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Integrate social media and product lifecycle management to boost revenue

Absrtact: With the advent of social networks, it seems that the customer is God's cliché and has a whole new meaning. Today's consumer feedback not only makes it quicker to get to the company, but it also seems to have a whole new meaning for the "Customer is God" cliché, which is passed on to the wider social network with the presence of a consumer's friend who publishes comments on social media. Today's consumer feedback can not only reach the company faster, but also pass on to the wider population through "friends" of consumers who post comments on social media. Beijing Time November 10 News, according to the state ...

Nike's O2O weapon: getting consumers to move again

The intermediary transaction SEO diagnoses Taobao guest cloud host technology Hall "double 11" that day, when everyone was focused on the cat, Nike quietly launched the public service account Nike run Club for the running crowd.   Just 10 days into the line, the account for running enthusiasts has attracted 16,124 followers, with the built-in run-team features built into the account, which quickly created more than 1000 running-themed micro-groups. This kind of achievement is greatly beyond endurance ...

Nike's digital strategy is actually to build a low-level sports ecosystem

From the Internet perspective, Nike's digital strategy is actually to build a low-level sports ecosystem, to help more consumers develop sports habits, so that sports really become an indispensable part of people's lives. 2013 was the year when Nike's digital strategy was rooted in China. Nike is moving the mobile Internet as a weapon, getting online and offline, allowing more small partners to take part in sporting events and getting Chinese consumers to move again. In the Chinese market for 20 years, the line between sports and fashion brands is rather vague. Beijing Olympic Games ...

Credit insurance to boost business orders double

China's e-commerce and even the world of E-commerce development is subject to "trust", E-commerce has been developed for more than 10 years, "trust" and "online shopping risk" is still restricting the growth of the electric business industry is one of the important factors. From Alipay, to seven days no reason to return, no one is not a means to reduce the risk of online shopping, so really achieve the effect we want? A few years ago, when the electric business industry grew rapidly, some people made the sound "http://www.aliyun.com/zixun/aggregation/36054.h ...

The Twitter commercial asks the electric quotient, the foreground geometry?

Wen/Jeong Yuan since last November on the New York Stock Exchange listing, Twitter has been spared no effort to promote the commercialization of the process, enhance its advertising revenue, has acquired Namo Media, TapCommerce and other advertising companies, launched the promoted video, CPAC and other new advertising products. Driven by these factors, Twitter's revenues have risen sharply, with a year-on-year growth rate of more than 100% per cent in recent quarters, but its overly single source of income is increasingly being criticized by the capital markets for its ...

5 lbs Interactive cases with check-in function at home and abroad

Compiling @bigla with the rapid development of social media and mobile Internet, the concept of LBS (Location Based Service) is becoming more and more in-depth and affects widely the form of marketing communication, which is praised by the majority of brand advertisers and agents. This article shares five lbs marketing cases, all very good brand communication demands and location Mobile information combination, through creative activities for consumers to create novel online interactive experience, so that the marketing plan more imaginative. Case 1 street sign in on a journey-across life path goal: through the novel lb ...

Talk to Mr. Lee: stay away from Twitter

Social networking site Twitter has confirmed the submission of S-1 documents to the Securities and Exchange Commission (SEC), which means Twitter is on the way to the IPO, which will be one of the most anticipated IPOs of the social networking giant since Facebook's listing, This is an important moment for Twitter. Twitter valuations are expected to reach $15 billion trillion to $20 billion trillion, not only giving Twitter investors substantial returns, but also likely to reignite investor investment in consumer apps and web companies ...

An idea is getting more and more deeply understood by people

After entering the 2013, a concept is increasingly understood that the mobile Internet is a real subversion of the Internet, the future of the market will be 10 times times or even more than we used to use the PC Internet, at present, we see only a light before the sunrise. The argument is based on the fact that future mobile devices will be more than terminals, or mobile phones, pad, or wearable devices, even refrigerators and washing machines, toilet vanity mirrors, which are far more widely used than PCs. Mobile devices Expand the breadth of human use of the Internet, will stimulate the big ...

IDC: Mobile, video and cloud will drive online spending growth by 8.7%

IDC predicts that the growth momentum of corporate mobility, video consumption and cloud infrastructure will come together perfectly in 2012, creating an unstoppable force to boost global corporate network revenues to $39.4 billion trillion by the end of the year. Based on its 2011 third quarter of http://www.aliyun.com/zixun/aggregation/6551.html "> Research results, IDC forecasts 2012 corporate network equipment spending will increase by 8.7%, This is a 3.8% increase from the company last year ...

Summarizing the O2O of the past shopping malls, there are probably four kinds

To sum up the O2O of the past shopping malls, there are probably four kinds of models: Model Suning model, Yintai mode, Wanda mode and Wangfujing model. Several models have their own advantages, but at present they do not show good results.         How to find the best model, I think the core to do four: supply and demand precision, experience fun, solve pain point, build O2O big platform. First, the supply and demand precision of a restaurant every day the best reception customers 500 people, if one day customers only 200 people, then some of the food was put ...

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