Why is content marketing the king?

As for marketing strategy, the popular content marketing is just like the Coronation King, surpassing the previous engine marketing, public relations, paper media, TV radio advertising.

Last year, a Cambridge Internet marketing software program, Hivefire, surveyed nearly 400 business-to-business marketing professionals and found that marketers were increasingly opting to replace traditional marketing with content marketing, and according to Hivefire's business-to-business marketing trends survey, the professionals who chose content marketing were paper media , TV, radio ads twice times.

What is content marketing?

Content marketing includes the content of the original and published, published in the form of blog, Case analysis, white papers, videos and pictures, the main purpose is to attract customers, improve brand awareness, show the company's expertise. Examples include entrepreneurs sharing their experiences with blogs, and blogging about celebrities on Twitter. According to Hivefire survey, 82% of the business-to-business marketing professionals will use content marketing, 70% will use search marketing, 68% will use event marketing, 64% will adopt public relations, 32% will use paper/tv/radio ads.

78% of the feedback from the survey results shows that the goal of Team content marketing is to promote sales and brand image, 28% of the feedback shows that the main goal is to increase site traffic, 24% of feedback shows that the main goal is to optimize the search results.

What is the charm of content marketing?

Content marketing is fascinating because the established mainstream brand image can produce fascinating prospects, and the cost is low, with half the professionals surveyed saying that content marketing is less than 1/3 of the marketing spending budget, and that most of the potential customers are online, so internet-based content marketing is more effective than offline.

In addition, the content marketing planning process is to discover, organize, share the content of the process, so the content planners will also face the corresponding problems, such as 70% content planner 211.html "> feel that time is not enough, 66% of the planners feel the lack of original and high quality content to make people headache, 38% Planners said they did not know how to count the effects of content marketing, and 37% of planners said they were short of hands.

Finally, although the implementation process with the emerging requirements, but content marketing will only become more and more popular, whether you are enterprise-oriented or public-oriented, it will be more and more important.

Via entrepreneur

Source: http://www.leiphone.com/121101-keats-content-marketing.html