15 ways to use the marketing of social media manufacturing activities

This article is compiled from @socialbeta exclusive content contributor @yvaineso

have been doing some activities recently, the way mentioned in the article is indeed worth a try.

Have you ever planned an event or organized an informal party? Social media can be more influential by making contact with the participants in the event. The use of social media can enhance the impact of activities and enhance the participants ' sharing. This article will teach you 15 ways to use social media to create marketing activities.

create the lively atmosphere before the event, the atmosphere of the registration stage is active

You don't have to wait until the activity is completely started before you start releasing the information, and you can start to hype at the confirmation stage. Information Exchange sites such as Eventbrite allow participants to share their activities using the web, and the way is very simple, as long as a simple registration can be released information.

#2 and sharing atmosphere

Relying on motivational processing encourages your participants to share your activities as soon as possible, and the Meteor FX website will help you reward participants who share your content. Online Marketing Summit 2012 offers free trips to San Diego for those who share the event.

South-West (SXSW), with the help of sxsocial, provides participants with an opportunity to recognize like-minded participants and exchange information before activities.

The homepage of the TEDx SoMa event site is full of introductory events and information about the next event, including all relevant posts, fans of Twitter and Facebook, Flickr and YouTube, and social media channels are being used to attract participants in the next year, All information is intended to attract viewers to the big "forecast name" button.

TEDx SoMa has done a very good job of highlighting their social activities, including the sharing channels they provide.

First, you want to make sure that the promotion of all activities is in the most prominent position of the page, so that you can encourage people to start talking about your activities as soon as possible to sign up. Plus you don't have to create two or three variable views, because it's hard to find the focus of the debate. Set up a speaker area, and you can also add their profiles, Twitter, and other elements to the site. Other promotional approaches can also be used to get participants to recognize the speaker, even to give advice and ask questions, and to help the speaker better understand his audience.

The font of critical content is bold and centered.

#3, the construction of activities stunt

SXSW is often interested in asking the participants ' opinions and suggestions to determine the theme of the event.

30% of their project ideas come from participants. You don't have to go out and visit them, and you can use Polldaddy and twtpoll to help you make the suggested questionnaires before the event begins.

The SXSW are excited to wait for the star's arrival.

#4 and rumor effect

2009, on Twitter, a mad comedian Dave Chappell will perform a mysterious midnight show at Pioneer Square in Poland. No one confirmed or denied the message, so it was immediately circulated by 5000 people.

After midnight, Dave Chappell did not appear, but people continue to forward. Is this news just a big lie? At 1, as everyone began to think they were being fooled by Twitter, Dave Chappell onto the stage and improvised in the crowd.

Gossip surprises and special guests or exciting rewards can add popularity to your campaign and become a topic for discussion.

With the advent of Dave Chappell, rumours were confirmed and the crowds were boiling.

attendees were notified #5 to participate in point to point sharing with QR codes

It doesn't matter how your activity uses point-to-point technology today. Even if there is no traditional conferencing equipment outside, you can use QR code to share your speech without the need for projectors to project your slides. Print a two-dimensional code picture, anyone can scan it with a smartphone and attend the speech directly. (Translator Note: QR code is two-dimensional space code)

Downloading speech content with two-dimensional space code

#6, focus the speaker's blog

Before and after the meeting, how do you get your attendees to follow up on the speaker's message in time? In, you can subscribe to their blog information, you can create an information area on the site, all display their latest news. If the activity is larger and more netvibes, it can also bring together Twitter discussions.

Netvibes ' discussion subscriptions.

helps participants share information PKCS, Twitter killer

There is no need to use a stiff form of dialogue to get open questions from the audience. Like tweetwally using Twitter's killer, not only can do interviews live, but also can not go to the venue of the people also on Twitter to focus on related activities.

But there can also be a situation where the content of the live broadcast may be different from the speech, and the content of the speech, while the reply to the comments may also have unrelated topics irrelevant, or even negative information. As a result, we can place a large screen at the same time as the event, and can collect comments and receipts for feedback to the speaker at the right time.

#8, share picture information

Create an official Flickr album page, using small rewards and incentives to encourage participants to upload their photos so you can quickly build an unofficial event memorial album that you can use to promote in the future.

#9, sharing location information

Some small rewards are also used to encourage attendees to log in to Foursquare to report their location in different locations around the venue. This will not only allow you to see which Booth is the most popular, but also allow them to find the booth that may be overlooked.

absent participants PKCS and develop your activities to a wider group of virtual users

If your activity is not a closed-door meeting, consider developing your activities to more virtual user groups. Blog World and New Media Expo sell virtual tickets to anyone who can't attend a meeting in Los Angeles.

BlogWorld provides video of lectures and charges a small fee to the attendees

Some activities, such as the Analysys Freelancers Day conference will be developed into a completely virtual form, the speaker may be thousands of miles apart, but can be recorded to achieve the venue, thus reducing the venue rental, transportation and accommodation costs. Participants can use Twitter and Facebook to ask and comment on events, and label them to turn this form of discussion into a potential global discussion.

#11, video streaming

Live video is the basis for attracting a virtual audience that is not present. UStream, Facebook, or a dedicated video site YouTube channel can give you a live video of part or all of your activity. If you're going to do this on a large scale, it's worth investing in professional camera equipment and on network devices, because you need a lot of bandwidth.

active atmosphere PKCS, QR code search activities

How can you make your booth stand out in a crowded venue and make visitors feel more interesting? This year Santiago's Comic-con used QR code to launch a prize-winning event to find King Kong. At the same time, the BBC launched their PhD QR game, encouraging participants to visit their booths where visitors have the opportunity to receive prizes.

As long as your participants share an active blog or photo album, you can offer them discounts or rewards. As long as there is a good blog post about the event, the Professional business-to-business Marketing Forum provides free tickets for the next meeting.

Comic-con's booth is always bustling.

Dr. QR game

After the

event #13, publish your Twitter wall

If you have a lot of media and you have no choice, try using Storify to collect Twitter content, videos and photos, and integrate them into your site through social media.

#14, leave a link to the conference video

Leave your site's main location as a showcase for past events, using Ustream and YouTube to bring together your video, which can also be a publicity campaign for the coming year.

Also, make sure you have an email on the same page (you can use or subscribe to the service) to collect members ' interesting topics. You can even get relevant data by providing some rewards.

X.commerce is a creative new video publishing site.

#15 and publish your speech

You can use SlideShare (a Web site that shares speech documents and videos) to attract people who are not your members to your site and also to motivate them to participate in your activities in the coming year.

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Compiling @yvaineso

This article link: http://www.socialbeta.cn/articles/15-ways-to-bring-social-media-to-events.html

Original link: http://www.socialmediaexaminer.com/15-ways-to-bring-social-media-to-events/