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Nielsen, the world's largest market-research agency, now proposes that the latest rankings will be measured by the amount of time a user stays on the site, rather than the number of pages viewed.

This month, Nielsen unveiled a new key ranking statistic, which is to rank the site by how much time the user spends on the site, instead of focusing on page traffic (that is, the amount of User browsing the page). Nielsen's adjustment to the site rankings is also based on market conditions--clearly, today's user surfing habits and internet technology have changed a lot. Because of uploading new content of the network video and AJAX applications such as the advent of the user no longer need to click to open more pages to be able to see more web content, they only need a relatively small number of pages can be seen rich information. Although the ranking theory is not perfect, but its core is that the amount of time spent more able to measure the user's "involvement" of the site. However, we must have a lot of questions about it, just like me.

Question one: Will this change the ranking of the top 10 websites in the internet?

Not exactly.

The giants of the Internet industry, such as Yahoo, are still in the premier position. But in May, when the data was exposed, three of sites that were unknown in the sort of browsing were flushed to the top 10 based on browsing time--they were electronic Arts (because the video gamers stayed on the site for a long time), and Apple (because its itunes made it easier for users to stay, Instead of generating clicks) and Microsoft's domestic company's software home page (note: not msn.com). Those who were kicked out of the new rankings were Craigslist, social-networking Facebook (the party photos on the site only attracted clicks, not time) and Comcast. AOL rose from the sixth place to the first place, while Google dropped from first to fifth place.

Question two: Is the new sort bad news for Google?

No.

Advertisers are not buying Google ads because of the amount of web browsing or time they spend, and they are advertising here only because of Google's ubiquitous internet users market. Do not think that the change in the order of the rankings is that Google is in trouble, this small change is difficult to change the popularity of the general business of the heat.

Question three: Does AOL really rank top?

Yes, that's it, this is the instant messaging (IM) tool.

People usually run IM programs all day and occasionally hide im when they don't use them. That's why there are flaws in the statistical approach of time ranking: Users can of course browse a Web site for hours (IM), but they may not be able to look at the site itself. Of course, AOL's e-mail is also its rise to the top of the site's main reason. But since its e-mail is not an advertising tool, it is unlikely that AOL will be able to get a surge of advertising revenue, even if it tops the list.

Question four: How important is the new ranking?

Not exactly.

The key role of the new rankings is how to work in specific site categories. If advertisers want to advertise on the top 10 sports and entertainment sites, the new rankings change the ranking of the sites, which means advertisers will change their advertising costs on both types of sites. AOL's sports channel, for example, does not rank among the top 10 in the list of page views, but is ranked sixth in chronological order. If advertisers are interested in time sequencing, the AOL sports channel will have a brighter future. AOL's news channels rank second in time, and third in page views. It seems that in all the big-name websites, AOL has a lot to gain by virtue of its good ranking in the category rankings.

Question five: The new sort must have the means to cheat.

That's for sure, because cheating always exists.

Slow down the site, for example. Slowing down the speed of the web will result in a network of users investing in a competitor's arms, but slowing down is indeed a good place to get a new ranking. Users are likely to find video on many sites-Sony launched the video portal in mid-July and added a wide variety of ad widgets to keep users more bonded to their websites.

Today, the major websites have begun a new "arms race" against the ability of users to stay on their websites for long periods of time.