Word-of-mouth Marketing is not equal to chicken marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the face of the miserable 512 earthquake, we can not change it, nor to prevent it from happening, only obediently adapt to it. But in the case of adaptation, people are not simply obedient, but are trying to change the rules without changing the premises--to kill a way out of the gap of desperation.

Like irresistible natural disasters, Word-of-mouth marketing suffers the same fate.

In three years of Word-of-mouth marketing, my side has set up a large and small no less than 2000 peer enterprises, but also slowly around the big and small hundreds of peer friends. Although the number of people is much, but the quality is slowly reduced. Not to say that each peer's friend creative ability is poor, or the ability to execute is poor, but all peers do not fully understand what is Word-of-mouth marketing (so far I still carefully study word-of-mouth marketing).

Why this kind of situation--peers do not adapt to the environment of Word-of-mouth marketing, can be a bit ruthless, simply did not enter this circle.

Perhaps many people think that doing a small topic, causing a small stir is network marketing. For example, the Xidan girl, in the cool six nets send a video, and then let their own coax to top posts, when there is a certain commotion, immediately sent a news, then the outside publicity is a successful network marketing, to promote their so-called network marketing experts.

This type of topic belongs to the real Word-of-mouth marketing layman, is a defective operation, no successful 115.html "> brand implantation, Information model vulgar, there is no follow-up gimmick foreshadowing." So that this topic can only be shot, and then impotence.

This is not really a word of mouth, there was a "large" Word-of-mouth marketing company, External dozen "domestic first, the most successful network marketing company." Seeing such a head, I have to worship. But when I look at the business introduction again, I sweat again. The company's business: "Send a post 1 yuan, reply to a post a 4 cents, issued 2000 posts dozen 50 percent." Post add fine charge 100 "(Spectator, you sweat it?) ）

The above example is not an alternative, but a serious malpractice in the industry, and the number is far beyond your imagination.

In the face of the development of Word-of-mouth marketing, it is recommended that friends of the same industry slowly into Word-of-mouth Circle, and then marketing. Only when you adapt to this environment, in order to succeed, easy to make good word-of-mouth creativity, to better grasp the brand of the tone of the enterprise. At the same time, only in the circle of Word-of-mouth, you can become a leader in the circle, you can change the rules of the circle of the game.

Word-of-mouth Marketing is not equal to chicken marketing!