Where is the customer value of one-stop network marketing?

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When the majority of small and medium-sized enterprises in the Network marketing awareness gradually increased, the value of online marketing to pursue a higher level, the past rely on the operation of a single network marketing network marketing service providers are unsustainable. In order to ensure the market position, to seize more market share, many have been in a certain field of service providers have been upgrading products and services.

and integrated marketing, one-stop network marketing services has become a hot pursuit of the hotspot, such as Alibaba, Ming million, such as one-stop e-commerce services, one more than the representative of one-stop network marketing services, as well as relying on the foundation of the network to build a one-stop station service. Then, one-stop network marketing Services What is the charm, so many small and medium-sized enterprises are flocking to the main, network marketing service providers are not bored?

Network Marketing after more than 10 years of development, network marketing products after the elimination of time and Consumer voting, network Marketing product types in the gradual stability of the display of diversified development, but the situation is always a mixed bag. Some prospects have been optimistic about the product line will inevitably occur duplication of construction, the product itself with a serious homogeneity. and Network marketing consumer is in the network marketing service provider's customer scramble process unbearable its disturbance, waste a lot of time and energy, even some biting the small and medium-sized Enterprise master, as long as it is Network marketing products, have to try, input and output will never be directly proportional.

Lesson wit, small and medium-sized enterprises in the experience of network marketing, some of the network marketing lost confidence in this daunting, as long as a mention of network marketing is out of the door, and most of the network marketing service providers to solve the problem of the effectiveness of the assessment mentioned a very high altitude, I hope that the service providers to provide a full range of products and services, covering all processes of the enterprise.

At this point, the enterprise consumer demand is no longer a single product sales, but a comprehensive refinement of the solution sales, which is the overall point of any time, any location, any channel, refinement refers to the process of meticulous, customer segmentation, product long tail. Therefore, the customer value of one-stop network marketing service should be reflected in the above changes, and one-stop service must satisfy and cater to the needs of consumers.

Spanning from a single product to a system solution. "The question is not how far away the customer is, but how close your service is to the customer." "(Cosco Group President Jiafu), in today's increasingly small post-industrial society, it is undeniable that the division of labor to optimize the process of the producers, improve production efficiency, but the difficulty is that consumers in the process of product use and become complex.

How to minimize the complexity of the customer process, the network marketing service providers to shorten the customer's workflow, take the initiative to undertake more tasks, to complete the customer can not be completed or more difficult coefficient of work, and a complete solution to replace the provision of a single product, then save the customer's worries, Also increased the value-added of network marketing service providers.

Customers from the safety and stability of products, the requirements of network marketing service providers no matter when, where, and what channels to touch the full range of services. Kai "A circuit diagram caused by the network marketing reform" in the full proof: in the Network Marketing 1.0 times, the network marketing of various links, such as domain names, space, website, promotion, etc., like a circuit switch, which problem, the light bulb can not be lit. And now the integrated solutions that provide full support for the customer process have replaced the era of offering only a single product and service, and the customer has a unified sense of ownership of the solution when it comes to ensuring that all management and coordination tasks are contracted by the same service provider. In fact, the customer in the communication process with the service provider to save a lot of material and human input, the service provider also fully protect the customer can at any time and any place encounter anything can be in the shortest possible time and the smallest extent to be properly resolved and feedback.

The integrity of the external display of personalization and refinement. Although one-stop Web services can provide an integrated system solution, the real needs of each individual customer are differentiated. And one-stop network marketing solutions must meet every customer's needs, this is due to the customer needs of each side can be considerate. No website of enterprise customers, the establishment of the station naturally become its primary demand, and one-stop service in the network to build the function can be properly highlighted; traffic-starved enterprises need to promote through the network to increase the number of visitors, the successful promotion of the pattern of natural gain favor.

"To what mountain, sing what song", Enterprise customer is a different form of the mountain, and singing is always a one-stop network marketing service businessman.

One-stop network marketing services to narrow the corporate customer and network marketing service providers in time and space distance, the 0 cost of communication, 0 distance, 0 waiting is undoubtedly one-stop network marketing the biggest advantage, but this is always an ideal state, in the specific operation, because of customer diversification, differentiation, and the demand is constantly upgraded, If a one-stop network marketing service provider internal integration capacity is not strong, the ability to adapt to low, then one-stop network marketing services can not bring real benefits for the audience, "1+1>2" is the prerequisite for the establishment of two "1" direction to be consistent.