Yang Wenjian: Hunger Marketing and viral marketing in the real use of Weibo

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Today we are going to tell you two stories that just happened in the hundreds of hundred groups that understand. I think everyone is playing QQ microblogging, so I sent a message in the group hope to have a better friend to me a QQ microblogging invitation code, a group of friends Bite gave me an invitation code, unfortunately I point to open the link is invalid. Pregnant with the determination, I went to Taobao to buy the invitation code, the other side of my friends looking at me to buy it asked me Taobao address he also want to buy. The result is that Buddhism originated in India and developed in China. Originally I want to go to Taobao to buy QQ microblogging invitation code, the result in my last purchase moment, Hundred Regiment of a sister gave me an invitation code. I did not buy on Taobao QQ microblogging invitation code, but another friend bought.

As far as I know, the current microblogging is Sina and Tencent is relatively strong. Sina's way to promote micro-blog is to go to the magazine to advertise for you to register, or invite celebrities to open the Sina invitation to the celebrity to promote their products. And Tencent is quietly testing their own micro-blog, the United States its name Yue is inside, that is to say, only a small number of QQ Weibo account. The result of these two very different ways of promotion is that Sina Weibo you will go to register, maybe after several times you log in, you feel boring. And in order to get QQ Weibo account, we often see in the QQ group to ask for an invitation code, even to Taobao shop to buy the invitation code. I see Taobao to sell QQ microblogging invitation code The best one is 30 days to sell 333, each price 0.98 yuan, and even some Taobao store price of 5 yuan in 30 days can still sell to 27. and Sina invitation code in Taobao Price is 0.01 yuan in 30 days also only sold 5.

Why Sina spend a lot of money to magazines to advertise, invite celebrities to join, the result of Sina Weibo in the user's heart even 0.01 yuan is not worth. And Tencent quietly on the QQ microblog, but can sell to 5 yuan an invitation code? It is said that in marketing, there is a so-called "hunger marketing", refers to the intention of the commodity providers to reduce production, in order to regulate supply and demand relations, manufacturing demand for the "illusion", the maintenance of higher prices and profits of goods at present.

Sina and Tencent Weibo is not a good proof of this hunger marketing? Sina the more a large number of publicity to call everyone to register Sina Weibo, everyone the more disgusted, I think this Sina Weibo always asked me to register, I went to register the same day, the result has been dragged not to register. Tencent low-key launch of QQ microblogging, and can only invite registration, but also the conditions of the invitation to do a very good limit. Many people are rejected outside the door, but we still want to do everything possible to get QQ Weibo account. This is the GAO of Tencent, and you think about Tencent every new product is not the use of hunger marketing, such as QQ Farm began only for the yellow diamond 3-level members open. For Sina more pessimistic, Sina Weibo a large number of publicity and training in the user's habit, Tencent launched a rare for your QQ microblogging Sina users to suck away.

Know about viral marketing? The so-called virus marketing is through the user's Word-of-mouth propaganda network, information like a virus spread and spread, the use of rapid replication to thousands, millions of audiences. Also have said that the virus marketing is lets everybody tell everybody, through others lets you advertise. The concept of everyone can be ideal, how can we let people tell you to let others advertise for you this is difficult. In fact this difficult point as long as the method is very easy to break through, first of all, two viral marketing examples.

Virus marketing Case ONE: QQ number and Fortune inquiry

Step one: Spreading the source of the virus

Case of the operator, he sent a screenshot in the group, screenshots for the group of people understand the QQ number of the situation. Then a good word to understand how much the QQ number of Geely, and said their own to change a QQ number, because of their own QQ number is unlucky, at the same time, it is natural to query QQ number of auspicious site sent to the group.

Step two: The spread of the virus

Group friends look at the URL, there are always some people will click in to query their QQ number, people love to show off, find their QQ number query results are auspicious, the screenshot immediately sent to the group. Can find their QQ number unlucky, how many will complain a few say this auspicious and ominous query is problematic. When other people look at the group in query their QQ number, also be driven up to inquire their QQ number. These viruses have the effect of spreading.

The key to the success of this case is: the source of the virus in the stream of people at the peak, the best source of virus to the group of the Lord, because the group is the group's most concerned about the core focus, while the transmission of the virus should be active to help others.

Virus marketing Case two: Myip website Inquiry tool

Step one: Spreading the source of the virus

The first time I saw this site is in the A5 forum, the site is posted on the website of the Transaction Board, the initiative of the sale of the site with Myip query to the results and published to the Forum. Webmaster almost every post in the URL are queried, broad-spectrum virus source.

Step two: The spread of the virus

Because everyone in the purchase of the site want to know some of the sites sold information, such as the site PR, domain registration history, Baidu Google included in the situation. and Myip site query out of the result is exactly what users want to know, this in just meet the needs of users, so easy to let people write down. And some people who want to sell the site, they usually go first to see how others sell, when they see others sell the website of the post there is always a Myip site to evaluate the site, so they also naturally in their own posts with myip assessment of their own site in order to better sell, so the virus began to spread.

The key to successful implementation of this case is: the webmaster should be widely 潵 the source of the virus in order to achieve the role of diffusion.

Through these two viral marketing cases, we have not found a common point between them, is the query class site, are through the initiative to inquire about other people's information to affect others actively to query their own information, which is the key to the success of viral marketing.

When we design a virus source, we have to take the initiative to solve the needs of others, and then let others see the source of the virus can solve their own needs. To solve the needs of the same time, can let other people automatically infected with the virus, this is the whole process of transmission of the virus.

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