Zhang He: Whole station optimization and search engine marketing

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What is the whole station optimization

The whole station optimizes is through to the website localization, the website content and the website structure overall optimization, guarantees the website all pages all to have the search engine friendliness, lets the website in each big search engine have the relatively high collection quantity and the good overall rank performance. Whole station optimization is the best practice of search engine marketing.

Different from simple keyword optimization

Optimization of the whole station in addition to the ranking, pay more attention to CTR and site conversion rate. It is not a keyword in a search engine rankings for gain or loss, but focus on all high-quality related keywords in the overall performance of all search engines.

More effective than keyword bidding

and keyword bidding is different, the whole station optimization can let your website through more high-quality keywords from more search engines to obtain natural traffic, and do not need to worry about malicious clicks and malicious bidding.

To get a good natural ranking, you need to SEO (Search Engine optimization), SEO is sem (search enginemarketing) A major means of implementation.

The advantages of search engine marketing (SEM):

1, the search engine user group continues to grow, the search engine user quality unceasingly enhances, has the consumption potential the 25 years old Netizen, the search engine user proportion gradually increases, as the media advertisement value already cannot be underestimated. Many companies have made amazing returns through search engines.

2, the average sales opportunity costs the lowest, search engine marketing the most cost-effective.

3, the most effective transmission vector, people become more and more lazy, not willing to remember the site, but through search engines to find. 80% of the information is found through search engines.

4, the most accurate marketing means, the advertising industry has the saying that "no matter how hard you try, your 50% of the advertising spending may be playing bailer", but you have to invest in, search engine marketing by pulling rather than pushing the way to attract target customers, so that every part of your investment is rewarded.

There are two ways to get a good location, one for paying, and the other for getting good natural rankings.

Comparison of advantages and disadvantages of paid placement and natural ranking

Paid placement

Advantages: Easy to control, quick to effect, and small maintenance work.

Disadvantage: User clicks High, need to pay for each click, can not circumvent malicious clicks.

Natural rankings

Advantages: No need to pay for user clicks, do not worry about malicious clicks.

Disadvantage: User clicks Low, get good place need time, maintenance workload.

Potential user Analysis

Identify potential customers and their search behavior by analyzing the customer's business background. The website conversion cycle theory shows that users in the learning and comparison stages are the most likely to compete for potential customers. People looking for alternatives or related products are also potential customers.

Keyword planning

By analyzing the target users ' search habits and key words demand, the key points for the keyword range are determined, so that each input can get more effect.

Content editing and optimization

Content is highly correlated with keywords

The title contains keywords

The first and end paragraphs of the article must contain keywords

Wait a minute

Website structure and code optimization

Code to lose weight

Static processing

Path flattened

Search Engine Collection Optimization

Make a Site Map page

Sitemap file Submission

Search Engine Click rate optimization

Which page will the searcher click

Searchers usually make a choice in 5 seconds.

Searchers usually take 30% of the time to look at the headlines and take 43% of the time to read the summary.

If the title and summary contain the keyword The user is looking for, he will not hesitate to choose

After turning to page three, if not found, he will change the query criteria, in general, users will be retrieved

External Link Resource Optimization

External links make a big site for different sites

External links enable search engines to collect Web sites faster

External links to improve site ranking ratings

Marketing Effect Tracking Statistics

How much the search engine has increased the amount of the site

How many views per day

Which words are used to bring the traffic

Where visitors come from

Which pages the visitor stays on for the longest time

Wait a minute

Zhang He, 1998 began to focus on the Internet, E-commerce, industry website promotion, search engine optimization, website operation of the profit model analysis has unique experience. Xuzhou is now an online gift city (www.xzlpc.com), China Venture capital Network (www.28182.com) Operations Manager.