Why the network marketing of small and medium-sized enterprises fail

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The internet has more and more influence on the survival and development of enterprises, and the Internet of resource information sharing has undoubtedly opened up a blue sea for the small and medium-sized enterprises with not strong financial strength, and has gained the opportunity of gaming with big enterprises. In the face of the internet to bring low-cost marketing, some enterprises through network marketing has been successful, but more enterprises have failed, have to be thoughtful. Why did they fail? Sea-style E-commerce marketing organizations in contact with a large number of enterprises found that the reasons for the failure of these enterprises are not outside the number of these:

1 lack of network marketing awareness, business leaders do not pay attention to

Many enterprise leaders have not considered the importance of enterprise network Marketing from the height of enterprise development strategy, let alone implement. Their main selling mode is still the traditional offline dealer and agent mode. Many companies set up a website without a clear purpose, some just to show, or to see peers or other companies to build a website feel that they should also build a. As for what is network marketing, how to develop network marketing, completely ignorant, some enterprises even feel that they have done very well in the traditional industry, do not need to spend energy to develop online business. This short-sighted behavior brings the enterprise the ability to resist risk in the informatization process, and lose the potential development opportunity. If your business does not implement network marketing, and your opponent's network marketing is booming, then your business will lose more than opportunities but development space.

2 The enterprise does not establish the correct network marketing consciousness.

Although some enterprises have a certain network marketing awareness, many enterprises do not have a professional network marketing department, there is no professional network marketing personnel, their so-called network marketing is also often sales department sales staff or business manager himself to play. Occasionally send messages on the Internet, send a few ads. There are also some enterprises in the so-called network marketing software, spent a lot of money to buy software, but found that the effect is very little. The reason for these phenomena is that enterprises, although they know the importance of network marketing, but did not set up the right Network marketing awareness, unwilling not willing to be too involved in the network marketing. Any enterprise with vision should implement network marketing from the strategic height of enterprise survival.

3 Enterprises lack of professional network marketing guidance

Some Enterprises Network Marketing awareness is very strong, understand the importance of network marketing. Also know how to use Search engine auction promotion, Search engine optimization (SEO) and other ways to implement network marketing, and achieved some marketing results. But because this part of the enterprise lacks professional network marketing guidance, blindly rely on search engine bidding and SEO and other Simple Network marketing way, think this is network marketing. This kind of enterprise spontaneous network marketing that lacks the guidance of the professional organization often causes the enterprise network Marketing cost is very big, and the effect cannot be lasting, can not reach from the enterprise strategy height to consider enterprise's sustainable development. This time the enterprise should choose like the Sea-type network promotion organization such specialized organization to help guide the network Marketing implementation, reduces the cost.

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