Word-of-mouth marketing starts with Jiang victory over Li Yuchun

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The internet provides a wide variety of means for word-of-mouth marketing, but the key to success in marketing remains the appeal of the product itself.

As Toffler described in the revolution of wealth, we are entering a new world, an information world built up by the Internet. RSS feeds, blogs, Wikipedia, community networks, online media ... These rich channels of access to information make buying more complex, and the balance of power has shifted from business to personal. We are now accustomed to the purchase model has become-first "Google", to see how other consumers or organizations have the evaluation and trial experience. A bad netizen evaluation can let the merchant tens of millions of yuan advertising fee instantly vanish.

Word-of-mouth Marketing, a once seemingly outdated marketing concept, is suddenly becoming hot. According to a recent study by PQ Media in the United States, corporate spending on Word-of-mouth marketing increased by 14.2% to $1.54 billion trillion in 2008, and is expected to grow more than 14.5% over the next 5 years, surpassing the scale of investment in traditional marketing models. In a sense, by 2009, the company's marketing director could be a real "out" if it were hesitant about Word-of-mouth marketing.

At the same time, some of the more advanced marketing experts have begun to focus on the once silent field. Rochter Bargava, a leading U.S. marketing expert, said in an interview earlier that most marketers are now beginning to fear that when the Internet accelerates the spread of "personal" views, the customer's perception of your company is only partially within your grasp. More importantly, these views are easily seen by other customers, so it is urgent to pay attention to marketing in interpersonal communication. And one of the founders of the positioning theory, Reese, also openly said that in today's more personalized, efficient and transparent information dissemination space, the original large-scale marketing is becoming outdated, focus on the potential core customer service and marketing is the real solution, because only they will better annotate the essence of the brand.

Closely related to these theories, is a number of enterprises have been actively carried out at various levels of "Word-of-mouth marketing" attempt, whether it is the beginning of this year, Sony notebooks combined with mail, the use of talent and members of the Word-of-mouth marketing experiment, or affordable herbal adherence to years of Star products online Community promotion Word-of-mouth marketing practice, or a veteran manufacturer tasly pharmaceutical industry invited patients for its flagship products done by the Word-of-mouth marketing attempt, it seems to let us feel this ancient marketing model in the two years out of the vigor and heat.

The recent contest has been a great wind! Whether you are a promotion or a knockout, there is always news on the Internet. Yesterday, the choreographer in his blog, said the explosion, "Beijing 05 Super Girls Concert" preparation meeting, GBS (Hunan Radio and Film Group) senior has for the contract will expire Li Yuchun found a successor, a new generation of day Entertainment One elder sister will be the Neo-jin contest Jiang, its positioning is "Chinese pop music International all-round little diva."

Have to say, the dance master you in the show in the perfect play the role of the self fried. As a Word-of-mouth marketing planner, I want to make a little analysis of the spread you're doing. Generally speaking, writing such a burst of material blog is nothing but a few reasons:

First, the blogger may have received the money from Hunan TV, for Hunan TV's Happy girl for the compression of the campaign, so that can improve Hunan TV happy girls in the late promotion of the ratings. This point I guess there are 40% of the possibility, because the rumor is that the choreographer is Hunan TV boss Mrs. Xia, so that, the choreographer you this article is a free Word-of-mouth marketing, and is a standard blog marketing.

Second, the blogger may have received the day entertainment company's money, mainly to make every effort for the August 29 spring elder brother and several Super Girls concert to do well-known promotion, so that can play a role in the explosion for the expensive singing tickets to do cost-effective recovery.

A small concert ticket is so expensive, VIP ticket is amazing, unexpectedly want 1680 yuan, in the countryside, this is equivalent to the ordinary people's household consumption, more comparable to a poor school 18 sets of desks, chairs. Have to put it out, the choreography of this article is highly inflammatory force of word-of-mouth spread. Therefore, I guess the dance division for the Day entertainment word-of-mouth spread of the probability also amounted to 30%.