Faced with the pressure of the economic crisis, business owners are confused about how to use internet marketing to survive the crisis. They are in urgent need of network marketing experts to guide The maze, recently, win the net specially invited to senior network marketing expert Li Hua Guest Net interview, to share with you on the network marketing of several viewpoints and views.
Win Net: Thank you very much teacher Li today can accept our visit, first please teacher Li to talk about the network marketing market development prospects, the financial crisis on the network marketing has no great impact.
Li Hua: OK, first of all, from the overall market, the network marketing market continues to maintain rapid growth. 2007 China's network marketing market revenue has exceeded 10 billion yuan, the economic crisis on the network marketing market will not have much impact, the future of this number will grow at a high speed.
Secondly, from the point of view of marketing, business-to-business platform and search engine will still become the most important two ways of enterprise network marketing.
Finally, from the marketing approach, the effect of marketing is the future trend of network marketing, effect-oriented marketing will be more and more welcomed by enterprises, network marketing will be the result-oriented Network Marketing 2.0 changes.
Win the Net: you just mentioned the network Marketing 2.0, then you can first tell us about the advantages of Network Marketing 2.0?
Li Hua: Network Marketing 2.0 including "Build station + promotion + flow conversion" Three stages, more attention is the effect of network marketing transformation, is based on the final marketing results-oriented network marketing model, while the traditional network marketing or network Marketing 1.0 mostly focus on "build station + promotion", or just to promote, And how to guide the flow of traffic into sales attention is not enough. The future of network marketing will inevitably change to the effect of marketing, Network Marketing 2.0 is based on the effectiveness of the goal, and the integration of a variety of marketing means of the network marketing approach, focus on solving the customer's most concerned about the marketing effect. Some drawbacks of traditional network marketing, such as corporate web site shoddy can not meet the needs of enterprise network Marketing, network promotion is difficult to obtain effective flow, low flow conversion rate, wasted good business opportunities. These problems will be solved in the Network Marketing 2.0 times.
Win the net: in other words, Network Marketing 2.0 can not only help the enterprise to obtain the effective flow, but also can improve the flow conversion rate, is a kind of network marketing new mode with the goal of effect guidance. So what do you think of the effect of search engine marketing, search engine marketing and what are the problems?
Li Hua: For small and medium-sized enterprises, search engines should be a very important part of the overall marketing. There are two problems in the search engine marketing of small and medium-sized enterprises: one is to ignore the SEO optimization of the website itself, and not to the search engine marketing. The second is to ignore the search engine marketing traffic transformation, or do not know how to transform, many business owners think I just put ads on the search engine can be, ignoring the ads to undertake the design and optimization of the page. This leads to the search engine to be able to get traffic, but can not be converted into sales. Therefore, SMEs should be targeted at their own company's website SEO optimization, of course, can also use the existing large companies to provide Web services to do search engine promotion, such as Alibaba launched the Wang shop, according to test Wang Pu seo effect is not very good, in addition, he also provides visitors statistics and online customer service, such as a variety of traffic conversion promotion tools , can greatly promote the flow of conversion, improve turnover rate.
Win NET: At present many business-to-business websites have integrated the customer function, do you think this model has the foreground? Why?
Li Hua: I am not optimistic about business-to-business integration business model, in the domestic basically not. This model actually involves 4 different user groups, involving too wide to do professional, the Internet is only one of the first, no third four, in the long term only can do the industry or subdivision industry before two enterprises can survive. Some people believe that business-to-business and business-to-consumer their sellers are businesses, are the same group. In fact, this is a misunderstanding, at this stage to engage in business-to-business sellers are most of the production enterprises, and the seller of the majority of the sellers are channels or retailers, the two groups of overlapping rate is not high. For the pan-C users of the platform, Taobao has occupied the absolute leading edge, many netizens have developed Taobao shopping habits, Baidu come in will not necessarily be very play, not to mention the new company.
Win network: found that many companies are keen on the simple business-to-business Web site to promote their own, hoping to open their own overseas sales through business-to-business websites, what about this phenomenon?
Li Hua: How to choose the channel of overseas promotion is the key to see where your buyers are, business-to-business platforms and search engines are important promotional pathways. such as Alibaba, Made-in-china, global resources and other foreign trade business-to-business platform, they have accumulated in the long-term operation of a large number of overseas buyers, such as Alibaba has more than 4 million. At the same time, business-to-business platform can also provide credit certification and network online communication and a series of services, more convenient contact with overseas customers. In the light of the current data, although exports have shrunk this year, it is clear from the open data that Alibaba's Chinese suppliers have continued to grow, and that the Business-to-business platform is still very well recognised by exporters.
Win Net: So what do you think about the future trend of the business-to-business industry, and what is the impact of the economic crisis on business-to-business? Please talk about some of your views.
Li Hua: Domestic business-to-business E-commerce will usher in a high-speed development period. First, the country should vigorously stimulate domestic demand, the rapid development of domestic trade economy will lead to further prosperity of China's business-to-business market; second, under the influence of this economic crisis, domestic enterprises will compress expenditure, more market and trading behavior will rely on cheaper and convenient channel namely network to carry out Third, Baidu enters this market will aggravate this market competition, simultaneously also can greatly promote this market the rapid development.
Win Net: You just mentioned that Baidu into the business-to-business market will aggravate the competition in this market, then how do you think Baidu into the business-to-business market? What kind of impact does Baidu's involvement in Business-to-business have on the industry?
Li Hua: Baidu to intervene in the business-to-business market is not only the introduction of a natural extension of its e-commerce strategy, but also to improve the layout of its business model natural choice. Baidu intervention in Business-to-business, in the short term will not have a significant impact on the business-to-business industry, although Baidu grasp the Internet traffic entrance, but the lack of e-commerce experience and professional talent reserves, even if the use of free strategy to enter the business-to-business market, within three years also difficult to enter the first camp of Business-to-business. But in the long run, I think that Baidu's entry into the business-to-business Arena as a spoiler will likely change the business model that is inherent in this area.
Baidu into the business-to-business domain is also a good thing for SMEs, full competition to promote the rapid development of the entire industry, customers will choose more opportunities.
Win the net: OK, thank you very much teacher Li today to us to the splendid analysis and the viewpoint, I believe everybody through our interview can benefit greatly.
(Source: http://www.winkee.com/info/0/2541.html)
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