The successful promotion of new products in recent years the most successful new products, why is the appearance of electric vehicles like traditional motorcycles? Why is the best selling electric car a petrol-electric hybrid? Why are the imac and ibooks mediocre and the ipod and iphone on the market? Any company looking back on its own new product promotion history, will be frustrated to find-most of the new products have become a "brand vase" behind the new product is the value of its load is precisely the company's profit dream, competitive value, industry status! But things ...
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the past six months, several major e-commerce giant companies in the campus of this market war. First Jing Dong dabbled in the campus agent, followed by Taobao, where guests, Dangdang, large-scale campus activities began, where the October launch of the national recruitment of 3,000 campus agents, Taobao recruitment in the campus on the job Amoy ...
The concepts of Consumer-to-consumer and the public are no strangers, and from 1999 to now we have seen that E-commerce has changed the way people live. Speaking of the public life, as the C-terminal, more is the purchase of goods online, then B-end or the owner of the goods into the box, through the logistics company to consumers. This mode of electronic commerce has undergone 12 years of changes to make the market continuously subdivided: from the Integrated Mall (Taobao representative) to the department store (when, excellence) and then to the vertical field (red children, colorful Valley) and then into the Light brand store (...)
Taobao, the leading online shopper, recently revealed that the next 5 years http://www.aliyun.com/zixun/aggregation/7554.html "> Alibaba Group will invest 5 billion yuan in Taobao, Open Shop Online will continue to follow the free policy. Meanwhile, another network giant, Baidu, has also released important news: it will launch a long-established personal shopping site. From the charge of ebay to free Taobao, and then to the Tencent Pat and will be ready to stir Baidu, online shopping in ...
Absrtact: Logistics is one of the main bottlenecks of the rapid development of e-commerce, especially now, the requirement of time, fixed point and ration of distribution logistics is put forward by urban residents. Based on the advantages of the urban logistics distribution and the demand of the residents, this paper puts forward the framework of the urban logistics distribution system composed of the virtual logistics system and the physical distribution system, according to which the Enterprise City Logistics distribution is divided into four kinds of models, and the distribution scale and cost are compared. First, the advantages of electronic commerce in urban logistics distribution under the electronic commerce of urban logistics distribution refers to the logistics and distribution enterprises ...
Last year in a forum published, Mat bottom bar e-commerce logistics and Distribution rationalization operation: (Warehousing operation flow by Yang Shilai detailed explanation, he's stronger than me. This point we according to small and medium three kinds of electric business company to carry out (only for online shopping, DM and the purchase is not included, if necessary, we should clap, I again open paste detailed way) 3PL Company Classification (only talk about cod, non-cod market more mature) A. Direct battalion of the whole network type: such as home urgent send (barely a), EMS, Shun Fung (region is not enough, to avoid the strength of a strike) and so on B. Join the whole country ...
Before deciding to send this article, some friends have stopped me. Because writing this article will let a lot of logistics companies and E-commerce companies (packet phone shopping, television shopping, online shopping and other direct sales companies) will be affected. and affect the reputation of some practitioners in the industry. This topic for some companies is really very sensitive, so there will be subsequent articles, the real name of some case company and the true name of the party. This article is for your reference only and will give you advice on prevention. Before this article, I wrote an article called "Data disclosure, who leaked the" has not seen ...
Recently, in the downstairs received a leaflet "88 Yuan construction station", startled a surprised, the original website has been able to and supermarket promotional ads everywhere distributed the civilian era, and the price of such cabbage. It is very easy to do a website, but it is very difficult to make a good website, make a profitable website is also difficult. In fact, no matter what website you do, want to make money you have to figure out what your customers want to see on the site, understand what. Today we explore the 10 most important E-commerce website ...
Remember "http://www.aliyun.com/zixun/aggregation/6573.html" > Win in China, Guofanseng said to the entrepreneur: "What you need is not money, but investors trust in you." In the virtual E-commerce World, trust is particularly important, because if the transaction happens, we will inevitably from the virtual to reality. In Taobao, I have a few years of shopping experience, I most value the three aspects are: Crown or diamond Sellers, the city, the price. In fact, the first two are ...
As a consumer, do you have the experience: you have bought three years Dangdang book, but never paid attention to the book Channel homepage, did not pay attention to the book topic banner, and hardly used the book navigation directory. You only use one function: Search. Taobao, you may be the same: search, and then filter, sort, until the purchase. As a product manager, you are planning Web site navigation, search, channel Home, topic of the four major station entrance, you have thought, they are facing different user groups; In this different group of users, some people only pay attention to the price of products, and some people are special ...
The business website in this year can be regarded as a long period of growth, after nearly two years of vigorous speculation and publicity, more and more excellent corporate web site began to show the first leg, according to statistics, has been operating for several years or even a few years, sales are still good for the enterprise emerging, Really let us see the 2008 E-commerce development of the fiery arrogance, the traditional enterprises began to pay close attention to and discuss E-commerce, to join this large family, resulting in the current E-commerce competition pattern white-hot. .
For many years, the online shopping distribution link weak reality is to enable consumers to abandon E-commerce and insist on the choice of physical store shopping main factors, but also lead to http://www.aliyun.com/zixun/aggregation/8002.html "> E-commerce companies lose customers, business failure of the important reason. The survey shows that the distribution problem is the most important reason for people to give up payment in e-commerce activities. Below is a list of some of the better experience in the distribution process, which will help the merchant to deal with this more rationally ...
Web page design rules for E-commerce sites can also be applied to many non-commercial sites. Summarize the experience of Web page construction, Web design should follow the following five rules: The page is easy to read, easy to browse, easy to find, style layout consistent, the page fast download. In other words, your site should make your target customers easy to use. In order for your site to be appreciated by your target customers and can be licensed by the Site Directory editor, you must follow all these rules. The advantage of these rules is that they can be applied not only to your site directory submissions, but also to your target customers. ...
E-commerce http://www.aliyun.com/zixun/aggregation/10412.html "> website search engine optimization meaning, nothing else, but when consumers search for the goods he wants to buy, happens to appear in front of him, resulting in higher quality of flow, bringing more new customers, to complete more sales, to achieve an earlier listing. There are countless data to prove that the search engine is already the most important way for Internet users to learn about shopping sites, such as cnnic ...
Home page is a site of the façade, but also some important content of the collection presented. Product managers, operations managers, UE designers, UI designers often work together, and usually spend the most effort on the home page. Of course, E-commerce site is not exceptional, the following analysis of E-commerce site home: Home Page role: If the E-commerce site home page is not "the most important", do you believe it? The electrical business veteran usually spends the most strength is the product detail page, because the detailed page can bring the direct purchase transformation, is the entire electricity merchant website soul. E-commerce Station ...
E-commerce Web site (business) operation of the most often into a few misunderstandings http://www.aliyun.com/zixun/aggregation/37708.html "> E-commerce operation is to continue to learn and experience, the industry has no talent, There is no so-called senior experts, are required in the exercise of development, continuous learning, and constantly summing up experience can be successful. But in advance to avoid some ideas on the misunderstanding, can accelerate the success of the progress. One of the misconceptions: not to raise the supply chain to the first important ...
For entrepreneurs, the most beautiful sea is called blue Sea, that is to say, if the world's swans are White Swan, your best choice is to do a black swan. Not long ago, a Shanghai friend proudly told me that he was ready to engage in a new business-e-commerce outsourcing. It sounds beautiful, but does this business depend on the unreliable? How exactly is the detail achieved? My current main business is the website operation consultation, therefore has the personal feeling to this domain: first, how does the electronic Commerce outsourcing service realize? E-commerce business consists of online systems and offline systems, where online systems include ...
When doing a website, many webmaster often ignore a problem is, clearly define the site goals. This goal must be real, operable, and can guide the design and conduct of all website operations, not superficial perfunctory. In some project planning books, perhaps the goal of the site is to write, "to provide maximum value to customers." This belongs to the irrelevant, to the customer to see. It may be said that "to promote the company's sales growth of 10%", this is for the boss to see. This kind of goal description basically has little to do with the website operation. To the webmaster to see their own site goals, to be very clear. ...
One of the series of E-commerce thinking. When should the profit model be considered? Web site planning When you should think good profit model? Or wait for the flow up to find a profit model? If you are an ordinary person like me, it is best to make a profit model before doing a website, and know how to make money from the website clearly. There are two kinds of situations, you can wait for the flow up and then consider the profit model. 1 You are a genius may be a technical genius, like the founder of Google. It could be an endurance genius, like http://www.aliy.
I have always felt that doing web sites should adhere to simple principles, especially small and medium-sized websites and personal sites. Planning the process of thinking can be very comprehensive and complex, but the embodiment of the work of the simpler the better. This is reflected in several aspects. Profit model simple non-profit website is another thing. The ultimate goal of most websites is profit. Recently did not see the report, two or three years ago the number is 80% of the site is not making money, one of the main reasons is that the profit model is not clear. Some people do the site to think too complex, in the profit model will always move out a lot of illusory vocabulary.
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