World Show Morchen: Internet marketing to the weak relationship into a strong relationship

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Morchen, general manager of Social Power Business Department, Molalla Business School president

September 4 News, social marketing service provider World Social Power Business Department general manager, Molalla Business School president Morchen to TechWeb said, the current electric business to obtain a customer's average cost of 180 yuan, through social marketing can expand the electric business circle and network, at lower cost to get users. At the same time can obtain more new customers, breakthrough sales bottlenecks. In essence, it is to turn the weak relationship into a strong one.

Morchen said that through social marketing, and customers in micro-letter become friends, let customers to help and promote each other, this is a strong connection. "In this ecology, the relationship between the electrical business and customers more and more strong, it is possible that customers will give us suggestions, such as how the brand should be done, usually in the sale of goods can not hear." This is the combination of socialization and electricity quotient. ”

According to the data of the electric business industry, if the maintenance of an old customer, can achieve repeat purchase, equivalent to 10 new customers, which is equivalent to reduce the cost of 4 times times.

In Morchen's view, the dealer's settled business in the brand has a great disadvantage. Because the settled business does not have the brand core competitiveness, can only blindly to spell the price. How to achieve sustainable development, how to benign operation, how to communicate directly with the user's relationship between the maintenance, to maintain good our loyal fans, among the fans to form Word-of-mouth marketing, communication between people. In order to form the brand value in the user's heart.

Morchen For example, there is a maternity clothing brand, many customers buy only once, the life cycle is very short. This brand of social marketing is through technical means to all customers into a micro-letter public platform, in this public platform, will send about the mother and child products, but also to send some knowledge about the baby, and do some store marketing and interaction. The overall brand search volume and sales are greatly improved.

Finally, Morchen also pointed out that the complementary types of businesses can also be formed by mutual conductivity of the way to form a joint, but also to make customers more viscous. (Mingyu)