Xi. how to better carry out the development of old customer marketing

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This article will start from the concrete operation method, teaches you how better to use the old customer resources to carry on the electronic commerce development. Everyone teaches that developing a new customer is eight times times more energy than an old customer. So the importance of developing old customer marketing is self-evident. Generally summed up, the following specific methods of operation:

1. Member Relationship Management ECRM Management and Operation 360 degree CRM Management

Try to use a variety of software, to achieve customers, you know what they have purchased, how much money, and even this customer sex, age, consumption level and so on, do such as the helm, two times communication sales, it is more simple and natural.

Moreover, do 360ECRM, you will find that from the old customer situation research can be summed up a lot of "dry goods" out, such as can study the characteristics of customer groups, in turn to guide their own product characterization, items set. For example, you study the next, most of your old customers buy a product between 400-500, you can set a consumption of 500 yuan can get your store VIP card, and so on. In short, delve into your old customers because they are the target group for your store.

2, more than 1000 yuan or more than 2000 yuan of large customers, must have a special statistical table excls form, regular text messages, call greetings.

Especially for the first time, but the intention of the customer, you can try 2 times, 3 times or multiple tracking, my friend in a big seller that bought a dress, and later in the year received more than 5 text messages and information to contact. It can be seen that the old customers maintain the foundation!

3, as much as possible to update shop products.

There are many reasons, not one to elaborate, but if you can constantly update the product, you can keep more customers, old customers will generally come over time to turn around, a look, or these products, you maintain the old customers, after coming, also want to see more new products. There are discounts, promotions, group buying activities, remember to inform your old customers. They are generally not averse to news like you!

4, in the form of gangs to integrate old customers, which can be discounted, second kill, Buy, the exchange between the old customers and many other activities.

How to put a customer or a friend who is like-minded, put together to do marketing, like Nana they do, on the very value of our learning, QQ group way to let customers talk about cosmetic effects and so on, to know that a lot of customers, every day is very busy, to provide a place of communication, she will like. But only if it's good for you. In addition, you can attract old customers by adding special privileges and other activities. Some promotional activities, only to join the group of people, you can enjoy, who do not want to add?

5, Mass message: There are promotional activities, remember to inform your old customers, at least 5 days in advance! Don't put a picture in the shop even if finished, that effect too bad!

There are several forms: 1. Wang Wang Group 2. Mass Mailing 3. Bulk Mail

Here's a simple comparison:

A. Wang Wang group: message content is small, Wang Wang number collection is not easy, Taobao has restrictions on customers have interference

B. Mass Messaging: Less content and high cost

C. Mass mailing: Rich content, convenient collection, no Taobao limit risk, small interference to customers

6, consider how to specifically for the old customer a marketing promotion, such as the introduction of old customers (member customers) unique place, in other words, is the old customers they are VIP members, they and new customers are not the same! They have privileges! Nobody wants to give up the privilege!

For example: A, 15 days no reason to return goods

B, second kill activity notice

b, group purchase without paying a deposit, etc.

D, exclusive Baby gift packaging

E. Greeting cards for free

F, the issue of priority to deal with the right

G, logistics problem priority response right

F, the special nature of the packaging

I, a unique small gift, in other places can not buy, as long as you see this gift, think of our own brand

7, online version also has customer relationship maintenance management, you can see, research.

8. Several small ways to maintain customer relationship

(1), the establishment of customer database, you can use Excel form, or shop housekeeper.

(2), can start to do customer relationship management from the first sale, for example, after the customer's parcel issued, give the customer a call or send a message that the parcel has been issued,

(3), text messaging tools, there are 3 modes, a. Mobile phone hair, less efficient, customer groups can be considered. B. SMS cat, with our software, very convenient and practical, suitable for large and medium-sized sellers. C. SMS platform Services

Outsourcing, low price, lowest cost, suitable for super large sellers.

D, you can also build a customer base, through the group to increase customer stickiness

9, according to customer's behavior characteristics, it is summed up into different groups, adopt different marketing strategy, establish different maintenance model.

This is also important, although you define your customer base and understand their characteristics, but have you broken down? There is no further subdivision of your target group, such as my products, some people bought to send people, some people bought their own use, some people bought their own marriage ... And so on, subdivide your customer, subdivide your product line, lets your product, the strategy, more accurate!

10, the old customer research: what affect customer satisfaction, listed 1234, for example, there are 10 key points, the 10 key points for customers to score, arrange.

Don't let them say that satisfaction, those who are not satisfied, you directly think of ten points, let them to arrange! The effect will be better

11, six months after not two times shopping customers, defined as lost customers. You check your store, how many customers lost!? Taobao backstage inside some. It can be traced. Mall users can. This article by Gaili High Power chewing tablets official website www.zenithgrow.com webmaster Starting, reproduced Please specify thank you!