Zhao: What do we talk about when we talk about Internet marketing?

Tse is a famous brand made in Hong Kong.

How difficult it is to mold the brand, as evidenced by Nicholas Tse's growth path. If Nicholas Tse's growth path into a picture, almost and a brand of growth has too much similarity.

Start from Tse Feng, popular, suffer criticism, then is rebellious, and then mature transformation, and then experienced the biggest crisis, slowly more and more mature, exudes the charm of men; from the recent birth of his second child against the media and the public strategy, Nicholas Tse is a Hong Kong-made quality brand- The entertainment industry is the latest activity in Hong Kong.

Familiar with the Hong Kong Entertainment Circle, Nicholas Tse was born to live in the media siege, like the brand, there is no so-called secret, and this unexpectedly did not affect the growth of Nicholas Tse, which for the enterprise has a great revelation, especially the mainland many enterprises are to learn and the media and the public to get along with the way.

Especially in the Internet age, Brand crisis is everywhere, see how Nicholas Tse through the crisis? The first is its own strength, from music to film, and secondly to openness; This is true for corporate branding as well.

The next thing to talk about is gossip, which is about the hypocrisy of new media and the root of forgery.

Famous magazine "New Weekly" in micro-Bo engaged in a "to cruel society of 100 Micro-blog" collection activities, known as the face of all Bo friends solicitation, no "celebrity" or "grass-roots."

Then we found that the participants were based on the traditional "celebrity"-though for us these celebrities and names are mostly based on niche people who have a certain reputation.

From this point of view, Weibo's http://www.aliyun.com/zixun/aggregation/35211.html "> Media attributes are very strong." "New Weekly" collection activities, through the telephone or IM can be edited, Weibo is only a platform, or the use of micro-blog, may be "New weekly" editor also need one by one of private hello.

But this does not mean that Weibo is not innovative, the popularity of Twitter is not abrupt, it does come from the innovative excavation of user needs.

Many people say that everyone in the Weibo era is the media? In fact, BBS or blog and SNS Popular when there are similar statements, but "everyone is the media" This argument is very strange, strange to us to define the first is the media?!

I do not endorse this definition, so far, all the Internet age based on the spontaneous transmission of the formation of large influence of the topic, almost all of the ordinary netizens can not be copied-

The French Enlightenment thinker Kant once said that the human level is inconsistent, has high and low; So no matter what kind of media environment, there is always a minority to be the focus of attention, most people will not be attention, and will not become the focus.

Everyone is the media, just a beautiful vision.

Of course, this does not deny the Internet age, the importance of individuals.

When it comes to micro-blogging, it has to say that Weibo marketing, along with Weibo is recognized after the network marketing new words.

Micro-blog marketing, from the current point of view, basically is the advertising flow, sales flow, public relations and activity flow, these are actually based on the microblogging user base and influence.

The user base and influence, similar but not the same two concepts; for example, we used to say that Tencent's large user base but not enough influence, which is why Tencent exerting force on the portal is an important reason.

Internet marketing, this topic is very large-it seems to include such as sales advertising PR and so on business needs to face everything; but as a PR practitioner, the focus is on the Internet PR level.

Previously wrote the "decryption of Chinese-style network PR" series of articles on the network PR industry has done some introduction, but also introduced the industry in some categories of enterprises, here want to talk about network PR practitioners of the way of thinking.

Technology flow, data flow, channel flow, content flow, activity flow ... If the proposal to reach a PR firm that is often large and small, there is a clear genre. Technology-based always emphasize the precision of technology, based on data always have a clear data, channel flow like to put a pile of channels, content flow emphasizes the dissemination of ideas, activity flow is to suggest that ha skin up activities first ...

Many foreign enterprises are channel flow and technology flow, private enterprises are mostly content flow and channel flow. It's not their choice, but the enterprise subconscious will think the foreign relations company's strategy strong technology leadership, while the domestic public relations company is good at content and implementation-perhaps in the traditional media age this has some significance, but in the internet era of Internet PR communication, or home-grown local internet marketing talent more competitive.

In the present context, empirical flow has a considerable advantage over data flow.

Most of the time, the data in the public relations level does not have much meaning;

So, the Third-party impact assessment companies face more challenges than PR companies.

In the internet age, small enterprises need not the third party public Relations company's service, Ego's network marketing is the true path, has the certain strength the enterprise to be able to need the brand and the culture dissemination, this is also the public relations company's main business source.

Who are we going to talk to when we talk about Internet marketing?

And everyone can discuss, especially with those who have been soaked in the network for many years of Internet practitioners and netizens good communication;

But be cautious about online marketing with those online marketing experts.

Famous commentator Ho Tung blog an article "those in the airport shoulder man" for eloquent experts have a description of "face but saw the head hanging on the flat screen, stood a man, mouth is said very Huan: what is called operating marketing?" I'm here today to teach you some tricks ...

As he was taught above, there was an uninterrupted flash of the screen: ... What marketing guru ... The words ... Said again, the screen marketing master, it is natural to put his hands on two--may think so, coupled with tight tie and suit, just more like the appearance of the marketing master. “

What do we discuss when we talk about Internet marketing?

What's your purpose? What is the strategy? What is the means? What is the channel? What is the content? What is the effect? What are the possible risks? How much is the cost? Wait a minute.

Well, welcome to the exchange. My email: zhaoyong2009@foxmail.com.