10 minutes to learn the most successful profit model of Chinese Internet

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Alibaba is the world's leading E-commerce brand, is currently the world's largest business exchange community and online trading market." He was selected two times by Harvard Business School as an MBA case, in the United States academia set off a research boom, two times by the United States authoritative financial magazine "Forbes" selected as one of the world's best business-to-business sites, many times by the relevant agencies as the world's most popular business-to-business website, China Business Class excellent website, China Hundreds of excellent websites, China's best trade network, by the domestic and foreign media, Silicon Valley and foreign venture capitalists as Yahoo,amazon,ebay,aol with the five major Internet business schools representative. Ma Yun, its founder and chief executive, was also famous ...

"Alibaba founder, chief executive Ma Yun was selected as" The future leader "by the famous" World Economic Forum "by the American Asian Business Association as the" business leader ", the first Chinese entrepreneur to become the cover of Forbes in 50 years, and has been invited to the world renowned Institute of Higher Learning MIT, Wharton School, Harvard University Lectures. ”

"At present, Alibaba has more than 10 million corporate members, Taobao has 20 million members, Alibaba has for six consecutive years as the world's best business-to-business company, Taobao in three years has been to occupy the Chinese market more than 70% of the share, become Asia's largest shopping site;" Its Alipay has been popularized to 10余万家 online store use, daily trading 150,000 pens, become the most widely used the most secure network payment tools. ”

One day in June 2005, Ma Yun declared in public: "2002 we began to charge, that year to do 1 million yuan, more than the board to give us the goal." So we started to work hard, and we made a 1 million-dollar goal in 2003. Starting this year, we hope to pay a tax of 1 million yuan a day. ”

The strategy adopted by Alibaba

Let's see how Alibaba makes money.

Alibaba's business strategy is the basic membership fee plus value-added fees, membership fees that is, integrity and China's export suppliers of service fees, and the multiplication fee is such as "search keyword bidding" and other costs.

According to Alibaba's public data, 30% of its revenues come from bona fide members, and 70% of the revenue comes from service charges for Chinese export suppliers. Another media report revealed that the data, its integrity through the membership of about 45,000, the integrity of the charge is 2300 yuan, the integrity of the total income of 103.5 million yuan, in accordance with the total income of 30%, Alibaba's total income when in 345 million yuan.

There is no doubt that Alibaba is an online trading intermediary platform, but this platform is not like the general intermediary, not as a general intermediary commission as a proportion of the share, but more simple service fees, if your business want to become "good faith", or "Chinese suppliers", Only pay 2300 yuan or 60,000 yuan per year can be, after the payment of this fee you can be free to release the supply and demand and browse the purchase of buyers information. If you do not join the membership will be subject to a variety of physical or intangible restrictions. For example, unable to view the buyer's contact information, the number of published information is limited.

Alibaba's keyword bidding is a fixed recommendation in the ranking of Alibaba keyword search results, through the auction won the three-king of the integrity of the members can let their supply information in one months time fixed in the first three digits appear. This keyword search covers all of Alibaba's top 36 industry keywords. Due to the time, 12,631 customers have been online enrollment, interested in more than 11,496 keywords. According to Alibaba's internal statistics, gifts, clothing, mobile phones, toys and MP3 in the forefront of the bidding intention, in just half an hour, already has "key chain" and other 10 keywords were out to 16000 of the highest price, and the initial starting point is only 500 yuan.

When the Netizen searches "the gift", produces the massive search result to be overwhelming, but only has the rank most to attract the netizen attention, also can bring the latent purchasing power most. Relative to the usual search of the bidding rankings, Alibaba's target customers more clearly, search the user's intention is more direct, straight to business, which is the reason for many businessmen flocking. Enterprises to take advantage of this business opportunity, by way of bidding to make their products ranked in the forefront of the industry search results, thus becoming the most interesting star.

In this way, Alibaba will continue to let you pay, more and more.

Taobao example

Taobao do not want to do too much discussion, just want a question, when Taobao money AH.

Read the report first:

Last October, Ma Yun in the national media before the High-profile announcement, Taobao online shop continued for free 3 years. But less than a year, Taobao launched a "thriving" service, sellers can spend money to buy a "recommended position", so that their products appear in the largest Taobao browsing location. As soon as the service was launched, a large number of sellers resisted. Sellers believe that Taobao violated the previous "free commitment", and meet on June 1 strike. ”

The evaluation indicates that:

"Taobao once and many Chinese network companies, Taobao all the services are free, sellers open shop free, trading free ... All are free and free to look beautiful, says one online buyer, which is a tender trap: The free system is flooded with bubbles, duplicated and junk goods, and a lot of wasted system resources, which makes browsing for buyers a haidilaozhen. ”

"All services are free, no profit function can only attract more eyeballs, can only continuously from the external blood transfusion, and these from the external blood is used for marketing, not for the site to create any direct income, and in order to maintain the eye, Taobao can only continuously from external blood transfusion for marketing. In this way, it is inevitable to worry that Taobao will not be able to fill the capital black hole it? Taobao, first with three years of free claims to defeat the charm, in the pat just set up the time also declared "will be free to extend three years", the result: "June 6, 2006, Tencent's Pat NET officially announced: From now on, Pat NET will be for all personal sellers at least three years free of charge." During that time, Pat NET will not charge individual sellers any fees, do really completely free. ”

It's a show. Another three years of not making money.

We all know that the development of the Internet is changing, three years will appear what, who also dare not predict, but Taobao doomed three years and no money. The interest on Alipay alone is also less pathetic.

Analysts believe that Ma Yun's recruit is betting Taobao, "besieging." Consumer-to-consumer model has opened up a very good situation in the capital market, so if the Consumer-to-consumer mode of Taobao to market money is certainly more attractive than business-to-business. But Taobao has become a capital black hole that will never be profitable.

In the past dotcom bubble era, many unprofitable websites burn money for only one purpose--to market money. But that is also rely on a lucrative selling point to market circle money Ah, but three years do not make money, then three years Taobao on the market, three years after what situation who can not be guaranteed.

When does Taobao make money?

What about Yahoo?

Despite the wide range of business involved in the deal, the company, which has always focused on e-commerce and the "search businesses" in China, is now desperately in need of more resources to consolidate. In addition to Alibaba's English site, the remaining 8 sites will be built in the Chinese group A Big Mac-type integrated site group, the line of business will involve in addition to online games at present all the Chinese Internet has been proven profitable areas.

But there are too many problems:

First, Yahoo China can be said that China is quite a miserable portal, to content without content, to the popularity of no sentiment, to income without income, in any one area do not say success, even if a decent point can not reach. Such a portal acquisition came over, the result is that the United States Yahoo has dumped a baggage. Got a relatively benign asset.

Second, Yahoo China's accessories are really good?

A Pat and Taobao is not a conflict? No matter how you integrate, you have to abandon one. Everyone saw the end is closed a beat.

Is it really that good? There are already Baidu and Google, a search of how big the opportunity? In fact, Ma Yun was better than to develop a business-specific search engine specifically for businesses to search supply and demand information, let consumers search for merchandise information.

3721 was undoubtedly successful, but now, more and more computers have installed a shielding plug-in software, 3721 of the installation of fewer and less, the market is now basically to the near head, Ma Yun actually put the price increased, I really do not know how to think.

Yahoo China's several big parts just like a few people is a very loose combination, Ma Yun to integrate is not a Yahoo China website, but several websites, Ma Yun Face accepted a indigestion giant. You must digest or discard what is not digested. To digest the things again, Ma Yun has such a good appetite.

"Through this strategic partnership, Alibaba will take over all the assets of Yahoo China." After the completion of the integration Yahoo China will become Alibaba in addition to the credit system, market system, payment system outside the fourth pillar of the main components, mainly focused on the search field. This is Ma's rhetoric. Yahoo China just and Alibaba after integration, on the big face, changed to a very simple search site style, in the integration of 3721 and Yahoo and other aspects of resources, it did make Ali scenery a while, but when the time passed a few months, as long as the careful netizen can find the recent Alibaba and Yahoo China home page changes.

If not the ideal of the Chinese search portal can not be so smooth, MA Yun will not be in the recent proposed to do in line with Chinese habits of the search portal. In front of Ma Yun, "China's internet first aircraft carrier" will eventually follow Alibaba's E-commerce route.

The internet is still a big cake, see the vast numbers of netizens use what method to eat, others used the method is basically not workable, the giant has been formed, but also want to build a giant, unless you have to burn the money.

Through these 10 minutes we just probably understand the profit method of the dismount cloud, but if we also want to succeed, blindly imitation certainly is not workable, only rely on us to explore new ways to divide the Internet this big cake.

Xie Shei Game net feeds: (www.17gai.cn)