Xiao Non-agriculture: webmaster How to do a good job in the microblogging marketing interaction

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Fast and efficient scarf has been deep into people's lives, after the public steal vegetables quietly sprang up the national weaving scarf, the recent Guo Meimei and bullet trains and other hot events show its power, Micro Bo will become a network marketing a big weapon, but just put in front of the advertising platform is a stupid move, We should be in the microblogging marketing to interact with users, so how do we interact in the microblogging marketing?

Weibo is a place where accurate audiences can be found, so the content you publish should be straightforward and understandable. The most important thing is that this kind of truth can catch people, can cause people to discuss, can because the discussion come together, and then can affect the concept of these users and corporate brand awareness, but also may affect sales.

Delete the habit of keeping a reply on Weibo

When we see someone talking about you or commenting on your content, whether it's right or wrong, there should be a response and a pep talk. They may be on the Internet for the first time to comment on such comments, although the reply will be very simple, but the person receiving the reply will recognize you as a person who respects them, and you are valuable to communicate. For someone who talks about you or is serious about giving you a comment, spend more time talking to him. He's probably already a fan of yours, but in awe. This awe is an obstacle to interaction, and the comments of such fans are likely to be accompanied by a sounding message that there are enough opinion leaders here to keep people here.

We see that many enterprise micro-blogs have already begun to attach importance to interaction, using various dialogues to retain their audiences, and the Micro-blog dialogue editor Cheng Bowen to the blog to form a more systematic content. Onlookers among the people have also participated in the interaction, some forwarding, some comments, some letters, is a kind of mutual influence relationship.

Learn to listen and communicate on Weibo

1. Can send advertisement information, but do not harass

Companies to release the company's news, dynamic, product advertising, discount information, and so on, the most to win fans favor! The most attention is given to merchandise discounts. Can Weibo send corporate product ads? Do fans resent it? Spamming users with Twitter will eliminate your concern. Companies should focus on selected promotional messages that are of interest to the fans, and should be conducted in a manner acceptable to the user.

2. Diversification in the dissemination of information

The message that an enterprise sends on Weibo, even the advertisement information will have the demand, but that is a minority. Companies that publish information on Weibo must take care of more of the listening features of the audience who are unwilling to see the ads. Enterprises should establish different positioning of the Enterprise Micro-blog account, so that the different content of the information to each other to the world with different needs of users to communicate, not only to meet this part of their group, but also do not let the other part of their group to be harassment disturbed.

3. Regard the ability to interact as an important quality of staff

In the internet age, employees have to learn direct contact with end customers. Every employee should have the ability to: they are able to listen carefully to their customers ' comments and even criticisms; they will respond to customers at the first time, and if they are humorous and personalized, they will be encouraged; everyone has to learn to provide interested and meaningful information to customers. It is becoming increasingly common for the reader to be truthful, sincere, transparent and humorous on Weibo, not only to be surprised, but to feel closer and more trusting rather than dealing with a cold institution.

Be sure to follow the principle of simplification before releasing all kinds of information. Simplify the process of communication with the user, simplify the complaint process, and simplify the method of asking the user for suggestions. Go to the place where the customers are gathered and participate in their conversation. Enterprises in micro-Bo to achieve the goal is twofold: not only to promote the brand, but also to make the company's image more humane. On the Internet, customers have begun to learn to comment on products and criticize products in a conversational way. It is foolish for companies to refuse to talk to their clients, and it is better to intervene than to stay out. Through the dialogue from learning, will greatly accelerate the reaction speed of the enterprise.

Quick resolution of negative comments pleasant dialogue

On the internet to do sales, many shopkeepers have learned the meaning of error correction: Error correction is related to the customer experience, the best way to correct error is dialogue; So far, Weibo is the greatest listening tool, feedback tool, dialogue tool and monitoring tool in all network tools, it is a good early warning system. It is not scary for a customer to be negatively criticized in the process of being serviced, and instant error correction translates the customer's mood as pleasure, as long as the pleasure will produce recommendations.

Twitter likes to talk, and it's not too much to liken it to broken words. It usually has several states of speech: one is to speak from the words, on the micro-blog to knock on a few words, the picture is a kind of mood, one is in the small crowd of friends and relatives to talk, enjoy a family-like warmth, there is a blogger and his fans of the dialogue, is a professional knowledge of the discussion or a common topic of attitude, Even if there is disagreement, the atmosphere is more important than the opinion. Enterprises in micro-blog talk is generally the choice of a third state. Since enterprises want to talk to customers and the goal is to increase the rate of two times, then creating a pleasant speaking environment is a very important thing. If you ask Enterprise Weibo if there is no personality, I think the pleasant dialogue is its personality. Want to do business micro Bo, you had better follow this personality, so that the two sides of the dialogue always happy, have aftertaste, like the first love after always want to have the next time.

I often look at the microblogging of small and medium-sized enterprises on Sina Weibo, and I look for the characteristics that they are liked. My discovery is that Enterprise Micro-blog Regardless of the choice from which angle into the dialogue, as long as it is in the state of pleasure easy to form sticky, smoothly into two conversations, and fans to develop into friends.

In micro-blog marketing is to do the interaction is to release the value of information, once received to need to reply to the information must be the first time to make feedback. Keep the habit of replying, listening to the fans communicate with them and having a pleasant conversation.

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