Wood-Wood Push website Event Marketing

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I do a few years of company management, over the past few years the staff to change to have hundreds of people, it is very strange to those who work hard with our words is very dedicated to the ordinary people do not have the impression that the most impressed me is that a few jumping engaged in the whole of colleagues.

What's the reason? That's what we're dealing with today. It's "event marketing."

Life also has a lot of "event marketing" examples, the simplest thing if Osama bin Laden does not create 911 of events estimated that no one can remember him.

If the former prime Minister of Japan, Koizumi, does not go to the ghost, I think we Chinese people will not be extremely impressed.

At the enlarged point look at the U.S. presidential election candidates are more interested in creating events to attract attention.

07 Wood to visit the Shenzhen high intersection of those who do the information manufacturers are singing and dancing handsome girls to the hype.

In fact, the operation of the site is the same as the need for "event marketing" to the hype. Serious's web site is too much, and sometimes the site needs to be surprisingly mischievous. Without compromising the website image of the premise. To create events or take advantage of existing events to draw attention and let people know about your site. How to create events and make use of existing events. Wood will answer for you.

The main meaning of event marketing is to create or use a public topic to let netizens use QQ, forum, paste and other interactive products to broadcast media competition. So as to achieve the effect of publicity.

Why should netizens and the media compete for coverage? The primary reason for this is the "trend of the times, the row of the opposite sex". The trend is to tie in with the current situation, the row of the opposite sex is to be distinctive attention.

Event marketing can be divided into the following two kinds:

First, the use of existing events to achieve the purpose of publicizing the website.

There are new news every day. Whether it's politics or entertainment. As long as you can grasp the opportunity. The hot site with the event to carry out some activities, then the user would like to not remember our site is not.

For example, the recent full-blown "pornographic", many portals and small and medium sized websites provide a full range of reports and news. and allot a lot of pictures. and allow users to comment. The opportunity to create a Web site visibility. Outdated more friends registered "Yan Yan Door" related domain name, the use of Ggad big make a fortune.

There are also most sites like the use of festival celebrations, the use of Spring Festival, the mid-autumn festival sites such as event marketing site is not a minority. For example: blessing NET, wishing Wall. This year GG more outrageous during the Spring Festival is free to send blessing SMS. Every holiday, as long as the attention can find many sites are using these festivals, the introduction of new services or products, the opportunity to enhance visibility.

Second, create special events, to achieve eye-catching publicity purposes.

If there is no suitable existing event to use, we can also create some events to attract netizens.

For example, there is no more attractive activity than giving gifts. Like Storm audio and video users give advice to send QQ car. As long as you give the Storm audio and video advice, it is possible to obtain a value of tens of thousands of yuan QQ car. The results are predictable. It's a sea of crowds.

There is also a comparison of the effect of cattle is to invite stars or celebrities. Like QQ please Andy Lau to visit Sina, please be a guest. These are all tricks. There's a star coming. Taking advantage of starlight to provide visibility ha.

It's not like we can play the price of a star. Well, there are a lot of vivid examples here.

Is that n many sites have public interest activities. For example, 360 security guards of the "Declaration of War malware, purification network Space", QQ for the anti-snowstorm of the public donations activities. and ADMIN5 before the horse activity is a vivid example. And these activities can arouse the sympathetic chord ... Also attracted a lot of IP influx.

There are many more activities similar to the site Federation for the site rating stars and the so-called Ann rating is an example of event marketing.

is famous for the Alexa rankings. This little-known small company has become a world ranking expert on the site.

Although it is said that there is a person or a company to assess the site star to seek the interests of suspicion. But who can say that the site's reputation is not big. Since Alexa can evaluate your site star and rank, then he is certainly the best. This can be thought of GGPR hehe.

Wooden wood. Hope that more people write their own experience to do their own website. Do your own business.

2008. Olympic Games want to point event marketing example. Maybe you can get a fire too.