Wireless Internet Marketing 2.0 Exploration Summary

Friend Yun Dong-wei has a wireless marketing-oriented Marketing 2.0 blog, called "Marketing 2.0:mobile Marketing", it is worth recommending. His company, Mabimi, is one of the first wireless marketing companies in China, and I worked with http://www.aliyun.com/zixun/aggregation/12572.html ">3g portal." Especially worth seeing is this article: Mobile direct marketing to the traditional marketing model subversion. After reading his article, I remembered some of my mobile marketing attempts at the 3G portal. At the time, I did several marketing explorations on the wireless internet, and here are a few things to summarize:

What is the best marketing approach for wireless internet?

1. New Product Guide. Mobile phone users on WAP, will be more focused on the WWW than on the product introduction and functional elaboration, of course, if the product is cool enough, fresh enough, especially fashion consumer electronics will be particularly interested. To do, like to do Product magazine daily refresh content regularly, can attract users to watch repeatedly.

2, let the activity marketing and individual complete union. This activity must be entertaining and entertaining. The advantage of mobile marketing is that users can understand and participate in the process anytime, anywhere, only mobile phones can achieve.

3, the user club, that is, accurate to the personal database of marketing.

The most valuable thing about wireless marketing right now is

Promotion of action, preferably by guessing or other ways, to attract users directly on the phone to press the phone (this is the advantage), but also, promotional activities and various concessions, direct access to users and action.

What are the weaknesses of wireless internet marketing at the moment?

1, small screen, slow speed, this is self-evident.

2, the database is not in place, this is a bit of an accident, yes, the mobile media is the most accurate database, but in fact, because of personal privacy issues, as well as communications operators on the user ID of some kind of restrictions, in fact, currently, no wireless internet, can be real personal database, including China Mobile.

3, the interconnection is not enough, the current and WWW connection is not close, single user on the mobile phone behavior, it is also difficult and users of all the comprehensive analysis of Internet behavior considerations. There are users of the message of distrust, originally, SMS +wap is a good combination, but, SMS traps too much, and independent WAP site can not be combined with SP good (from operator restrictions) also actually bring a lot of problems to the effectiveness of marketing.

In my opinion, the biggest problem is interconnection and interoperability.

In fact, even without 3G, most of the user needs can be met, such as a variety of information customization, community, and so on, the real obstacle, is from the operator of independent WAP barriers, so that an open, full of free competition in the wireless internet can not really form. As long as WAP, wwww, SP can really effectively connect together, and is good faith do not disturb malicious, then accurate and efficient database marketing can be achieved. This, I think, is more important than whether to implement 3G and achieve high bandwidth.

Another big problem that affects interoperability, is the mobile phone platform too much, different vendors have different platforms, new products and the old product platform is not the same, www only a windows, and mobile phone is countless maturity difference is very far from the platform, which makes application software, clients are difficult to unify.