2013 Golden Pupil Awards revealed that the video network Crazy 12 awards into full focus

Source: Internet
Author: User
Keywords Focus the whole audience
Tags advertisers advertising agents audience company content content strategy marketing
"Telecommunications Industry Network" by the advertising door hosted by the 2013 third Jin Yu Award yesterday, as the industry for the original content of the most authoritative awards, Jin Yu Award to converge on advertisers, agents, media and film production company's excellent original video works and exciting original video marketing cases. As a leader in the video industry in the original strength of the music network, in this Jin Yu prize no two, a complete series of network drama category of all gold, back 12 heavyweight trophy. At the same time, the first "Lok-vision lunch-making theater" by the network, but also with its benchmark status and indisputable excellent performance, won the "2013 Pupil Award Best network Drama Platform" award. Since the birth of 2011, music to see self-made "elite create quality" as the positioning, strict control of each of the theme selection and production scale, the use of "film and television drama to shoot the network homemade drama" to ensure high-quality visual effects. At present, le Video network of homemade drama has formed four series of themes: first, urban emotional drama, such as "Women's Help Girl" series and is hit the "Cock Silk diary"; second, the legendary drama, "The northeast past 20 years of the Underworld" as the representative; third, through the fantasy drama, the network of great hot novel adaptation of "Tang Dynasty Good Man" As a masterpiece. And just the finale of the "Xgirl", is the fourth major category of suspense reasoning drama, one of the masterpiece. Icon: 郝舫, Director-General of the video network to elaborate the "elite creative quality" Positioning 2014 le vision net homemade drama will start 365*2 content strategy, two episodes a day, 365 days a year uninterrupted playback. At present, the video network broadcast 7 episodes per week, according to this strategy, 2014 per week will increase to 14 episodes, the increase in the number of episodes will lead to increased investment, the video network in 2014 in the network of homemade play will be 2-3 times the previous investment. The quantity and quality of self-made content will increase greatly in 2014 years, and how to operate homemade content and stand out in the fierce "brand & Quality War" is the problem that each video website needs to solve. The "music-viewing lunch-making theatre" launched by Le Video network was first made bold attempt. Music video midday Homemade theater was born on January 1, 2013, it is the first to play only a network of homemade drama platform, the first to imitate the TV station timed theater mode of operation of the network, is also the first to cultivate a fixed user group viewing habits of video products. As 郝舫, general producer of music and video, said, the music-viewing lunch-making theatre has changed the image habits of the internet crowd, raising the second peak of traffic after the evening-noon period. and white-collar-oriented fixed user groups, but also to the music of the midday homemade theater brought direct commercial value, such as this time to win the most commercial value of the network series "My Name Kang Congming", is for every gram of Latin America tailored homemade drama. And won the Durex, Gold kitchen cabinets, Baiyun Mountain, such as a small number of advertisers jointly sponsored by the "Women help girls" second quarter, also successfully won the category silver, verified the music as a self-made boutique content strategy "applause and draw" effect. Attached: 2013 Golden Pupil AwardA list of awards at Le Video network
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