". Hong Kong" The end of the domain name to enable enterprise registration to enhance brand strength

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According to Beijing, Hong Kong's Chinese domain names are accepted by the public at the end of the year and the first batch of Chinese domain names in Hong Kong ends with ". Hong Kong". The relevant agencies are expected to have more than 37,000 ". Hong Kong" Chinese domain name was born, accounting for the total number of English domain names 20%.

The China Internet Information Center (CNNIC) announced at the end of April that the international application of "China" domain name has been reviewed by the Internet name and number distribution Agency (ICANN). Zhonghong, chief executive of the Asia domain name registry, said that ICANN is now in the final discussion on the issue of multilingual domain name registration, with the end of the region as a multilingual domain name expected to be passed by the end of the year. At that time, the Chinese domain name of the Hong Kong website will be replaced by the ". HK" ending.

The ". Hong Kong" Domain name, like the ". HK" domain name, can host a wide variety of Internet applications, especially the "Zhang @ Era interconnection," a plain Chinese e-mail address that will greatly facilitate our Internet communication, communication and delivery of information.

As one of the international financial centres, Hong Kong enjoys a high economic position in Asia and internationally. As Hong Kong's economy is becoming more and more closely connected with inland economy, the "Hong Kong" domain name on behalf of the HKSAR can help mainland enterprises to speed up the communication, contact and transmission of information to the world's netizens, which is a springboard for mainland enterprises to international.

". HONG Kong" Chinese Domain name open registration, the potential business opportunities for the PRD enterprises in particular should not be underestimated. Golden Domain Registrar ERA Interconnection now launched the ". HK", "Chinese. HK" Domain name registration of the preferential activities for the major enterprises to provide benefits, to the Hong Kong market for enterprises to provide quality brand awareness tools. The person in charge told the author, the importance of network marketing is increasing, the enterprises stationed in Hong Kong market increasingly realize that the registration of Hong Kong domain name is an important means to enhance the brand awareness of enterprises in the Hong Kong market. ". HONG Kong" Chinese domain name, not only has the identity of Hong Kong, but also with a distinctive Chinese culture and the characteristics of the Chinese nation, its opening, will become a large enterprise intangible assets, easy to people's memory and use, improve the success rate of the Enterprise website search, promote the promotion of corporate branding.

The Chinese are the largest population in the world and the market is vast. With the Hong Kong characteristics of ". Hong Kong," the opening of Chinese domain name, will help enterprises to win the market and enhance brand strength.