Women share the key to Twitter marketing

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Micro Bo has been where modern people go to where the real-time release platform, it from the beginning of the 140 words of words gradually gradually in the microblogging to add music, pictures, videos, links and so on, and then can be combined to publish. And it is not just a release platform, no doubt, it has become another important battlefield of the commercial war. Like beauty said, Mushroom Street, flipping things this type of female sharing community is now a few hot sites on Weibo. They all lead the game, occupy a place in Weibo, have their most loyal female fans, and there is a steady stream of female "passenger flow."

Clear goals

The sharing community of living women does not have a variety of small commodity classifications like Taobao. They are attracted to women's attention, and women are most concerned about is the maintenance and wear. On the platform are women's considerable concern, such as make-up, maintenance, dress collocation and so are the focus of attention of modern women. So their classification is not very large, attracted mainly by women, it can be said that specifically for the women tailored to the community, and Sina Weibo 70% of the users are women, generally have a higher degree of advertising, so in Sina Weibo this gathering of women's platform on a foothold is very simple.

Content source

As we all know, like Beauty said, Mushroom Street on the site there are many members to share their own map, or experience, and the official micro-bloggers only need to share these members with the map as a micro-blog map, experience as a micro-blog content, can well constitute a complete marketing advertising. The sources of this content are all shared by members of the community from their own audition, they are true enough and persuasive enough, so women's belief is much higher.

More important than sharing itself is that the sharing of these netizens integrates a powerful resource pool, more bloggers discover these treasures on Weibo, and then go into the community and discover other treasures, and a serial sale will be made.

In addition to the members of these communities, there are many Taobao operators, they through the real photos to share with netizens, and then in these maps with a reverse link to the sale of goods on the site, a close integration with E-commerce community is formed.

Consumption is real

Why women share the community will occupy a place on Weibo because their consumption is real.

Now a lot of people are shopping online, because he is really much cheaper than the reality, saving the rent of this link. But the community member age is mainly 18~30岁 young user mainly, is more partial to younger. And we know that sharing the community more is the shopkeeper Taobao or Taobao Wang to share more cheap both real and beautiful baby pictures based on, to obtain more female users love. This not only for the shopkeeper Taobao to flow, but also for the Internet to buy women brought Taobao source.

In addition, members will share the success of the online shopping experience and the failure of online shopping, which will allow more girls to feel the joy of their shopping and shopping when the trap warning, to avoid other girls deceived. And share their doubts of the baby, let everyone help make decisions, in the heart more bottom, in the sharing can also make friends with their interests, more real.

Weibo marketing

Only the aforementioned consumption reality is not able to bring the community visibility. To increase exposure. I know that, like Beauty said, the female-shared community of Mushroom Street will be able to find a grassroots microblog close to their community to forward. For example, quotations, make-up, and popular trend-sharing microblogging are more in line with women's sharing of community themes. Not only to the grassroots a micro-blog marketing experience, although they are amateur, and thousands, tens of thousands of broadcasts to these sites to bring traffic, to achieve the site's exposure. Is good for both sides and is a mutually beneficial situation.

Although Weibo marketing is a hot rise in recent years, a network marketing approach, but also the most direct way to tap the potential customers, each comment, forward the microblogging or attention to the micro-blog users are can be mined. Weibo marketing is also a double-edged sword, grasp well, can become the goal of self-help entrepreneurship. I think, microblogging marketing will be the next network of a new marketing model, each enterprise, each user will be very good use of micro-BO this platform to promote, marketing. I will wait and see.