Online Trends

Business model is actually a company in the market to create, leaving the value of the cycle. From the revenue side, we need to first understand the target users and their needs, and set the value that is provided to them, in other words, our products or services. 　　Then we choose the path to contact with the target customer and maintain the relationship, then the revenue capacity of this business model has. In other words, this formula can be written: "The number of potential customers with such demand" X "likes my product (value appeal) versus the price ratio]" x "Product price" ...

In the gaming industry, many studios or project teams exist to catch up on the version and schedule, leading to a lack of manpower or time. At this time should be the hands of the art design work, outsourced to the company outside the design company, to obtain more human resources, so that design companies to help provide art resources, to ensure the feasibility of the project plan. 　　In the project art resources outsourcing, usually, outsourcing is also the most frequent use of outsourcing stage, is the initial development of the project. What I want to share is how to get the outsourcing support in the early stage of the development of the game project. Here outside ...

Crazy guess this game has been burning for a long time, as a product manager by the sharp insight to eat, recently to play this game, really ashamed. 　　After playing, my mind also appeared some small ideas, want to share with you. Micro-innovation micro-innovation, this is the first word in my mind. I believe that the "you draw I guess" 180 million dollar acquisition myth still remember very clearly. Its rules of the game is very simple: give a word, a person to draw, several people to guess. But the game in the development encountered a very serious problem: everyone's painting ...

Domain name is the most important intangible asset of company and person stationmaster. All Web site content, traffic is associated with a specific domain name. 　　Domain name as far as possible will not change, but there are always some unexpected circumstances will enable us to change the domain name. 　　In the Internet enterprise, each day almost all have the enterprise or the website in the change domain name, why they change the domain name? Let me briefly cite a few examples to talk about this problem. First, in order to better the development of the East Jingdong domain name, East elder brother said: "Jing Dong has jd two words, many consumers can enter by direct way, and 360buy ...

The pain point of the icon is "inconsistent style", rather than "change at whim". 　　"Change" is only means, the purpose is to let the user feel comfortable and pleasing to the liking. Just say a few typical examples: I check, Baidu. 　　See how many people spit their icon design. 　　Every day with something, there are a few wonderful design, like home decoration, a person like Chinese mahogany, was forced to match a few Nordic simple furniture, very annoying. "Inconsistent style", one is the problem of matching the icon, the other is with the user ...

Now let's talk about how to create content for users. 　　UGC Community Product Series 2: How to let users create content there is the point of view of the operation, tell us what quality content, incentives and so on to encourage users to create content; 　　There is the point of view of content attribute, tell us the importance and decisive of the quality content display to a product; 　　Has stood in the content value angle, tells us how lets the user create the value at the same time realizes the user creation, the user consumes, the platform's multi-party win the situation; There are standing users ...

Viral marketing is also known as viral marketing, gene marketing or nuclear-explosive marketing. 　　The strategy is to quickly expand its impact by making it cheaper for the public to reuse and tell other audiences. Through the public initiative to spread the message, due to the rapid spread of the network characteristics, so that "Word-of-mouth transmission" like a virus to spread fast, but not necessarily because of good reputation, may be "novelty", "interesting" content caused by internet users scramble to reprint. 　　In short, viral marketing has the benefit of "low cost" and "high exposure rate". Sounds great, but ...

A group of data shows: 2012 app download Total is 30 billion, users use an average of 15 applications per week; 　　A report by Localytics even pointed out that 22% of applications were only opened once. 　　The reason many people have analyzed from many angles, this article is from the product design angle to say in the app loading process several common errors. Error One: Force the user to register before clarifying the app's functionality if you don't first tell the user what they can get from your app, ask them to complete the trouble entry, registration ...

Social intercourse, refers to the social communication between people and people, is the use of certain means (tools) to convey information, exchange ideas, to achieve a certain purpose of social activities. As an extension of human cognitive behavior, the internet has become a battleground for all products: from email to IM, to social networking, and today's mobile social applications. 　　So what kind of social applications can be flattering in front of users? Take a look at the product forms of social applications. TV series often see such a bridge, a lot of wearing a suit dress ...

Ink weather, Sogou Input method, go desktop and other products have been in different directions to try. 　　This is because when the user accumulates to a certain extent, the profit becomes a topic that cannot be opened, while many people are questioning the business model of the tool product. and rely on advertising and value-added services, also as a tool products in the Youdao dictionary announced last year's annual revenue of more than 20 million, the total number of users exceeded 300 million. 　　These active users more than 10 million, month active users more than 50 million. 300 million in the industry is definitely not a decimal, micro-letter just ...

Sogou Input Wisdom version of the propaganda language: the perception of the environment, know what you think, is that the heart is connected. Some time ago, the wisdom of the release of the industry caused by ripples. River closure, on the anti-Baidu, down to 360, occupy the mainstream opinion. No, this is understandable, as observers like to think strategically. But conjecture is conjecture, a step chess, before success, it is called strategy, after failure, is to talk. The following about my Sogou input method of some thinking: Sogou input wisdom version is just a harmless attempt, casual, also need not too large amplification Sogou map ...

For the concept of competitive goods, I believe many people are not familiar with, is exactly what is "competitive goods", today and everyone to chat, for your reference. 　　Suppose you are an early stall, responsible for selling soy milk Buddy (sorry, the division of labor is a bit too meticulous), at this time you in order to sell more soya-bean milk, get more commission, you start to do the analysis of the competition, you will take what as a competition goods? OK, next to the stall to sell soy milk, can not run, must be. This is the most elementary consideration, homogeneous product, which is called "Use the same product function to solve the same ...

Marketing is said to be an inscrutable thing. 　　Rookie often ask: How to do microblogging marketing? 　　This is not marketing! The stage is not the master, but the big bluff! 　　Marketing is not equal to micro-blog marketing or micro-credit marketing! 　　Blinders, how can you see Tarzan? The emergence of new media has brought about a revolution in marketing, such as the marketing process can be quantified with data, sellers and buyers can more easily interact. 　　However, there is no change in marketing, marketing steps and traditional marketing is not a difference! Media ...

CCTV "3.15 party", CCTV finance and Sina Interactive cooperation was seamless, but the midway out a "about 8 points 20" incident, Sina Weibo topic list on the instant become the most popular topic.   　　In the financial network, such as the rapid follow-up of the micro-broad, "about 8 points 20 Hair" topic of the limelight all of a sudden overshadowed the "315 action", the public opinion wind suddenly reversed, from the discussion of "CCTV crackdown" turned to denounce the "CCTV hammer." CCTV "3.15" party revealed the problem is indeed true, then why did not cause micro-blog netizens ...

Standing on the shoulders of giants can see farther, this reason everyone understand. In business, there is indeed some "giant's shoulders" that can stand, especially today's so-called "open platform" of the rise. 　　Several social networks are starting to run this thing, making it seem that some entrepreneurs are finding more efficient opportunities. Sina Weibo or Tencent platform is a huge pool of potential users that entrepreneurs see. Around them, surrounded by a lot of startups. Beautiful said, Mushroom Street in micro Bo make backwards, get a lot of traffic and user import. And I'm new.

In the face of a massive game, each user wants to spend a little money (want not to spend) to get a better gaming experience; Each product wants the user to throw thousands into the game. 　　 When we design products or pricing, we always think: this thing is too good, our price is expensive. 　　 When we deal with customer service problems, we will see: You this thing is too TM expensive, who buy ah? 　　 This thing sells well, if we lower the price a little, whether will sell better? Some free systems, we will set a ...

Developing free games is a love-hate business. 　　When I created Flippfly with my brother Dara, it took a long time to develop the price strategy for the first project, the "Education class" app called "Monkey Drum". On the one hand, this is a unique application (combined with the music program and the 3D role), has a great value in the product, theoretically can be effectively distinguished from other iOS entertainment applications. On the other hand, we are a company with no reputation. And we are facing the "entertainment" application class ...

Many corporate microblogs make mistakes in their content, one is to be a news broadcast, one-way output, there is no interaction, and the content of the release is a mess of Huo; one is the company's own magazine, talk about the topic are all about their own business, has been boasting about their own enterprises and products how, but not to pay attention to users; Principle, the first is not to talk about religion, the second is not to talk about politics, the third is not about extreme pornography. Based on these principles to create a microblog, we can slowly convey our understanding of sex-sex is part of life, we are not to ...

I was fortunate enough to have worked in several fast-growing and interesting companies, such as Linkedin,facebook and Twitter. All I've learned is to look at the data. Don't just stay on the surface--such as PV number, registration account, etc. these things, we have to focus on the real users. In particular, see what they're doing, and why they're doing it. In LinkedIn we don't talk about total PV numbers, but instead emphasize "browsing number of user profiles"-How many people are using LinkedIn ...

Corporate Weibo often falls into a state of personality fragmentation: it has always been a sound and pragmatic brand image, but was told in social media must be lively, to interact, can not bring traditional discourse into the new platform of social media. 　　So, these blue V's account is like a into the night shop of the Pure Maiden, station is not sit also is not, helplessly watching Durex such brand flirt hold live in the audience. This is the main dilemma of social marketing for companies that are not accustomed to dealing with mass consumers: what to talk to and what to say. And ...