The current network marketing wind, many enterprises are beginning to network marketing, but in the network marketing in the fall of a few, many enterprises spend huge sums of money into the construction and network promotion (SEO optimization) project, to the final result is sadly ended. Xiu in the Network Marketing service industry for many years experience, see this case countless, the reason is because the enterprise has forgotten a classic and profound law-the law of the Helms razor, "if not necessary to increase the entity." Xiu suggested that companies should always keep in mind the purpose and needs of the site, and in the implementation of repeated review of the original intended to deviate from the target, is to avoid in the network marketing projects encountered Waterloo effective means.
Take the most basic Network Marketing service website Construction, Xiu that enterprises often in the following points of practice is questionable.
1. A large number of use of flash and JS effect
Flash and JS can increase the performance of the site, with the speed of the promotion, with a bit of web page effects to enhance the effect of the product is also possible, but everything has two sides, a large number of special effects code will greatly reduce the efficiency of the page, resulting in slow page loading, SEO optimization and user experience of the site have a very negative impact.
2. The use of a large number of JS code can be reduced or Third-party JS Plug-ins
Some enterprises in the construction of the site will have some "special" requirements, for example, to increase the ban on the Web page copy function, based on IP address JS jump function, some network companies in order to increase customer satisfaction to help customers add a large number of Third-party JS Plug-ins, such as sharing plug-ins, customer service chat plug-ins, statistical Code, micro-blog code. These do not have much practical use of the code, the result will cause the Web site become bloated and messy, lost the site as the real purpose of corporate business portal, some network companies will even collect fees, but also to the enterprise increased unnecessary costs.
3. Excessive use of forms
For the enterprise station, too much form use will increase the cost of operating the enterprise Web site, the same will be detrimental to achieve the enterprise's network marketing goals. Forms belong to the interactive design of the more skillful design elements, the general Enterprise Station form is only a device, such as member function, comment function, message this function and so on network marketing rarely play to the role, but will lose the energy of maintenance personnel.
4. Information filling by quantity but ignoring quality
The enterprise website should do fine rather than for bigger, so the information of the website needs to refine to the customer, to the visitor most valuable information, rather than rely on the false original to supplement the article quantity, the enterprise information addition also needs to follow "if does not need to increase the entity" the principle to carry on.
What the "Arcane Razor Law" tells us is a kind of minimalism, network marketing industry does not have any standardized industry standards, so "experts, cattle, such as clouds," in this irritable society is susceptible to all kinds of bewitched, but for business owners, Xiu has an old saying can give you "no rabbit not Eagle", rather miss, Also do not fault, Xiu QQ 147713667, welcome everyone and I exchange, article first liuxiu.org, welcome reprint.
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