Yangfan: How to do the network planning?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, Yangfan talk about the enterprise if you want to do a good job of network planning to seize the three core elements-the city, the matter, potential!

I. Market

No matter what kind of website to do, market analysis is necessary.

Shi Yuzhu Entrepreneurial initial failure, is because did not seriously do market analysis.

The market analysis includes the following 4 points:

1. User Audience

What kind of crowd does the website face? What are the age, gender, geographic location, and internet habits of such people?

Can ultimately be consistent with the site's initial expectations for users.

2. Competitor Analysis

Competitors are generally divided into two categories, one is the current direct competitors, and the second is likely to become a competitor.

Analysis Competitor's business, promotion means, customer loyalty, background, establishment time, occupy the market share is how many.

3. Self-positioning and core competitiveness

After analyzing the competitor, find out the development trend of the industry and the weakness of the competitor.

This breakthrough point to explore their own advantages, to find out the difference with competitors.

(such as: brand advantages, price advantages, service advantages, innovative advantages, quality advantages, etc.)

4. Market Opportunities

After users, opponents, and their own determination, the last important point is to analyze whether the market really needs your products or services.

Maybe the products you sell, the user is not on the Internet to buy the habit, it is more likely that your user base and will not be online.

Opportunity, of course, can not be missed; One mistake, it is not miss but the fault.

Ii. work

Chuang billion in the network to do the planning to the second stage of doing things, will adopt 10 major strategies.

1. Website theme

(1) Website name

(2) Domain name

(3) Advertising language

(4) Description of the website

(5) Website keywords

2. Website column

(1) User groups for each column

(2) What role each column can play for the website

(3) who is in charge of each column

(4) The content of each column update rate is how long time

(5) Where is the source of the content in each column? Original, reproduced or provided by the user?

3. Website content

(1) Layout

(2) Browse mode

(3) Website function

(4) Website pictures

(5) Web page text

4. Website style

(1) Color: The background of the Web page, text font, the color of the picture.

(2) Typesetting: Table, frame application, text indent, paragraph.

(3) Window: Window effects, such as: Full screen window, special effects window.

(4) Program: Web interactive program, such as: ASP. PHP. XML. CGI.

(5) Special effects: A variety of applications that make Web pages look lively: Flash, java script, Java, applets, DHTML, and so on.

(6) Architecture: Directory planning, level of easy to understand, menu application.

5. User Experience

(1) Human-Computer Interaction

(2) Graphic design

(3) interface design

6. Soft/Hardware

(1) The language of the website is ASP, PHP or. NET?

(2) is to rent a virtual machine or to buy a server?

7. Website profit

(1) The main money to earn

(2) What is the process of making money

(3) Why did the other party give you money

(4) competitiveness compared with peers

8. Available resources

(1) network resources

(2) Channel resources

(3) Material resources

(4) Financial resources

9. Team Division

(1) The responsibility of each person

(2) The rights of each person

(3) The interests of everyone

10. Progress Planning

(1) Set the overall time target

(2) Set stage time target

(3) Audit and monitoring at each stage

Iii. Momentum

The campaign is strictly said to be a marketing promotion category, but not to spend money to hit ads, according to the creation of billion site planning agencies for many years of actual combat experience summed up,

Marketing promotion is the most effective way is news marketing, investment funds, the impact of large, and can form a long-term word-of-mouth effect on the corporate brand has a huge upgrade.

The momentum can be divided into four steps:

1. Planning Events

• To plan news topics based on the target customers and needs identified in the previous market analysis, which is to be argumentative and to promote and correlate with the website or the product itself.

2. Copy Planning

The event is determined to find a professional writer for the news editor, usually in 30 days, every 30 days to create 1~2 news events, an event requires a minimum of 50 new manuscripts.

3. Media coverage

The 3rd step is to put the early news of a large number of media delivery, this is the most difficult to operate the enterprise, because enterprises can not contact the major Chinese portal media website for news coverage, Many enterprises know Yangfan www.ccyyw.com for many years accumulated more than 900 Chinese portal Media web site resources, so specifically please yangfan to invoke the resources of the major media to report.

4. Monitoring PR

If there is no accident, the ingenious planning of the event itself through China's major portal media reports at the same time, your business, whether in the peer or in the target audience will have a certain impact. At this time, regardless of peers or other people will focus on your business, creating some public opinion and gossip, then you will be monitoring the site comments, if the malicious responsible for timely remediation and public relations treatment.