Yuo Hao: How to develop network marketing for local service-oriented enterprises

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For many local service-oriented enterprises, user demand for them is often rigid. For example, the local relocation service, housing decoration services and wedding photography services and so on. Once the user to the corresponding time, must be related to services. Therefore, Yuo Hao that the local service-oriented enterprises in the development of network marketing, the main solution to the following two key issues. First of all, when users have the relevant needs, they can find our business, and secondly, when users find a number of similar enterprises, they are willing to choose us. Accordingly, enterprises in the development of network marketing to achieve two goals: first, the company's information to show to the needs of the target customers; second, highlighting the advantages and differences of enterprises, in the same enterprises stand out.

Here are five kinds of network marketing methods that are most suitable for local service-oriented enterprises. As long as the use of appropriate marketing strategies, and long-term implementation, will be able to achieve good publicity results.

I. Local website advertisement

For the general city, enterprises in advertising can be considered the strategy of cluster combat. The so-called cluster combat, refers to the quality of the site on the better local ads. First of all, the quality of the local Web site will not be too many, add up to just a few; second, the local website advertising price is generally relatively cheap, a website monthly advertising fee may only hundreds of yuan. This ensures that local users can see our ads as long as they are on the local site. This method can quickly improve the visibility of the enterprise in a short time.

If it is to advertise in the information station, our advertisement mainly is the picture mainly. Pictures are best used in GIF or flash format. Because these formats of advertising can achieve dynamic effects, have a stronger performance, so as to attract more users attention and click. Yuo Hao suggested that you should not only put ads on the homepage, it is best to put on the content page. Because the way users reach the site is different, some may be through the search engine directly into an internal page, after reading the page users may directly close the site. However, no matter how the user came to the site, it must be access to the content page. The choice of advertisement position also needs us to consider. Generally speaking, the advertising position must be in the first screen display, the left position is superior to the right, and the top left corner of the visual focus is often the best advertising show location.

If it is in the forum to advertise, we can through the activities of the theme of the way to promote. For example, we can in the forum's most popular plate send an illustrated posters, to introduce the enterprise's preferential promotional activities, and let the Forum recommended for us. Or we can cooperate with the Forum, through the kick building, auction and other activities to promote promotion.

Second, search engine advertising

Search engine advertising is often said Baidu bidding rankings, this kind of advertising for the traditional service-oriented enterprise effect is very obvious. What kind of words users search for means what kind of demand, so the users who bring in this way are mostly precise customers with clear demand.

Since businesses only offer local services, we only want local people to click on corporate ads. In order to achieve this, we need to set up a certain account. At present, Baidu auction account can only be placed in the region accurate to the municipality and province. If our city is not a municipality, we need to make further setup. For example, we are in Hangzhou to provide wedding photography service studio. First of all, we should set the advertising area as "Zhejiang province". Secondly, we can set the keywords "hangzhou wedding photography", "Hangzhou wedding photo" and "Hangzhou Wedding photography Studio" And so on, and the matching method of these keywords adjusted to "exact match" and "phrase matching." This ensures that only local users can see our advertising messages.

Search engine advertising to achieve a good marketing effect, landing page design is very critical. After all, the role of search engine advertising is only for us to bring users, but the user is willing to do a more in-depth understanding or whether willing to buy advice, you need to see our landing page user experience. The landing page should not be set to the homepage, but should be set to the service introduction page most relevant to the search keyword. The page should be made beautifully, so that users have a good visual feeling, thereby increasing user trust in the site. The introduction of the page must highlight the marketing function, direct hit users most concerned about the problem, and show the strength and advantages of the enterprise.

Third, classified information website promotion

The classified information website is an important channel to promote the local service. Many netizens have formed the habit of looking for local services, first of all to the classified information site to see if there is a suitable business. Plus NET, 58 of the same city, they have a wide range of traditional media publicity, so the average netizen for the classification of information sites or have a relatively high degree of recognition. Another important advantage of classified information sites is that the sites themselves have higher weights. When users search for a local service in Baidu, the promotion page of classified information website is likely to be ranked in the front of the search results, thus assisting the Enterprise's search engine marketing.

The promotion of classified information Web site to achieve obvious results, must be long-term implementation, and a large amount. The key to the success of this method is to use the differentiated strategy to highlight the enterprise's own advantages. The author once also through net to find a local moving service, the result found that a problem: Moving list page is full of a lot of similar information, although moving companies are very many, but their information title, Content introduction is basically the same, this time I will be difficult to make a choice. A lot of consumers generally do is to find two or three companies to do telephone consultation, so that the identification of a family, so that our enterprises miss a lot of accurate target users. Tips: This article by push a member Yuo Hao original, I mainly engaged in network marketing work, want to see the author more articles, please search "Yuo Hao", reprint please retain this copyright information.

To solve this problem is not difficult, is that our information must be highlighted differentiation. From the description of the title to the introduction of the information, we should be different from other enterprises. We can directly in the title point out the advantages and characteristics of the enterprise, such as "10 years old veteran moving Company", "Short move 50 Yuan", "80 moving car distribution throughout the city", "Huilongguan, Tian Tong Yuan moved." From the strength of the company, the price of services to the service area, these are the most concerned about the consumer issues. If we can directly point out, we can attract the target customers to focus on our information, click on our information. In the specific introduction page, we need to put the following several issues clear: moving the vehicle size, the price of moving, moving the service area, the strength of the moving company, detailed contact information. In listing this information, must have a clear conditioning, so that users at a glance. If we can match up to two pictures, let the user have an intuitive visual feeling to the moving vehicle or the moving company, that effect is better.

Iv. Local QQ Group Promotion

QQ Group has always been a good place to gather popularity, as long as we master a certain marketing skills, you can achieve a good publicity effect. QQ Group to promote the first step is the need to add more local QQ group. We can search by looking at the panel of the group and searching for the key word in the city. In addition, we try to choose those groups that are more numerous and more active. There are a lot of "locals in the field" QQ Group, Yuo Hao feel that such groups for local enterprises, the value is not small, we should add those friends or outdoor activities such as QQ group.

In the QQ group to promote publicity, first need to let themselves in the group has a certain degree of exposure, and everyone mixed face cooked. In the past, the method of advertising by group News is not very useful now, because everyone is disgusted with this way, so we need to adopt a certain strategy. For example, we can change our group nickname to "Hangzhou wedding Photography", and then let our name always rank in the first few members of the list. Even if we do not speak in groups every day, as long as the group of users have relevant needs, it is possible to think of us, and we actively contact. Because each user on QQ group, can see our group nickname, over time there will be a profound impression. Let our QQ ranking is mainly two methods, one is to apply for QQ members, the other is in the group nickname before the addition of special characters such as space. Keeping a high exposure allows the user to think of us when there is a need.

QQ Group Mail function is currently widely used and the effect of a good way to promote. In this way to send advertising information, even if the recipient is not interested, there will be no more strong aversion. Some groups do not open the Group mail function, we can find a group of owners or group administrator to apply for open. Sticky Rice Online Line The first single transmission is so successful, to a large extent, is the use of QQ Group mail to carry out viral marketing. The title of group Mail must be around the user's demand point or the product's selling points to write. The message body can be made into an illustrated HTML message, which has a stronger display power and can inspire consumers ' desire to buy.

V. Promotion of the City Bar

When we search many city names in Baidu, the corresponding city bar will appear in the forefront of search results. Click to enter post bar, usually found that these local bar has a high popularity. Since the local bar is a gathering place for locals, we should use this platform to do a good promotion.

We can make a picture of the advertising information and then set the picture as a personal portrait or personal signature. As long as we posted in the post interaction, our advertising information can be displayed. If we often interact with the friends within the bar, the advertising message will naturally impress these netizens. Another method is to simulate the real user to send a help post, which leads to our ads. For example, a certain net friend recently to get married, want everyone to help recommend a better local wedding photography shop. We can naturally draw the company's introductory information in the reply. The introduction of information as rich as possible, it is best to show the characteristics of photo studio in an illustrated way. Even if there is a bit of advertising, it is harmless.

Make yourself a celebrity. It's also a very good strategy. In bar more and netizens to communicate, nothing more to help everyone. If we persist in the long run, we will be able to form a reputation within a certain circle. When we occasionally send a little promotional information, these netizens will not only pay attention to, but also may help us to spread the initiative. Local people's word-of-mouth spread, often bring us a lot of unexpected harvest.

Author Info: Yuo Hao, push a member, Blue Beacon member. To see the author more articles please www.yuehao9.com. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation.