Online Trends

Why is McDonald's willing to sell a second drink at half price? There is an explanation for this online: "For McDonald's, the cost of a drink includes store rent, utilities, labor, and raw materials, and when you buy the first cup, the costs are already counted, the cost of the raw material after the second half price, Which is the marginal cost, and this is very low. So it's relatively likely that the second CUP of McDonald's will make more money from you. The Economist's explanation does not agree: "This is because consumers are diminishing marginal utility, not ...

Once we are obsessed with the data itself and want to get the right things about the future, it's hard for us to harvest, and the ready-made answer is almost impossible to find our own way. If we can derive from the data the thought of thinking, to create a vision of our other, then from the past data, we can find a walking future, through our own thinking, come and go to guide us to do the right thing. 　　Therefore, the purpose of this article is not to talk about the data itself, but hope to trigger deep thinking. This article is about the survival of migrant workers in Mobile internet ...

Yesterday, the CCTV news broadcast between the Dongguan pornography industry to expose the prosperity of the scene, the latest news is already the police began to investigate. 　　From the public opinion, this is the criticism of CCTV, there are some people's words, reporters to expose the bottom not to expose the upper level, is completely cowardly performance, because the sale of the body of the young lady is already the bottom of the bottom, than the small vendors are still some. From the public point of view, it is exclusively "Dongguan, hang on", there is no doubt that CCTV news report to Dongguan's "sex" business card to carry forward, service occupations, reasonable price, choose a wide range of this ...

"If people are bored, the product is not going to be sold," David Ol in the Ogilvy on advertising's book. You can only sell products by making them interested. "As long as the reader is amused, they will come to see your advertisement." 　　They are not going to read the boring copy, whether it's content or style. As an author and reader, you know what kind of copywriting is interesting and what kind of copy is boring. The style of copywriting should be ...

Excellent user interface allows users to be happy and smooth, thereby increasing the conversion rate (conversion rate), in other words, good UI at the use and sales level can be successful at the same time. 　　This article has collated 16 points to optimize the user interface method, hoped that has some help to everybody. 1, the single column type is superior to the multiple column single column type can let you be able to master own content, from the top to the bottom, uses the story to guide the reader, finally is wants to lure them "to take the action" (Calls to action, hereinafter called CTA, means to download or ...

Whether it's a gamble for two entrepreneurs or a monologue from an entrepreneur, the debate over the Internet and manufacturing industry seems to be intensifying. 　　So, let's talk about the Internet and manufacturing. First of all, can the Internet replace manufacturing? From the national economic level, the Internet economy occupies a larger proportion, this is an inevitable trend. If we were to divide it by traditional industry logic, the Internet industry represented a service sector that accounted for a huge proportion of the developed economies. Therefore, the increase of the internet economy is the need of the national economy from a heavy to light transition, but also into the developed economies ...

"What we need is more innovation, our employees need to think more creatively, and they should be more entrepreneurial." I've been advocating this for years and it's disappointing that things don't seem to change. "This is a customer's recent feeling that he is an executive at a mid-sized professional services firm. 　　To his grief, although his organization encourages employees to take advantage of every opportunity to try new ideas, there are few employees who actually do. 　　I asked him what he meant by "encouraging employees to take advantage of every opportunity". He explained that for innovation ...

Referring to IFTTT, many people may not be very clear about it, in fact, the so-called IFTTT is If this Then the meaning of that, it allows the user through a simple logical choice to achieve complex social information triggering and chain, help us to simplify. IFTTT is the meaning of If this Then which allows users to implement complex social information triggers and chains through simple logical choices, and users do not need to have any programming basics by specifying ...

Now, Weibo on the number of fans and the level of popularity has become a can show off the capital, and with the Sina Weibo put forward the concept of "influence", many parents will be puzzled, such a "convoluted" of the East in the end how to improve it? In fact, it is not difficult to become an influential talent. 　　Just follow the next method and make sure your influence will be pleasantly surprised in the short term. One. The composition of influence, as shown on the micro-data page, is made up of coverage, communication, and activity.

Recently, according to reports of statistics, the recent group buying industry sales have stalled, 649 million yuan in sales and April flat. This or the harbinger of this industry, has entered a new phase. 　　Can note: Sales stop, and group buying network large-scale advertising formed a sharp contrast, group buying industry competition, financing puzzled. 　　At present, the fund chain tightens the group buys the website, generally all is rushing in the new round the venture capital, but according to the investor, in the current stage of the group buying website Shuffle, unless already has the investment, is forced to take back the cost pressure, is difficult to carry on the new investment. Regiment ...

Music is a wonderful global language, a language that people listen to and communicate with nature, and even swords magic at some point. The person and the music has the innate intimacy, from the phonograph, the recorder, to the Walkman, the Mp3 ... 　　The music media every progress is exciting, then in today's internet age, the music media should have what kind of innovation and development. For music websites, the most important task at present is: copyright and social. The former copyright music can only be listened to, and if the music and social ...

For the stars of the entertainment industry, it is their perpetual pursuit to create the topic and attract the audience. Now, in the internet age, the entertainment industry may be the most use of Facebook pages to attract the attention of fans, but want to be like the goddess of millions of fans, not every day update dynamic news on the line , here are four tips on how to successfully create a Facebook fan page for the Entertainment circle: 1. Make good use of questionnaires to attract the attention of fans send a message to attract the attention of fans, send a questionnaire or questions can be further with the fans of each other ...

From last year to now, the city has accepted the network copyright infringement cases up to 93 pieces. 61 of these were settled through a package of agreements or conciliation agreements. 　　According to relevant sources, in the face of the increasing number of network infringement cases, the City of China Institute published Research and Analysis of the current network copyright infringement of the new characteristics, even the university campus online music, pictures and other West East, also was sued infringement. The research points out that in recent years, the network copyright defenders have gradually shifted their attention to the campus network of major universities. Through the way of notarization to record a large amount of music, pictures and shadows stored on the campus network.

The total number of Internet users in China has reached 404 million, among which social networking sites have a population of 191 million. Social networking sites are affecting and even changing the lives of Internet users, according to the latest Internet industry data released by the ministry. Today, the number of social networking site users is no longer negligible. 　　And with the expansion of social network users, the next round of social game growth has brought huge opportunities for development. It's a huge market and full of potential. Clearly, foreign companies have seen it. The ensuing RockYou, Cyworld and Zynga are a very ...

Excellent meter network of "Shi Yuzhu 3 hours" auction has taken place in an unexpected situation, has been the final decision of the successful bidder, because the cancellation was disqualified. Reporter yesterday to log in the network found that the rice, the site's "Celebrity Time Auction" column of the first auction "Shi Yuzhu 3 hours", the transaction price has been announced by the previous 2,001,221 yuan transaction price quietly changed to 1,899,999 Yuan, the winning bidder also from the former "Shanghai Su Yanbin" user became a Netizen " 　　Rhett, I love you. " Excellent meter network issued on the website of the announcement revealed that the auction ultimately by netizens "Rhett I love you ...

According to the news, the popular network CEO Lo Jiangchun, a few days ago publicly said the video site homemade drama model is not very optimistic, and said that the popular network will not waste money to carry out this attempt. Of course, recently, including the singular network, Tudou, Youku, including a number of video sites began to try the model of homemade drama, a lot of video industry people also expressed the optimistic about this model. However, the popular network of CEO Lo Jiangchun on its microblog publicly expressed on the video site homemade drama model is not optimistic. Lo Jiangchun believes that the production of film and television dramas should be believed in the professional professionals, so unprofessional from ...

Ma has summed up Tencent's internal transformation and experience gain and loss to create "gray law" of biological organization 　　: 1. Demand, customer demand is the core of the product; 2. Speed, rapid realization and then a single point of breakthrough; 3. Flexibility, the key to rapid iterative products is active change; 4. Redundancy, tolerance of failure, allow moderate waste; 5. Open collaboration; 6. Innovation; 7. Evolution. The chairman of Tencent's board, MA, issued an open letter to partners, explaining his understanding of Internet product innovation from seven dimensions, such as demand, speed and flexibility. ...

"I think I envy Ma Yun because he can spend a lot of time speaking outside." But I can't do it because I have to spend a lot of time inside the enterprise. 　　"As the best product manager of China's internet," Zhou, after the listing of the company still remains the same as before, still in the specific details of a product, to the product team in a row. And just before the reporter interviewed Zhou, he also in the company conference room hands-on teaching disciple: "I am still in charge of a lot of products, but this is my training in the company's internal team a way." And in fact, I just have to go through with ...

Facebook employee Yee Lee has published a blog post in which he describes the day-to-day work of a Facebook engineer. 　　According to him, engineers and technology operations teams account for almost half of the total number of Facebook employees, and can be said to be the company's most valuable asset; Without these two teams, Facebook may not be able to operate. There are a lot of people who do product managers, but, correspondingly, engineers are more and in Facebook, each product manager will be with 7-10 ...

If you have the following three groups of people in your start-up team, it will greatly enhance the value of the entire team: These three are hackers, designers and supervisors. The overseer was like an ancient landlord who was able to push the whole team to a gallop, but it was like Lei Feng, who would use his actual action as a representative to influence the team. In fact, this is a bit like a high school math class representative, a class to urge everyone hurriedly write homework, and to the next day a class, immediately chasing everyone to work. 　　So how can a team be less than a good supervisor? There are countless articles on the internet to teach you ...