Zhangfangwen: Talking about the promotion of the soft text of network popularization

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For us to do network promotion staff, Soft Wen is the most common way to promote, but soft writing skills and themes, as well as the release of soft text and appropriate operation, should be a lot of friends concerned about the problem, the following Zhangfangwen to give you a detailed explanation under the method of soft text promotion! The so-called workers, Before doing any network promotion project, Zhangfangwen suggested that you must understand clearly oneself to promote the product or the service, this is only one. and to investigate the market, this includes the market situation, the target user's research, as well as the competitor's situation, only after these two steps, we can be targeted to write our soft wen, if not do these two steps, I believe your promotion effect is not obvious!

I am accustomed to the soft text in accordance with the purpose of the promotion is divided into three categories, mainly experience-sharing soft wen, news event-type soft wen and the third party in the name of the hype discussion type soft, the following Zhangfangwen for everyone to introduce under the three types of soft text of the specific operating methods! Welcome everyone to my blog to communicate technology, my blog address is Zhangfangwen (pinyin Dot Kang.

First: experience-sharing soft text, this kind of soft wen I feel more suitable for the promotion of personal brand image, especially suitable for personal brand in a rapid establishment of an industry, whether in that industry, there are corresponding portals and forums on the Internet, in these industry platforms are all practitioners of this industry, And it's all about learning from these platforms, so in a way, these are your "target users," and these groups of good learning, like to see technical articles, such a situation determines the experience of sharing the birth of soft, if you want to be in an industry to establish a rapid personal brand, the sharing of soft Wen is a very good choice.

What is the operation of this kind of soft paper? First of all, to establish their own personal blog, this is your platform, each month to update a few high-quality original articles, the content is mainly to share technology, but also in the soft text into their own information, preferably in the article to leave their QQ group number, so that can monitor the promotion effect ! After writing, in addition to published in your personal blog, there is also your article published to the corresponding industry portals and forums, so insist on doing a period of time, (if you can do their blog under the SEO and sem effect better) will have unexpected effects.

Second: News event type Soft wen, this kind of soft article general enterprise or the team uses more, because this kind of soft text for the user is more extensive, operating price is more expensive, this kind of soft paper is mainly suitable for corporate brand and product promotion, mainly through the force of the media, to soft text of the form, relying on news and events as the basis. It has spread widely, the readability is strong, the effect is remarkable and so on characteristic.

Operation means: This kind of soft wen most important is the content part, must not have the advertisement suspicion, the content may write some enterprise development legendary experience, the Enterprise executive's interview speech, the Enterprise advanced Management System, the enterprise to the society makes the contribution, may also use the enterprise internal celebrity to write some articles, also may use the current hot spot, The ways in which your business adjusts and responds. Anyway, as far as possible to highlight your corporate culture, and your business advantages and bright spots, do not directly introduce your company's various benefits. Then put these press releases to the major portal to contribute, of course, can also directly contact the media, the article published, anyway is to let this article spread out! This is Zhangfangwen's personal opinion, also welcome everybody criticize correcting, at the same time welcome everybody to my blog to communicate technology, my blog address is Zhangfangwen (pinyin) Dot Kang.

Third, in the name of third party hype discussion type Soft wen, this kind of soft text is now the most effective way to promote the soft, because he is not the first person to introduce your product, but the user third-party Sir comments, greatly improve the credibility, but also very good interaction with the user, so as to improve the user's stickiness, Also in a sense to enable users to better understand our products. So Zhangfangwen strongly recommend that you use this kind of soft text promotion way!

This kind of soft paper operation, more complex, and requires you to have a good planning and topic guidance ability, mainly through the forum, paste, question and answer system, these WEB2.0 platform!

The first is to choose a good topic, Zhangfangwen suggested that the topic should be readable and controversial, what is the readability and controversial topic? Just give me some examples. Shocking topic, can cause the topic which resonates, the controversial topic is very strong (with the Netizen viewpoint different topic), the negative information topic, the Entertainment Circle Hot topic, and so on ... Anyway is can impress the user, can let the user top pastes the content, Zhangfangwen again with everybody to emphasize the content this piece of notice matter. Many friends are accustomed to promote their products directly written in the post, Zhangfangwen do not recommend that we do so as long as we are ready to promote the products and related topics on the good, we focus on guidance, we can use our own vest very natural guide users to talk about our products, so as to achieve the promotional effect we want. We are using the third party Sir Comment in reply, this way is more credible, more authoritative. So this kind of soft paper is important in planning and guidance.

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