Why there is no independent catering website Internet restaurant How to Marketing

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As a service industry, catering has always occupied a very important position, in the era of Internet e-commerce, many enterprises began to test water internet marketing, online their own independent web site, including manufacturing industry, but, in the catering enterprises, but very few independent sites, although on various major platforms such as the public comment network, Group buying network has a large number of food and beverage enterprises Shadow, then why is it rare independent food and beverage sites?

A famous Hotpot restaurant, every day, diners, such a hot pot shop in the Internet search, leaving only the address and contact, but also a lot of such as 58 with the city, the People's Network and other information-like site, and occasionally a pot shop will release some information, such as recruitment, preferential activities, but, but there is no independent website!

Group buying website Diet discount More, one in a large group purchase site ordered a hot pot shop four people package, this hotpot shop is not that hot pot shop, but another one. On the way to the nominal long hot pot shop in this group, I met a strange thing, "I'm going to xxx hotpot shop!" On the taxi, to the driver so said that half a day the driver did not start the engine, a face puzzled, as if thinking of local whether there is this hotpot shop, then the mood can be understood, taxi drivers are unfamiliar place, certainly a bit of a problem, fortunately at that time in the group buying site remember the general position of this hotpot shop, seven turn eight turn, finally arrived. In this hotpot shop after consumption, whether in terms of taste or quantity are very general, there is no special features! If it is not a group purchase, it is not expected to go, go to the second time will not think!

In the group buying site into the winter, met a once in the group to work on the site of friends, he said: "In the restaurant group, the majority of the catering industry, are second-rate enterprises, group buying will not change their fate, but to delay their death time!" To the friend's opinion, I do not agree with him, feeling that his views are too right subjective component! But an article changed my mind.

And on the Internet to see a large catering business boss poured bitterness of the article, wrote very vivid, the boss said: "At first thought this (group purchase) very strange, so try to do, just at the beginning did bring a lot of traffic to the store." With the longer time, this advantage is gradually weakened, on the one hand, damage the interests of the old customers, on the other hand to develop a customer love the psychology of taking advantage. "The boss gave such an example," the client went to the shop to dine, accustomed to ask if there is a discount, the shop assistant if there is, on a group purchase site discount of 30 yuan, now mobile internet is so popular, customers small hands shake, it is easy to place orders online, but, the interests of the store to suffer losses, has been to the store customers, Because of this sentence, the loss of 30 yuan interest, if the clerk said no, then the customer will feel that their shop is not really, indirectly offended the customer! After a trial of water, the boss decided to quit the group purchase, because although group buying can increase passenger flow, profit reduction, and the fatal is, the purchase discount almost become a regular price in the shop, so continued, the loss is huge!

Why on some internet rarely see the local famous restaurant discount information, this is a very good explanation! Catering industry is mainly to do local customers, but also want to improve visibility, not necessarily through the website, catering industry is particularly pay attention to Word-of-mouth marketing, but also has a local characteristics, a catering shop itself service, The quality of the meal is general, but it is located in a lot of traffic, also can get good turnover. It is because of this that there is enough visibility, enough traffic will not worry about no source, alone to do a restaurant business site, need to maintain the site, need to improve traffic, need to do a lot of work, and the final site may not bring you enough traffic, and this is the opposite, if the group purchase site, information classification site, The mass reviews the website to publish all sorts of information, this flow is infinitely big!

However, the internet for the catering industry, just added a marketing channel, and group purchase website, online coupons and other marketing means, just for the enterprise to bring a certain amount of traffic, plainly, through discounted information to enhance visibility, just a marketing means, do not have to rely on the idea of buying discriminating. Want to gain more benefits through Network marketing, catering industry needs more in each platform to release information, including micro-bo, micro-letter, etc., but, want to gain long-term interests, or cautious with discounts, Word-of-mouth is the catering industry and other industries to profit from the sharp weapon. The internet since the media age transmission is rapid, if the negative information, the catering industry is very big, good service, good taste is the eternal rule of the catering industry! Shenzhen website: http://www.szfangwei.cn starting A5 webmaster network, reprint please keep the link, thank you!