How to let consumers pay

According to the report, only 15% of users in China download apps are willing to pay. How do developers attract users to agree to pay? In my opinion, the determinants are not consumption and consumption, but good product and market environment, which is essential.   This requires developers to be disciplined and able to offer better products to users, and I'm sure consumers will be happy to pay for them. First, let the user truly become your user: Aarrr model AARRR is acquisition, activation, Retention, Re ...

The core problem of Sina Weibo

If I am Sina Weibo product Manager, I will apply the following approval to Cao Accounting: 1, cut off 90% of the function, the purpose is to make users feel more comfortable.   If I do not notice, then the estimated users do not know what happened, they will only feel that the product better use. 2. Redesign the enterprise account number to differentiate him from the personal account. It is best to divide the enterprise account and personal account into two different timeline and lists, which will make it easier for users to find the enterprise account of concern, while in the daily use will not be affected by it ...

The foreground of the grassroots stationmaster

Similar to the present Cai wins, xingping, Yao Jianjun them, also early already is not stationmaster, they already are the successful entrepreneur, manages hundreds of people thousands of people's team.     This is most of the individual grassroots webmaster can not do, as an ordinary grassroots webmaster, the future way to do? As a personal webmaster for many years, but also pay more attention to personal webmaster this group.   In my opinion, the grass-roots personal webmaster not to decline, but the prospect is unlimited. In the individual stationmaster out of several mixed better such as Cai wins, xingping, and "a ...

Process of product design

Generally come to water, we will always pay attention to product development process and project management process, a reasonable process is the basis of team cooperation. As the saying goes, "flow is dead, man is alive."   "The goal of all processes is to make the process smoother and to be flexible in the process. Product Prophase analysis, design links, on-line summary feedback, basically includes, from the demand to the line through the process, compared to the large ued team will be "light" some, suitable for small and medium teams. If the company does not have a design process inside, you can refer to this process, you can also ...

Ant short Rental project gets support

January 2013, according to the news, ants short rent to get tens of millions of dollars a round of financing and from net independent separation, this is very happy, gratified that net Yang general decision-making right and ant short rental project has been supported by multi-party funds, the project prospect is worthy of everyone to look forward to. At the same time, there are related information that ants short rent and pig short rental competition situation, in understanding the relationship between the two and the project delicate operation of the team and history, the ant short lease of the future is more optimistic, in this competition is the winner of the short lease of ants, from pull to the financing side ...

How to stop Shanzhai products

Shanzhai products are unlikely to disappear because they use the desire of people to use brand-name products to create these illegal benefits.     So, whether it's a designer or an entrepreneur, how do they stop a fake product? or can you say, in the face of the challenge of counterfeit products, how do you create a chance? No matter how different this time is, the law of imitation goods is always the same. Usually when an innovative design emerges, it is first introduced to a specific user group and then pushed by reproduction (often without the original design authorization) ...

The Philharmonic is on the verge of crisis and needs making choices

Over the past dozens of days, as investors have intervened, the company has undergone major surgical layoffs. It's not a rumor, it's a fact. The company's employees have shrunk from the top four hundred or five hundred to the current 150来, business, content, sales department of nearly half of the downsizing, the channel department overall cut, the product, technical department almost lost, the staff in a single digit calculation; the company stopped year-end award, morale, all are looking forward to be laid off.   Under such conditions, whether the Philharmonic can maintain its normal business, this is a problem. Fu second Generation Philharmonic live, the official venture less than 1 years, ...

How to shift from product sales to service sales

For the current market, profit from the product is not as simple as the past, the service industry is the future of the global economy, and the current service industry has accounted for 75% of the global economy, to seize the opportunity of the service industry, enterprises should start the process of services. According to foreign media reports, Solen Kaplan (Soren Kaplan) is the author of the best-selling book "Leapfrogging" on corporate innovation, and the founder of the Leapfrogging Alliance of strategic advisory bodies, who not only advises startups, but also thinks ...

12 Principles for counting mobile-end animation design

In the area of mobile device user experience design, subtle and exquisite animation has become a very important design element. Adding animations to any object is not easy, and it needs to be seen how objects move in time and space in the real world, requiring designers to be attentive to detail and patient. The right animations provide clear information and a visually interesting experience, while too much animation can lead to a bad user experience. So how do animations on mobile devices design? Johnston and Thomas were published in their 1981 edition of the Illusion.

Depending on the number of social marketing

On Weibo, there is no fan number, others laugh at you out of the ditch, no forwarding volume, others despise you is a zombie king, so to play social marketing, the first "quantity" of this. There is a "low-key bystander" on the internet that likes to state the most fucked up reality in the roughest language.      New Year's Day holiday to see this guy wrote a "precision marketing your big uncle", the blind pursuit of the number of fans Gongfu shake off a bottom son, cathartic. Social marketing is not applauded, the biggest problem is that most of the current marketing activities are based on "simple rough original ...

The history of grassroots micro-blogging

In today's internet era, Weibo is undoubtedly the most popular information exchange and release platform, and for micro-blog, many people also with the idea of cashing to go. A friend said, "Pa came, to micro-bo a slap, MO, to micro-bo a slap, micro-letter to the micro-bo pa slapped several ears."   Ready to evacuate Weibo, not just ordinary users, but also those grassroots large. There is a friend in Nanjing, 窦窦, the first large operators, Micro Bo Circle Many people should be familiar with this ID. He has direct control over 10 million fans ...

Market demand prospect of mobile UGC

Speaking of UGC market demand, we must understand the user or more like UGC. Especially now many platforms are starting to launch the mobile end.     So, can not help but have a doubt, then, mobile UGC have the market demand? The market demand and development foreground of mobile UGC what kind of?   The development factor of promoting mobile UGC one, the memory capacity of electronic storage card is more and more big. I believe we often pay attention to the development of the electronics industry, it is not difficult to find the problem is that the current electronic storage card capacity is growing, from the original 256 ...

To teach you the Quick Design feature draft

The topic is usually to require timeliness, so to do the project first pay attention to speed, then how can we quickly achieve a special draft? Let's discuss it together. One, the type of topic: 1, the style of the type (change is only the head map, unchanged is the content of the pattern), as shown in the following figure: 2, free and unrestrained type (the change is not only the head of the picture, content is also more casual), as shown in the following figure: 3, with the play-type (only a head map), as shown in the following figure: Note: ① Two, the principle: 1 Reuse principle: ...

Weibo, traditional forum/bbs the way out where

In the Internet Age, forum also known as BBS, the forum covers almost every aspect of our lives, almost everyone can find their own interest or need to understand the thematic forums, and various types of websites, comprehensive portals or functional special sites are also favored to open their own forums to promote the exchange between users   To increase interactivity and enrich the content of the site. But in the past two years, Weibo has greatly influenced the breadth and intensity of internet public opinion. The rise of micro-blogging, the first impact of the previous years forum/bbs in the network of public opinion, "Overlord" status, active degree ...

Facing the giant start-up company softness

Chinese Internet companies have heard this phrase-life, death, Tencent. Because this is every Internet start-up companies have to face the problem. When UC was just set up, at IDG, we were asked this classic question for the first time.   Of course I don't think there is a standard answer to this question, but with the growth of UC, as we have in recent years, Tencent's "three major competition" one. Peter Drucker's judo strategy is to take judo as an example to tell how to softness in the business competition, with the theory of small broad. The essence has three aspects: ...

Seven crimes of taking stock of Internet start-up company Products

In today's internet industry, large and small entrepreneurial companies abound, but every 60,000 start-up companies only out of a listed company.      If you have money to keep burning, you will either die or continue to spend the winter. Failure is inevitable, success is accidental. But the fear of failure and do not know how to die. Below for everyone to take a look at the Internet startup products Seven sins: 1, supercilious small companies need aooh of the wolf, need to aspire to a successful mentality and self-confidence. But the supercilious of pride is folly. Always say that they are the next Google, ...

Compare the functions of several major social networking sites in China

In the current era of the Internet, Internet entrepreneurs in the country have seen the prospects of professional social networking sites, thanks to the heat of Facebook, the world's largest social networking site, and the first listing of LinkedIn, the world's biggest professional social network. So have to follow, before there is the sky if neighboring, after the street.      Whether or not these sites are favored by users, the following on the domestic several major professional social networking site functions to compare, for your reference. 1, Horizon Network Tianji Elite Recruitment: Elite Recruitment is the Horizon network for the user-oriented ...

Three musketeers: Thunder, UC and Sogou

Recently, in the Internet industry, no one than the Thunderbolt, UC and Sogou three in the present more hope to be capital chasing, these three internet industry big guy like Three Musketeers, the dilemma. Thunder is most urgent, need external capital to reorganize their company's team, business and business model; UC most insecure, its newly established business model in the past two years has not yet been assessed by the capital market, and Sogou most innocent, if there is a bid, to its dilemma has great help.   Near the Spring Festival, the lucky people are roughly similar, and the embarrassed people have their own embarrassment. Thunderbolt: Encounter 360 ...

Startups deal with Giants seven weapons

For today's Chinese Internet industry, many people think the internet is sinister, unfathomable, although China's internet giants do not have Cologne in the series of "Seven Weapons" in the description of the dragon will be so "evil", but people drift in rivers and lakes, will inevitably get knife. When the startups met with the Giants, they will often take the following these or feminine, or vicious crackdown/offensive means, the following to discuss with you: Invite the company's product team to communicate or access to the same positioning, replication and launch the use of products to promote the advantages of a large number of channels.

Secrets of Victoria

One of the world's most famous sexy lingerie brands, Victoria's Secret (Victoria ' s Secret) product categories include women's underwear, bras, underwear, swimwear, casual women, women's shoes, cosmetics and assorted clothing, luxury shorts, perfume cosmetics and related books, is the world's most famous, One of the sexy lingerie brands. Its calendar years of fashion underwear show, super model advertising and photo blockbusters are the classics to see. Why would Victoria's Secret be loved by her female friends? What about its positioning? The following is a number of online discussions for everyone to participate ...

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