You don't know Weibo marketing seven "most"

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Micro Bo marketing thoroughly fire! Within the scope of our vision, you will see that the presence of microblogs has allowed us to net from 8 hours to nearly 24 hours, a time that was crazy by the micro-invasion. The advent of the micro-era, so that advertisers become more passive, in the past, we would have a huge billboard standing in the open to receive attention, and today in the micro-era, people's fragmentation time is more used in mobile phones: micro-bo, micro-film, micro-news, etc., this is a more terrible than the fast-food era of change, This will make more advertisers not find the core where? My audience disappeared overnight!

We count the changes in life, brand contact with the audience the fastest way to become what is undoubtedly, the micro-Bo Butterfly effect, is changing the way of life, changing the brand of the era of marketing. And some of the changes that Weibo has brought to us have led us to understand that some of the original marketing strategies were just becoming more fragmented, we have found a more convenient way to impress consumers, in the micro-era has become a share of the reasons for the reprint, and the brand's exposure rate in the reproduction of sharing between the higher conversion.

1, the most romantic

The most romantic thing in the world is not the mountains and rivers we walk together, but the distance between two cities with 140 words to talk about love. This is the micro-era to bring us the most romantic impact, so many businesses to control this point, with the romantic to spread the cultural value of the brand, so the royal storm "lily Nets" to create an office to see the waterfall of the subway micro-jokes. Whenever there is a relationship between the days, micro-blog is the most crazy of all kinds of business sentiment promotion, compared to the previous purchase on the sale of crazy sales began to become more emotional. This is why the comedy read marketing book "Such love, even better," The birth, it lets more people through the details of life and eat and drink the essence of marketing, as well as marketing skills, compared to the various marketing books before, the book more romantic read like a love story.

2, the most current

Brother Sharp mix, smile elder brother across the year 45° look up to the sky fireworks, cleaning Grandpa kiss little granddaughter. This era, actually LV, love Hermès, Chanel, Gucci more eye-pleasing or those we are increasingly west far of an emotion most eye-pleasing, the trend of the times in 140 words before the more rapid, grassroots times everyone is a media, and because so everyone's voice can be heard in this world, Also because of this trend to hold in the hands and finally we are still being dumped by the tide very far. Because in the end we think of the trend as a kind of superstructure to determine the culture.

3, the most sexy

We have to deny that some of the weaknesses of human nature in the micro-blog began to show the most vividly, those years a V of the female star Weibo live husband's cheating various executives flirt, those years of explicit photos became the best way to cheat fans, maybe those years we only remember their various conferences stars flashing, To the moment that they have forgotten the hype of their thin shirts. Of course, in addition to these noisy human weaknesses, we still see some classic marketing cases, so durex in the grass-roots celebrities in the middle of the night to find a marketing breakthrough, shaping the micro-BO history of the most "sexy" the most "sweet" microblogging marketing case.

4, the most tasteful

As the "language Road plan" 12 dream characters, Micro Bo in passing a taste at the same time, not sentimentally attached to the role of your behind the V or grassroots, as long as you are sincere to tell a move a dream, have the right to be the world to listen. The ad we thought was a lot of implants, let the product sell better, of course you can think that is a success, and Johnniewalker but with the dream to build the Great Wall, all the short film and file information is not the brand implanted, Jia Zhang bluntly, there are brands willing to pay for such a public good thing, it is very difficult, He was very touched. Sometimes taste more grasp a part of the audience, of course, johnniewalker of the audience more from the superstructure.

5, the most innovative

Creativity in the micro-era is more concise and picky, the blog era we can long talk about a binding-style story, and now the 140-word model will be more challenging brand creative tipping point. So under the guidance of netizens wisdom, where the object, the Smurfs, eyes thirsty body, extraordinary body, such as a group of soft advertising quickly encroach on micro-bo Highland, the achievement of a word-of-mouth myth. Of course, this is the era of the inevitable, all kinds of body just let the jokes have more popular and spoof reasons, it is precisely because of this interactive creative moment to narrow the distance between consumers and products.

6, the most motherly

If we go back to the 2011, we talk about those who because of Weibo crazy forward and popular some of the videos, the most touching is "Mother's lies", "51 this year, you go home?" ", these main affection brand marketing strategy, instant hold live micro Bo Netizen's tear point, then detonated a moved carnival." When we are busy fighting hard in the post-industrial era, when we live in a huge city like Ant tribe, can not find the future dream of tomorrow, we suddenly be moved by such a video, because in our unseen distance there will always be a look forward to our parents, only in the phone on various holidays, ask, you go home?

7, the most incredible

Do not remember which product or a microblogging user began to lead, forwarding donations to send money forward add a piece of carbon bricks such as micro-blog jokes. Do not remember who is now micro-blog marriage proposal, if the number of forwarding how much she promised me I do not do. Do not remember when forwarding the prize forwarding this will be rich love good luck and so on the picture starts to be crazy, actually is this world too confused or we need ego deception paralysis. But we have to admit that these incredible things have become popular on Weibo, just like the same old little fat, buck teeth will be popular.

When we go through some of the marketing tools of Weibo, we increasingly find that all kinds of violent marketing is still crazy, like those based on the keyword message of the crazy software, if you happen to be landing on Weibo, you can easily send a march do not lose weight of the April to try the sad, I believe that a few seconds away you will receive a variety of weight loss drugs recommended But no matter what marketing means, enterprise products are the need for benign word-of-mouth, and the Reds do not care, just like Sister Feng was famous, now can also be gentle and sensational transformation, just like sister Furong was famous now turn can be inspirational, but the company's products do not seem such a cycle to make you turn. So enterprises do not crazy herd, marketing before weighing these 140 words will not cause a butterfly effect?

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