Where is the parent-child web site?

The parent-child website, which was once sought after by the wind, now all are struggling, China's internet market may be like that, others say the parent-child site has the potential, we all go to vote, the video stand well, all the money to burn, SNS a appeared everyone to engage in SNS, the successful model of the Foreigner's website moved to China without http:// Www.aliyun.com/zixun/aggregation/10604.html "> Profit mode, and also every day to explore these VCs are optimistic about the profit model of the site where?

I have also run a parent-child web site for a year, and later because of some reason to quit, but has been concerned about the development of domestic parent-child type website, but also often with some parent-child network operators to communicate, we all realize that the net to want to achieve real profit seems difficult, listing more difficult here I would like to discuss with you the profit model of this kind of website.

First, get the money and learn to burn the money.

All the websites that have been invested by the wind are just the same, get the money no matter 3,721, first burn to say, the industry said, took the money can not burn the bank must burn the vigorous, so that there will be the 2nd phase of financing in, the mother and child website is no exception, to get the venture capital of the first burn money, now the money is burning almost, VCs are chasing new projects, the financial crisis, everyone to invest money is also cautious, the site without capital operation has difficulties.

Two: The cake is big, but can't find a cut-in point

Parent-child Web site users are basically mothers, can also say 25-year-old 30-year-old women, women have been the dominant consumer, to their body excavation is a lot of products can be extended to do, mother and child products, female supplies, household items, and so on, Because of this, we feel that the mother and child website can get female mother and child products ads to profit is a good model, there is a female mother and infant class E-commerce expansion is also a good profit model. However, because of this, the extension of the product too much, so that all the parent-child site does not have a real core competitiveness, in the end is what good? What's the real point of entry?

Third: financial crisis, advertising to profit more difficult

The global financial crisis has affected many big companies, big brands, we are in the compression of money against risk, the network on the advertising budget is also reduced, all the parent-child site advertising share is increasingly small, as a major profit model, the original can be at least through advertising to flat operating costs of the team, the pressure is now heavy.

Personally think that in fact, many parent-child websites in China should do some core products, for example, registered trademarks to do children's clothing, children's education products, now there are many foundry enterprises, can completely put their own products according to demand, they do, first from a small scope to do in their own stations to sell, so the cost is not very high, I used to remember when I was operating a small child MP3 can be sold in the forum is very hot, low-cost, profit is really high, as long as your things good many parents will like. Only have the core products can compete in this market, so just hope to big, or even to join the chain brand, that is the best way out, blindly do traffic Rob users to take the advertising model is very difficult to do strong and big.