Year-End Summary Medical website promotion Experience

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Flash and the end of the year, their own medical this piece has been two years, two years I feel more and more peer in the network competition is increasingly fierce, and the medical profession to push the network to promote the attention. Think of this year's own work on the medical website to promote this piece also has more experience and insights, the Internet has a deeper understanding of the different understanding, today want to sum up their own one year of efforts to share the experience of the Internet medical promotion.

In the past two years, there have been many new Internet products, the most prominent of the new media, or social networking, the other side, mobile interconnection is predicted to become the future of the internet trend. As Internet people, we must pay close attention to what is happening on the Internet, have a forward-looking vision, link them to our work, don't always cling to old traditions and drown in the torrent of history. For example, micro-bo, the beginning of this year's micro-blog began exerting force, several major portal sites have launched their own micro-blog, Sina will not say that, China Weibo veteran, Tencent, Sohu and so on, we can promote it through micro-blog? Do you have any idea? Of course now this question seems silly, but when Weibo was just a concept or just launched, Do you have any idea? Are you the first to think of it? Did you try?

The following start to say the topic, do the Internet time is not short, the understanding of the Internet I think everyone is different, practices vary, but the same way. As far as I am concerned, not so impetuous as before, more daring to try, more focused on the unique original content and user experience. In fact, do network promotion is two aspects: Traffic + transformation. This is my current understanding, perhaps in a few years when I have a further understanding of the Internet will be changed, but for now I know. Seems to be on the medical this piece I am more convinced that I am right.

We do medical care seems to be more investment than other industries, whether it is bidding or other channels of input, because of fierce competition, of course, every violence industry is the case, that health care is a violent industry should no one against it.

First say "traffic".

We have Baidu bidding (there are n accounts, of course, now Baidu closely check, or we will have more accounts), Google, search, Sogou and other search engine keyword promotion, news sources, platform ads, large flow site portal, Network Alliance, blog, Forum, micro-blog, all kinds of paste, a variety of soft wen .... We tried everything we could to get the flow.

But have you counted the rate of return? Maybe our industry is a violent industry, you lose money is difficult, but you can do how much: 1:3?? 1:5?? 1:10? 1:20? I think that's the difference between doing good and doing well. We must spend money on the edge, do not just do the people who will spend money, but also the people who will make money. I say this is to tell you that we introduce traffic must be cautious, what is experience, what is a master, master all methods of skill clear the value of all means is the experience is a master.

You are doing the bidding, is being done, but the difference may be different; you are doing the news source, others are doing, but the effect may be poor to 108,000, our goal is not to introduce traffic on the line, we must introduce more valuable traffic. For example, this piece of hair chain, I think each company will do this piece, but I think my approach may be different from most people, I only let my people hair can bring the transformation of the chain, can not bring value of the chain I do not hair, do not give me to bring weight, this you will slowly understand.

Say "transformation."

We seem to have spent 80% of our time in introducing traffic, so you are in danger. How much traffic is your website now? 1000? 5,000? 10,000? 100,000. Do you spend too much time on this every day? I think if you are a supervisor or manager, you should put your time on the conversion, the user experience of the website.

If we can't catch the flow of the hand, why do we have to invest more money to grab more traffic? Isn't that funny? The conversion rate of a website is unlimited, do not do 5% complacent, 10% happy to cry. Besides, you haven't done so well. Now there are a lot of tools to get a clear picture of our site. That piece does not do well, that piece is good, as long as you attentively to do to observe you will find out. The rest is to do it well.

Words "Cherish the immediate person", use to network promotion is "cherish the current flow", 5,000 traffic you can not eat, remember that 10,000 of what use??

To summarize, summarize, and then summarize.

The medical website may be different from other professions, we are faced with a patient or family of patients, they all with an anxious heart. Some have a skeptical attitude in browsing your site, and some may be a disease of the desperately mentality in the eyes. How are we going to deal with these people? Humility to learn the advantages of others is also necessary to see how to do a good site people do, consulting box how to design, the location of the entrance, the article illustrations and so on, to find gaps, ask more why.

In contact with a lot of online patients, I feel a medical site, the most important thing is "authority" two words. It is difficult to do this, but decisive, the outcome in the day, the man. Believe that your efforts will eventually change results. Grasp the effective flow, to achieve the ultimate transformation, so that our site more authoritative, I want to do this enough. Reprint please specify, cherish the efforts of the original webmaster!http://www.kudipetshotel.com/