World Cup marketing: the net silver Wallet "has the ball Bing" is how the Hot friend circle

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Wen/Liu Huafang

With the ecstasy of Luis Suarez biting incident, bitten by Chiellini with Italy home, the network immediately appeared buck teeth of various PS God map, Spike Sue, vampire Su All surprised the world, Brazil World Cup is again pushed to the climax of joy.

Although the Chinese team disdain to participate in the World Cup, but China's enterprises are more creative, their interesting World Cup marketing planning so that Chinese fans are not lonely, there are send beer, there are lottery, there is a quiz, and occasionally the beauty of participation, enjoyable. As a towering internet marketer, the focus of our attention to marketing, Jingdong Finance under the network of silver Wallet has a "Bing" activities, my micro-letter circle of Friends has been brushed screen, can be called the Internet World Cup marketing activities, the highest level of participation in a classic case.

Simple rules, rough bonuses.

Compared to a lot of companies do not transparent lottery, such as the iphone and other types of activities, net silver Wallet this time again embodies the "Harting" Spirit of Jing Dong, straightforward to take out 10 million yuan as a quiz bonus, and find a notary to do serious notarization, The results of each award will need to be verified and notarized by the notary authority. I didn't expect the silver wallet to be so serious and serious, guessed the results of the prize, the final summary to the user's net silver wallet, and can be mentioned, guessed rate is said-very high, the average guessed bonuses incredibly up to dozens of (I am unfortunate, only guessed a, white saw so many years of the ball).

Guess the result has cash rewards, so simple rules, no manual intervention of the quiz process, each 100,000 bonus by the guessed by the average, no guessed the number of the game bonus to the final. Participation threshold is very low is the net silver wallet can let "have the ball Bing" one of the most core elements, as long as the download Net Wallet app, with Jingdong account directly to participate in the bank.

A lot of users like football do not buy competition, but, free quiz and high bonuses so that they are happy to participate in and try to have the ball Bing activities, whether it is true fans, or fake fans, playing guess, still have money to earn, are not the thing to do. The number of games, bonuses, will allow most users have the opportunity to guess, the bonus is xxx yuan, not integral, this is very important, think of micro-letter red envelopes A few money we all rob the lively, net silver wallet has the ball Bing basically at least more than 10 yuan of bonuses can be called tyrants class Big Red envelopes, netizens participate in enthusiasm for real gold and silver and real lasting.

Fake fans guessing more opportunities, 2:1 laws

Bing hot friends in the circle, I was surprised to find that the ball more than a friend to guess the odds are very low, but those who rarely see the ball of pseudo fans often guessed, why false fans instead get bonuses? It's a sad thing for the real fans, what's going on here?

Analyze it scientifically. NET Silver Wallet has the ball of Bing play is free quiz, attention is not paid to buy the competition, a word of the difference between the poke in the urine point, these false fans women are not like those guess to guess the app or game it? That's the way it is, guess, free participation, RMB bonuses, which excite the crazy fake fans and women, Their frenzied participation diluted the proportion of real fans.

At the same time, the real fans often have their favorite team, they will not guess their favorite team lost, which is one of the reasons for guessing, such as Spain, Italy and other teams out, many fans in the heart is unacceptable. However, the false fans in the heart of a little pain, you can play at will, so there are all guess 2:1 unexpectedly guessed a large number of phenomena. In theory, when the World Cup matches into a desperate exchange, often out of 1:0, 2:1 such scores, 2:1 law may be in the knockout phase again.

Product is marketing: simple products under the hidden small Li Knife

The app design for the silver Wallet is simple, the feeling is very light, the style is close to iOS7 's tone, but has the ball of Bing's World Cup quiz is also very simple, the visual inspection is the embedded HTML5 design, the back end is Nodejs or other technical detail visual inspection does not see, but overall this is a very simplified product. How can such a simple product release such a large user to participate in energy, this must be a question we need to ask, where is the mystery?

If you are careful person, if you are Pisces, you may find mystery hidden in the top right corner of the quiz page, "My Quiz" under the "sharing activities", "award Results", "quiz rules" three small menu navigation. "Sharing activities" will quiz results automatically cut off the screen to share micro-blog, Friends Circle, QQ space and other social networks, and "The results of the award" show their own quiz results. "Sharing activities" is to determine the net wallet tens of millions of money to spend the value of the important link, this small menu is "Bing" to ignite the social network Word-of-mouth transmission of the starting point, screen sharing is not easy to find a small Li knife.

Product namely marketing, this is I like the product idea and the marketing idea, when I saw "pick a chick once to find three, eat abalone point a dozen" tyrants, in micro Bo and Friends Circle show their own World Cup quiz results, net silver wallet 10 million flower value. Many World Cup marketing money to make a yell, and the net silver wallet through "Bing" is a large-scale user and user habits, brand recognition and awareness of the formation. This could be the first shot of the net-silver purse under the BoE Financial Group, may also mean that the net silver wallet from quietly for the BoE service began to the real network services, transfer, white, white money and so on to make the net Silver Wallet product ecosystem tends to complete, net silver wallet from backstage to the foreground.