again how to view the value of Weibo marketing

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Weibo is just one of the ways of online marketing. "Weibo has been rotten to Sina", "microblogging marketing has become obsolete, began to play micro-letter bar." These two days, I was chatting with friends, I heard this kind of decline in the speech. As is rumored to be the case, since the advent of micro-letters, many enterprises, celebrities and micro-bo grassroots have shifted their positions to the micro-letter. But so far has not heard which cavalry micro-letter to do in full swing, but the micro-blog on the scenery is still. The development of any thing has a mature stage, in the face of increasingly mature micro-blog, I feel that microblogging marketing has just begun.

The emergence of new marketing means does not mean the demise of the old means. The emergence of micro-letters can not replace the marketing value of Weibo, just as the advent of the Internet has not replaced the traditional four media (newspapers, magazines, radio, television) the same, and the Internet appeared on a variety of marketing methods (SNS marketing, SEM marketing, IM marketing, etc.) is also the common existence of this play their respective values. I do not want to argue that "the rise of micro-letters = the demise of microblogs" and so on, because the idea itself is too funny. If you have to say microblogging marketing is not, only you are not going the right way.

"Micro" force still, below we from the last two cases, look at the business value and social value of Weibo.

Case 1 "I am a Singer"

2013 Hunan Satellite TV "I am a singer" turned out, since January 18, the ratings all the way red, in micro-blog is set off bursts of frenzy. The popularity of the singers soared, and the number of fans and mentions in the microblog was unprecedented. The chin teacher who has been silent for many years has also taken the opportunity to publish a new album because of this program. The most proud is Terry heavy and scraping a burst of "dazzle" the wind. The two major advertising investors in the program-white and Wahaha-have also gained a good word-of-mouth effect. The mention and spread of Weibo have risen sharply, having to say that the commercial value of Weibo is far from being developed.

Case 2 Changchun Baby robbery

Micro Bo words, affecting the hearts of all people. On the morning of March 4, a car in Changchun city was stolen and a two-month-old baby disappeared inside the car. 5th Night Police announced the results of the suspect on the way to kill the baby, in micro-blog, countless people for the poor child tears, the following picture is the whole process of the incident and the Netizen's attention to the event.

Some enterprises and individuals to speculate, but also aroused the people's anger and criticism. I disdain such malicious speculation, to turn to comment instead of lining their hearts. (the following omitted n diagram)

There is a place where people are spread. For enterprises, whether micro-letter or micro-bo, there is the dissemination of value, micro-letter can not replace micro-bo, integration of various marketing tools, choose the best combination of their own to achieve the best marketing results. For the society, the micro-Bo spread fast, covering a wide range of characteristics, and other means of communication with each other, for the stability and harmony of the whole society has a positive role in promoting.

Everyone is welcome to take the bricks and add.

This article by the Xun Road network Business Club (HTTP://WWW.XUNTUCLUB.COM/?FROMUID=39) original reprint please specify and keep the link. Author: simple-Hai Qiang

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