10 marketing strategies best suited to the Chinese market

This is after 500 enterprises to verify the strategy, but also many salespeople through a lot of twists and turns through many tortuous road summed up the marketing strategy, which has a special place for Chinese consumers to deal with, but also the basic methods of marketing. The following is a simple analysis of the most suitable marketing strategy for China. First, the effectiveness of the priority strategy: the Chinese purchase motivation listed in the first is realistic motivation. Any marketing to achieve success, the first thing is to have a good product. Therefore, the first strategy of marketing is the effectiveness of priority strategy, that is, the effectiveness of the product as a factor affecting the marketing effect of the first factors, priority consideration of product quality and efficiency optimization. Second, the price of the audience strategy: Price positioning, but also affect the success of marketing important factors. For the truth-seeking, and the psychological very heavy Chinese consumers, price level directly affect their buying behavior. The so-called audience, first, the price of products to get the product positioning of the consumer group to identify the public; the second is that the value of the product and the same type of the price of many products is equivalent to the third is to determine the sales price, the profit rate to be similar to the operation of many of the same products Third, brand promotion strategy: the so-called brand promotion strategy, is to improve and improve the impact of brand factors, through various forms of publicity, improve brand awareness and reputation of the strategy. Enhance the brand, both the demand for quantity, but also more demanding quality. Seeking quantity, namely unceasingly expands the popularity to seek the quality, namely unceasingly enhances the reputation. Four, stimulate the source strategy: the so-called stimulus strategy, that is, consumers as the source of marketing, through marketing activities, and constantly stimulate consumers to buy demand and desire to achieve maximum customer service strategy. V. The strategy of making a case: The strategy is to use a real person to use a product to produce a good effect of the facts as cases, through the propaganda means to other consumers to spread, to stimulate consumers to buy the desire of the strategy. It is usually used in the form of the strategy of the story of tabloid, propaganda, case TV and so on. Six, the media mix strategy: The media mix strategy is will advertise the brand each kind of advertisement media according to the appropriate proportion reasonable combination use, stimulates the consumer to purchase the desire, establishes and promotes the brand image. Seven, single appeal strategy: the single appeal strategy is according to the product effect characteristic, chooses the quasi consumer group, accurately proposes the most can reflect the product effect, but can let the consumer satisfy the demand point. Eight, terminal packaging strategy: the so-called terminal packaging, is based on product performance, effectiveness, in direct with the consumer transactions in various forms of publicity. The main form of terminal packaging: First, in the terminal to post the product or brand posters; the other is in the terminal to pull up publicity products, the effectiveness of the banner; The third is in the terminal suspension of the brand logo of the store card or front light box, billboards, etc. four is to the end of the salesperson emotional communication, affect the salesperson, promote the promotion of the product by the salesperson. The survey showed that 20% of health-care products buyers asked for advice from a salesperson. IX. Network Organization Strategy: organize a moderate scale and stable marketing team, the best way is to establish a marketing network organization. Network organization Strategy,is based on the regional scope of marketing, establish a stable and orderly mutual support and coordination of marketing organizations at all levels. Ten, dynamic marketing strategy: the so-called dynamic marketing strategy, is to be based on the various factors in the market changes, and constantly adjust the marketing ideas, improve marketing measures, so that marketing activities dynamically adapt to market changes. The core of dynamic marketing strategy is to grasp the changes of various factors in the market, and to master the changes of various factors will be investigated. ATTENTION: SEM marketing  http://www.joelde.com/