Winning EDM mail marketing headline is the key

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I believe that when you look at the mailbox must have encountered such a kind of mail: You have bought a network of sellers to send you an e-mail, the content may be product discounts, new products, or invite you to become a member to enjoy the bonus points ... In fact, this is the business in the mail marketing. Through regular mail to customers, businesses can better maintain customer relations, from the excavation of new business opportunities, deepen brand impression.

Nowadays, more and more electric business enterprises are choosing mail marketing. So, email marketing is not simply to send a message to the customer is good? The answer is No. In fact, there is a lot of knowledge in email marketing.

The first step in email marketing success is to have the customer open the message to read. All said that the beginning of the difficult, to allow customers to do such a simple open operation is not easy. As many people know, one of the key factors in deciding whether or not to open a message is the message header. Although the message title is very short, but it is in charge of the fate of mail marketing. Imagine that even if your email goes into the user's Inbox and is unfortunately submerged in more than 10 or dozens of new mail messages to be processed, unless your email has a very special title, you can immediately grab the reader's eye, or it will be difficult to escape the fate of being directly deleted.

In general, the header preview interface for a mailbox displays only 60 characters, which means that the length of your message header must be controlled within 60 characters. Just because of the limited number of words in the title bar, how to write a message title is one of the hardest challenges in email marketing. But anyway, you shouldn't be lazy in this part. Be aware that an effective, compelling topic-related title may allow your customer to open the email immediately to read and then pave the way for your entire email marketing plan.

Taking into account the importance of email marketing headlines, Comm100 hereby prepares a white paper for the vast majority of email marketers-"Mail marketing title: Seven rules to help you improve your mail opening rate." Believe this simple seven steps will make your email marketing more effective. For specific article content, please see:

Http://www.comm100.cn/emailmarketingnewsletter/whitepaper_emailtitle.aspx

About Comm100:

Comm100 is the world's leading customer communication software provider headquartered in Vancouver, Canada. 2010, officially stationed in China. Our products include: Mail marketing solutions, customer service solutions, customer intelligence solutions. At present, the company has 190,000 registered corporate users worldwide, including Intel, Volkswagen, NetEase impressionist, BYD, CCTV TV shopping and litters group. 2011, won the annual China industry E-commerce "Best application Software Award."