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What is mail marketing? What is mail marketing? What are the mail marketing considerations? In fact, these three problems may not be very unfamiliar to everyone, from the title can be seen, mail marketing is to send e-mail, it is true, but everything has skills, once the skills, the conversion rate will be greatly improved. Where is the mail marketing technique? Beijing seo to tell you 10 tips for email marketing.
First: Do not send hair mails
Maybe you have a lot of email addresses, your source may be a site, a field, or more I can not think of places, but do not hair, all of you are not interested in your products, must be targeted at your goods to find customers, so that conversion rate will be high, but also will not cause resentment.
Second: your theme
Don't think of others open mail is your purpose, you are wrong, your goal is to let people buy products, at least to remember products, effective Click to facilitate your judgment on the data, you have a suitable theme, do not lure others to open, such as old friends Hello! Here's the information you asked for! That's a bad theme, The point opened a look is junk mail immediately have rebellious.
Third: Sender Address
This and the same as above, hide the sender will let people feel that you do not see the light of things, disorderly write the sender, such as handsome, discriminating things, what does not make any sense, in good faith-based, this is the most basic.
IV: Mail content
If the above all pass, this piece should be considered the key, I suggest that the content of the mail should be sent according to different groups, we can divide the customer into three kinds, do not want to buy, want to buy, bought the. For really three kinds of people we want to send different emails, such as do not want to buy, we want to convert him to want to buy, we can based on his tour traces to calculate what he wants to buy, for such customers to send personalized mail, I know it is troublesome. But making money isn't that easy. This piece of content is the core, more difficult to say at once, put on the next explanation.
V: Email Attachments
You send emails, for example you are real estate, and you send emails to your customers most likely to add attachments. Unless it is a good deal, the average user will not be because your attachment is difficult to open and continue to open. So we try to be concise accessories, can use TXT sent text messages do not send in DOC format, can be displayed in JPG pictures do not use PSD.
Sixth: Do not send frequently
Don't send emails frequently, like discounts, you discount every day, people will not cherish the opportunity to discount, you send e-mail every day, people will gradually become accustomed to. If he doesn't come, you lose the client.
Seventh: close to your users
In the content of the message, to know how to close to your users, although the mail is mass, but to let customers think it is for his hair, so that will have a sense of superiority, such as the beginning is no longer hello ..., become who who hello, this is not very good.
Eighth: Message Format
Society is a very practiced thing, the working days are long, there are a lot of habits will change, maybe you are an entertainment site, but for the letter this aspect you still want to maintain a formal format, because related to entertainment news, not all are lively people, perhaps very rigid, they like to behave, tune, so we do not tune. It's just like the reason for a party to just put mineral water on the table.
Nineth: Strike The Iron
If your email is the kind you need to get an answer, you have to take advantage of the customer's heat, corners, so that directly sell the product, it is better than let him deliberate over the rational purchase of a lot better.
Tenth: Use free stuff
Use free things to attract your customers, no one will refuse to free things, not to mention that the free things usually do not have a loss for you, as well as good use of this, to attract customers, open the door to communication.
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Hello everyone, I am Zeng Xin, one of the founder of the Valley portal, 79019744 This is my latest have to ask the Exchange group, the other group is full, please do not add. I will not time to bring you the latest articles, I hope that you have some harvest, when you do not understand the timely response to exchange. Read the article about the effect of the mail marketing I believe that what is the mail marketing? What is the mail marketing note? These three questions should have a better understanding of the mail marketing skills will be answer.