Zhong Zhixin: Avoiding competition with large companies or large websites for network marketing strategies

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If you want to start a business online, I advise you to remember one word: the confrontation with large companies or large sites is to find death.

No matter how much you think your product or service is good, how special, no mess you think your own electronics how high, do not compete with industry-leading companies or websites, otherwise the bad news. Unless you are a very strong figure or a large company, can find venture capital, optical network advertising may be provoked by the tens of millions of, like Fank, is the popularity of money and brand.

Why does it mean that competing with big websites or big companies will be a huge problem? Mainly because of three reasons, if you think you can compare these three reasons, then you dare to compete.

Reason ①: Sales channel

Large companies have a long history, sales channels are very fixed. It's hard for new entrants to get into sales channels that are controlled by big companies. Big companies can occupy a large number of customers, often because of large sales and to give intermediaries the various benefits, and so on, these reasons do not need me to say that we all understand. There is marketing help, like SMEs want to compete with them, its cost is not its own profit can bear, such as playing relations, backdoor and so on, these are to spend a lot of money, and more than large companies to spend only hope, I believe sales experts know, that is, the legendary rebate, it is unclear.

Reason ②: Money

Many people who provide corporate services know that big companies make money because their budget is often millions of or even tens of millions of, which is astronomical for individuals or small businesses. If big companies want to wipe out new competitors it's easy to set aside tens of millions of of budget ads or engage in activities, promotions and the like, so that small and medium-sized competitors can hit a crushing blow. For big companies, tens of millions of is bucket, and it doesn't matter.

Reason ③: Brand awareness

In all other conditions, even if your product has already been shown to the consumer, the vast majority of users will choose to know the brand, and will not choose your new products, of course, if your money is really much to use, it can be like Fank, smashing a brand out, so it is possible.

So want to start a business in the network, must look for those big company Big website basically eye, see you make money also lazy and you compete market. There is no website that really meets the needs of the public. To build a profitable website, you have to pinpoint your target market and find out what problems your target users are facing. What products or services do you need? Then you go ahead and develop the service or product to provide your target market. The pursuit of traffic, the pursuit of a suitable for everyone or most of the needs of the site is the most laborious, the possibility of success is very small. Some people fear that the target market is too small, the user group is too small, and finally do little. In fact, this worry is unnecessary, especially in China, China has a few billion people on the internet, the hundreds of millions of people like something, even if this thing particularly unpopular, but this is a big crowd.

So there's no need to think about whether the target user base is too small. In fact, the target user is an advantage, you can be more convenient, more accurate to find your users, better and more professional to provide the products or services they need.

This article originates from Zhong Zhixin's blog: http://www.zhzhxin.com/post/47.html new network Marketing Promotion Q Group 20227401 Welcome to join the discussion.